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Prospecting & Lead Generation
Searching for new leads? Look no further—we've got all the info you need to generate, sort through, and qualify new leads. Move those hot leads forward with our collection of articles on sales prospecting and lead generation.
Prospecting & Lead Generation
End-of-Year Hustle: 10 Ways to Hit Q4 Sales Goals
Q4 isn’t a lost cause—not yet. Apply these 10 expert-driven prospecting tips to optimize your time and close the year out strong.
November 11, 2024
Anna Hunyadi
Prospecting & Lead Generation
Lead Magnet Ideas for Coaches (+ Our Favorite Examples)
Attract ideal clients to your coaching business with lead magnets—7 types and 16 examples to inspire growth.
October 31, 2024
Amy Copadis
Prospecting & Lead Generation
Mastering Call Routing: How to Streamline Inbound Sales Calls and Boost Customer Satisfaction
Call routing is a lifesaver for time-strapped sales teams with lots of inbound calls. Learn about intelligent call routing, and how to make it work for you.
August 30, 2024
Anna Hunyadi
Prospecting & Lead Generation
A2P 10DLC: How it Affects SMS and Sales
A2P 10DLC is transforming SMS marketing for businesses. Find out how gaining approval will impact your sales and customer engagement to help your team close more deals.
August 13, 2024
Kimberlee Meier
Prospecting & Lead Generation
18 Bulk Email Best Practices for Small Businesses: Never Land in Spam Again
Discover 18 bulk email best practices for small businesses. Get super practical tips for operations, marketing, and sales to avoid spam and get more responses.
August 6, 2024
Joanna Kaminska
Prospecting & Lead Generation
Lead Distribution: How to Automate + Optimize Your Process
Learn to automate lead distribution for better sales outcomes. Insights from Close’s Nick Persico on optimizing your process effectively.
June 19, 2024
Amy Copadis
Prospecting & Lead Generation
Email Automation: How to Send Low-Effort But Quality Workflows Your Prospects & Customers Will Love
Build your email automation strategy with workflows from scratch. Discover why starting with manual work helps create a system that engages prospects and retains customers effectively.
June 4, 2024
Nick Persico
Prospecting & Lead Generation
Lead Management: Steps, Tools, and Tips to Drive Real Sales Results
Want to sell more? You know you need more leads, and good ones. Use lead management to generate, qualify, score, and convert them into happy customers.
May 8, 2024
Marijana Kay
Prospecting & Lead Generation
15 Small Business Lead Generation Strategies to Fuel Your Growth
Lead generation is fuel for small business growth. Pick and choose from these 15 small business lead generation strategies and find what works for you.
April 24, 2024
Tom Sullivan
Prospecting & Lead Generation
7 Ways to Find Email Addresses For Your Qualified Leads
Need to hunt down an email address for your qualified leads? Here's 7 tips to find the right email address every time.
April 18, 2024
Jacob Thomas
Prospecting & Lead Generation
Why Every Founder Needs Lead Enrichment to Grow
Make every opportunity in your funnel count with lead enrichment. Read how to elevate sales and connect with leads using a simple lead enrichment strategy.
March 26, 2024
Kimberlee Meier
Prospecting & Lead Generation
19 Effective Lead Generation Examples to Drive Qualified Leads: Referrals, Landing Pages, Social Media, and More
See 19 real-world lead generation examples—including content marketing, interactive tools, SEO, social media, and more! Learn how top players drive leads.
March 21, 2024
Marijana Kay
Prospecting & Lead Generation
Inbound Lead Generation: Attract Qualified Leads + Close More Deals
Inbound lead generation is the best of both worlds: sales + marketing work together to generate high-quality leads. Learn six inbound marketing strategies to try today.
March 19, 2024
Kimberlee Meier
Prospecting & Lead Generation
Lead Nurturing: Breaking Down Your Sales Funnel & Building an Effective Lead Nurturing Strategy (with 7 Tips)
Savvy lead nurturing boosts engagement, builds relationships, and converts leads into loyal customers. Explore 7 tips + how to nurture, based on your funnel.
February 27, 2024
Anna Hunyadi
Prospecting & Lead Generation
How the MEDDIC Sales Methodology Can Help Close More Deals
Struggling to close deals? Learn how the MEDDIC Sales Methodology can find better-fit customers and win accounts over for life.
February 27, 2024
Steli Efti
Prospecting & Lead Generation
Ultimate Guide to LinkedIn Outreach: Tips & Templates to Nail Your Outreach
Struggle with LinkedIn outreach? Follow these 8 tips + 4 message templates to elevate your game, connect with prospects, and (ultimately) boost sales.
February 26, 2024
Steli Efti
Prospecting & Lead Generation
MEDDPICC Sales Methodology: An Actionable Guide to Smart Lead Qualification
MEDDPICC can be the key to qualifying and winning complex deals in B2B sales. Learn what the MEDDPICC sales methodology is and how to use it effectively.
February 20, 2024
Tom Sullivan
Prospecting & Lead Generation
12 LinkedIn Summary Examples We Love (and How To Shine in Yours)
Writing your LinkedIn Summary doesn’t have to be hard. Learn from 12 great LinkedIn Summary examples and use our free AI summary generator.
January 30, 2024
Tom Sullivan
Prospecting & Lead Generation
What is Sales Prospecting? Strategies, Tips & Templates to Turn Prospects into Customers
Sales prospecting involves actively searching for and reaching out to new leads. The goal? Find out as quickly as possible if they're a good fit.
January 1, 2024
Ryan Robinson
Prospecting & Lead Generation
The Guide to Sales Prospecting for Small Business in 2024
Discover effective prospecting strategies for small businesses in 2024, with Jeb Blount's insights and the latest trends in sales prospecting.
December 24, 2023
Mark Quadros
Prospecting & Lead Generation
57 Best Sales Prospecting Tools (Free & Paid) for Sales Teams in 2024
57 of the best sales prospecting tools (free & paid) for you to use in 2024. Sales tips and practical examples included.
December 17, 2023
Steli Efti
Prospecting & Lead Generation
27 Best Lead Generation Tools to Supercharge Your Sales in 2024
Looking for lead generation tools to supercharge your sales? See 27 top tools, including CRMs, email marketing platforms, sales automation tools, & more.
December 15, 2023
Kimberlee Meier
Prospecting & Lead Generation
22 Lead Generation Ideas We Used to Get 300k+ Leads (for 2024)
Sales funnel empty? Try these 22 killer lead generation ideas to find qualified leads and drive revenue—templates, webinars, events + more!
December 13, 2023
Steli Efti
Prospecting & Lead Generation
6 B2B Marketing Trends That You Should Watch Out for in 2024
Stay ahead in B2B marketing with 2024 trends! Learn about video marketing, mobile-first strategies, sales/marketing integration, and brand personalization for success.
December 13, 2023
Matt Diggity
Prospecting & Lead Generation
17 Real Estate Prospecting Tactics to Get More Leads in 2024
Want to fill your pipeline with hot real estate leads? Here are some proven real estate prospecting tips to generate sales opportunities.
December 8, 2023
Chintan Zalani
Prospecting & Lead Generation
BANT Sales: Is the Framework Still Relevant in the Age of Informed Buyers?
Looking to crush your sales targets in 2024? Get ahead with BANT. Discover this oldie-but-goodie framework, qualify prospects better, and close more deals.
December 4, 2023
Joanna Kaminska
Prospecting & Lead Generation
What is Lead Generation? How to Get More Leads in Your Sales Funnel
Highly targeted lead generation can be the difference between a growing business and one that’s about to tank. Learn what is lead generation, plus strategies to implement.
November 30, 2023
Steli Efti
Prospecting & Lead Generation
MQL Vs. SQL: How to Tell the Difference and Convert More Leads
MQL or SQL? Read the article to learn which leads fit into each category and how to optimize your sales process for both.
August 29, 2023
Tom Sullivan
Prospecting & Lead Generation
How to Generate Leads with LinkedIn: 5 Ways to Connect With Potential Customers
LinkedIn is a powerful platform—if you use it right. This guide will teach you to generate leads with LinkedIn so you can crush your sales quotas.
August 8, 2023
Steli Efti
Prospecting & Lead Generation
31 B2B Sales Qualifying Questions to Pinpoint Your Ideal Prospects
Wasting a lot of time with prospects that aren’t a fit? Here’s a list of 31 B2B qualifying questions to identify and filter high-value prospects.
August 3, 2023
Chintan Zalani
Prospecting & Lead Generation
Sales Qualified Leads: What Are They, Why Are They Important, and How Do You Get Them?
Want to close more deals? Focus your attention on sales qualified leads (SQLs). This article will explain what SQLs are, and how to get them.
August 2, 2023
Jacob Thomas
Prospecting & Lead Generation
Lead Assignment: Strategies to Optimize Your Sales Team's Performance
Have you built a lead assignment process for your sales team? This article will show you how to do it, helping you optimize performance along the way.
July 3, 2023
Jacob Thomas
Prospecting & Lead Generation
The Lead Generation Process: Your Most Important Piece of Property
The lead generation process delivers a steady stream of qualified leads. Learn why it should be considered your property and how your own killer process.
June 30, 2023
Nick Persico
Prospecting & Lead Generation
15 Sales Pipeline Metrics to Track for Better Quality Deals
Want to close more deals? Use these 15 pipeline metrics to optimize your sales process, get better quality leads and boost your bottom line.
June 5, 2023
Steli Efti
Prospecting & Lead Generation
LinkedIn Prospecting Guide: 13 Strategies for Modern Sellers to Generate Qualified Leads
Looking for effective strategies to generate qualified leads on LinkedIn? This prospecting guide covers 13 modern techniques that sellers can use to increase their chances of success.
May 31, 2023
Gaetano DiNardi
Prospecting & Lead Generation
B2B Lead Generation: How to Generate High-Quality Leads for Your Business
Your company needs quality leads—the more, the better. Learn 8 B2B lead generation strategies to get new leads consistently.
May 30, 2023
Jacob Thomas
Prospecting & Lead Generation
27 Revealing Sales Discovery Questions Every B2B Sales Rep Should Know
Stop wasting time on prospecting calls that go nowhere. This list of 27 sales discovery questions will help you understand who your prospects are and what they want.
May 26, 2023
Amy Copadis
Prospecting & Lead Generation
8 B2B Sales Tools For Prospecting, Lead Generation & CRM
Discover 8 top B2B sales tools for effective prospecting, lead generation, and CRM. Boost your sales productivity and close more deals today.
May 22, 2023
Victor Ijidola
Prospecting & Lead Generation
11 Tips to Generate Better Real Estate Leads
Real estate lead generation is a real challenge. Learn repeatable, effective strategies to find quality real estate leads + boost your career.
April 11, 2023
Anna Hunyadi
Prospecting & Lead Generation
16 RocketReach Alternatives You Can Use to Generate Quality Leads
Learn about the best alternatives to RocketReach to find emails, phone numbers, and other contact details to help you build business relationships and generate leads.
March 17, 2023
Steli Efti
Prospecting & Lead Generation
Get More Referral Sales: Tips and Templates to Increase High-Quality Leads
Your existing customers are the best source of NEW customers. Learn how to do referral sales and get more high-quality leads in your pipeline.
March 6, 2023
Steli Efti
Prospecting & Lead Generation
Video Prospecting: A Simple Framework to Close More Deals
Imagine a day in the life of your most prized prospect. They most likely receive multiple cold calls a day and upwards of a dozen sales emails. Ignore. Delete. Until your prospecting video lands in their inbox...
February 10, 2023
Katherine Caldwell
Prospecting & Lead Generation
How to Get Bookkeeping Clients: 11 Places Where Accounting Leads are Hiding
Feeling stuck for places to find accounting leads? How can you get new accounting clients and sell your services more effectively? Learn 10 pro tips to boost your accounting sales.
January 18, 2023
Amy Copadis
Prospecting & Lead Generation
Account Mapping: Why You Need to Chart Prospect Companies
In today's complex buying environment, account mapping can improve conversion rates and save you time. Here's how to use it.
November 30, 2022
Steli Efti
Prospecting & Lead Generation
Lead vs Prospect vs Opportunity: Sales Opportunity Guide
Understanding the distinction between a lead and a prospect is key to making sales and driving business growth. Here’s your handy primer!
November 7, 2022
Amy Copadis
Prospecting & Lead Generation
18 Steps to a Successful Discovery Call + Free Discovery Call Checklist
Discovery calls can sometimes seem like just one extra step that slows down your time to close. But, what exactly is involved in an effective discovery call? How is it related to qualification? And how do you run a discovery call that works?
October 28, 2022
Steli Efti
Prospecting & Lead Generation
4 Factors to Qualify Prospects (with a Proven Qualification Process for Salespeople)
Qualifying prospects involves evaluating your leads against your ideal customers. Learn how to do it and the characteristics of a good lead qualification process.
October 14, 2022
Steli Efti
Prospecting & Lead Generation
What is Lead Scoring & How to Successfully Use Lead Scoring Models
Lead scoring is assigning values to your leads to indicate their conversion probability. Learn how to create a robust model around it.
September 15, 2022
Chintan Zalani
Prospecting & Lead Generation
10 Strategies to Generate Sales Leads Without Cold Calling
Wondering how to generate sales leads without cold calling? Here are 10 strategies to find potential customers without picking up the phone.
August 12, 2022
Steli Efti
Prospecting & Lead Generation
6 Social Media Lead Generation Strategies You Should Watch Out For
Learn some of the best social media lead generation strategies, including quizzes, targeted ads, referral campaigns, and more.
August 12, 2022
Owen Baker
Prospecting & Lead Generation
Driving more B2B leads from paid digital advertising
Not all paid advertising tactics are created equal. Learn how to paid digital advertising can drive leads with proven tactics.
May 12, 2022
Matt Wheeler
Prospecting & Lead Generation
9 Social Media Automation Workflows To Increase Qualified B2B Leads
Learn how to use social media automation workflows to optimize your social media presence by automating your content publication, engagement, analysis, and management.
February 25, 2022
Wesley Cherisien
Prospecting & Lead Generation
Lead Management: Using Intent Data to Accelerate Your Sales Pipeline
Learn how to accelerate your sales pipeline by using intent data for lead management. Discover strategies for prioritizing prospects and closing high-value leads.
October 15, 2021
Yash Vardhan
Prospecting & Lead Generation
How to Find Email Addresses from LinkedIn for Lead Generation
Most B2B professionals keep the data on their LinkedIn profile updated, and sourcing emails from there generally ensures a high-quality lead list. But that's easier said than done, as it can be difficult to find and verify contact information.
January 12, 2021
Steli Efti
Prospecting & Lead Generation
How to treat prospects that are hurting during this crisis
How do you deal with prospects and customers that are hurting during these times? Is it time to forget about them and move on? No. Now is the time to engage.
May 12, 2020
Steli Efti
Prospecting & Lead Generation
Sales Lead Gen Without Tradeshows During COVID-19
Learn how to generate sales leads without tradeshows during COVID-19. Discover 6 strategies to adapt and keep your sales pipeline thriving.
May 11, 2020
Steli Efti
Prospecting & Lead Generation
6 Proven Strategies to Generate Qualified Sales Conversations on LinkedIn
Learn 6 proven strategies to create qualified sales conversations on LinkedIn. Master social selling and fill your sales pipeline with high-quality leads.
November 2, 2019
Viveka von Rosen
Prospecting & Lead Generation
How to Sell to Prospects Who Want More Features
Learn how to handle prospects who want more features by focusing on your product philosophy. Discover the power of storytelling to close more deals.
April 8, 2019
Steli Efti
Prospecting & Lead Generation
What Every Inside Sales Team Needs to Know About Using LinkedIn for Prospecting, Qualifying & Closing Deals
In the inside sales rep’s toolkit, LinkedIn is definitely a hammer. But as with any tool, if you’re not equipped with the training and knowledge to use LinkedIn correctly, you’re never going to reap the full benefits.
June 28, 2017
Ramin Assemi
Prospecting & Lead Generation
The Back to the Future sales hack
Great sales people take their buyers on a journey through time. Today, I'll share some simple questions with you that you can use to gain a deeper understanding of your prospective customers. I promise you that this 'rhetorical time traveling' will help you to close more deals.
June 1, 2015
Steli Efti
Prospecting & Lead Generation
Product Demo Discovery: Qualifying Demo Attendees
We've covered how to qualify prospects in general in the past, but qualifying for a demo is unique in some ways and crucial for improving your demo-win rates.
May 25, 2015
Steli Efti
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