Close vs. other CRMs
Not all CRMs are built for the way you sell. See how Close compares to HubSpot, Salesforce, Pipedrive, and other leading CRMs, and why growing sales teams choose Close to reach more prospects, have more conversations, and close more deals. Explore features, pricing, AI, and which CRM is the right fit for your business.
- Close vs. HubSpotHubSpot connects marketing, sales, and service tools to one shared CRM.Why choose Close For growing sales teams that win business through conversations, Close is a focused alternative to HubSpot’s broader platform. Get powerful dialers, automated follow-up, and AI that helps your team reach more prospects and close more deals, without the complexity of a broader customer platform.
- Close vs. SalesforceSalesforce is a highly customizable CRM platform for managing complex sales processes and customer operations.Why choose Close Get sophisticated sales tools without the enterprise overhead. Close brings calling, automation, and AI together in one CRM that’s easy to get started with, so your team can spend more time selling and less time managing software.
- Close vs. PipedrivePipedrive is a CRM focused on visual pipelines, deal tracking, and sales activities.Why choose Close A pipeline shows you where deals stand. Close helps you move them forward. With built-in calling, powerful dialers, and automated follow-up, your team can reach more prospects, have more conversations, and turn more leads into customers.
- Close vs. Zoho CRMZoho CRM lets you configure your sales process and connect it to the wider Zoho suite.Why choose Close Your sales conversations shouldn’t require a collection of separate tools. Close brings calling, two-way SMS, email, and AI-powered follow-up into one CRM. Zoho’s native SMS notifications have geographic limitations, and other texting options require additional setup.
- Close vs. AttioAttio lets you build a CRM around the records and relationships your business needs.Why choose Close Close has calling and texting built in. In Attio, you call and text through connected apps such as Aircall.
- Close vs. GoHighLevelGoHighLevel brings client accounts, marketing, and automation together for agencies.Why choose Close GoHighLevel helps you run your marketing. Close is built to help your sales team win more business. Give your reps advanced dialers, AI-powered call insights, and automated CRM updates so they can have more conversations, follow up faster, and close more deals.
- Close vs. ActiveCampaignActiveCampaign helps teams run marketing campaigns and automate messages to a contact list.Why choose Close Marketing automation gets leads interested. Close helps your sales team turn that interest into revenue. Call prospects, manage opportunities, and automate the next step after every conversation, with the full relationship history in one CRM.
- Close vs. FreshsalesFreshsales combines a sales pipeline with calling and its Freddy AI assistant.Why choose Close Built for teams where more and better sales conversations drive growth. Close combines advanced dialers and local presence with AI Playbooks and automatic CRM updates, helping reps reach more prospects, improve their calls, and spend less time entering data.
- Close vs. ClarifyClarify uses AI to capture customer interactions, organize CRM data, and help teams manage their pipeline.Why choose Close Get an intelligent CRM and a complete sales platform. Close’s AI Notetaker captures conversations, Auto Updates keeps records current, and Chloe helps your team find answers and take action. Add built-in calling and AI Voice Agents, and your CRM helps your team sell, not just stay organized.
What to compare beyond the feature list
Sales execution
Can reps call, follow up, manage deals, and keep selling without switching tools?
AI and automation
Does AI just summarize information, or can it help take actions and engage prospects?
Setup and adoption
How much work is required to migrate, configure, and get the team selling?
Total cost
What’s the cost of plans, dialers, usage, AI, integrations, and ongoing administration?
Which CRM is right for your business?
Choose Close if your team wins business through sales conversations.
Close brings calling, powerful dialers, email, automated follow-up, and AI together in one CRM. It’s built for growing teams that want to reach more prospects, spend less time managing tools, and turn more conversations into customers.
Another CRM may be a better fit if…
You need a broad marketing and customer service platform, such as HubSpot.
Your business requires extensive enterprise customization, where Salesforce may be a stronger fit.
Your primary need is marketing automation, where ActiveCampaign may be more suitable.
Compare the platforms above to see which best supports your sales process.
What changed for their business?
See the growth, savings, and sales capacity customers reported after moving to Close.
Switched from Pipedrive5× MRR growth in one year
Sales Transformation Group grew MRR fivefold in 2020 while using Close and expanded its team from 3 to 16. It moved from Pipedrive to support a growing prospecting operation.
Sales Transformation Group
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Switched from Salesforce$110,000+ saved annually
Hownd reported an 80% reduction in CRM costs and migrated its full team to Close in two weeks.
Hownd
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Returned to Close after HubSpot“An immediate 10x return on Close”
Harris Kenny estimated that switching would reduce tech-stack spending by approximately $1,000 a month, before any additional sales.
Harris Kenny, Founder, OutboundSync
Read the story
Frequently asked questions
How does Close compare to HubSpot, Salesforce, and Pipedrive?
Close is built for growing businesses that win customers through sales conversations. HubSpot offers a broader platform spanning marketing, sales, and service. Salesforce supports highly customizable, complex business processes. Pipedrive focuses on pipeline management and sales activities.
Close brings calling, email, SMS, powerful dialers, automation, and AI together in one CRM. It’s a strong fit for teams that want sophisticated sales capabilities without the complexity of managing a broader platform.
What are the best CRM alternatives to HubSpot, Salesforce, and Pipedrive?
Close is an alternative worth considering if your team relies on calling, email, and consistent follow-up to win business. Unlike a general-purpose CRM, Close combines pipeline management with advanced calling, sales automation, AI-powered CRM updates, and AI Agents that can qualify leads and book meetings.
The best alternative depends on what your team needs. If you’re looking for a sales-focused CRM that can support a growing team without a complicated setup, Close is designed for that.
Which CRM has the best built-in calling and sales dialers?
For teams that make a lot of sales calls, Close offers built-in calling, Power Dialer, Predictive Dialer, local presence, call recording, and AI-powered conversation insights.
HubSpot, Freshsales, and GoHighLevel also offer calling capabilities, while Pipedrive supports calling through integrations. The important differences are how dialing works, what happens after a call, and how much additional software your team needs. Close connects calling directly to your pipeline, follow-up workflows, and AI-powered CRM updates.
Explore calling →How does Close’s AI compare to HubSpot, Salesforce, Attio, and Clarify?
Close uses AI to help teams manage customer information and take action. AI Notetaker captures conversations, Playbooks and Auto Updates keep CRM records current, Chloe helps users find answers and perform CRM actions, and AI Agents can qualify leads and book meetings.
HubSpot and Salesforce offer AI across broader business platforms. Attio and Clarify also provide AI-powered CRM capabilities. Close’s advantage for conversation-driven sales teams is how AI works alongside built-in calling, email, SMS, and sales workflows, reducing manual work while helping reps move deals forward.
Explore AI →Is Close better than GoHighLevel or Zoho CRM for agencies and growing businesses?
It depends on how you run your business. GoHighLevel is particularly useful for agencies managing client marketing campaigns, funnels, and white-label services. Zoho CRM offers extensive customization and connections to a broad suite of business applications.
Close is designed for agencies and growing businesses that need to win new customers, manage active sales pipelines, and scale their sales teams. Calling, email, SMS, automation, and AI work together in one CRM, so teams can spend more time selling and less time managing disconnected tools.
How much does Close cost compared to HubSpot, Salesforce, Pipedrive, and Freshsales?
CRM costs depend on your team size, plan, and the capabilities you need. When comparing Close with HubSpot, Salesforce, Pipedrive, or Freshsales, consider more than the subscription price. Look at dialers, calling and SMS usage, automation, AI credits, integrations, onboarding, and ongoing administration.
Close offers multiple plans, including options for individual sellers and growing teams. Calling and SMS usage are billed separately, and some advanced sales features depend on your plan. Review the full cost of the sales tools your team will actually use.
See Close pricing →Can I migrate from HubSpot, Salesforce, Pipedrive, or another CRM to Close for free?
Yes. Close offers free migration assistance to help customers move from another CRM. Our team can help you bring over your data, configure your sales process, and get started in Close.
Explore migration options →