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Close vs. Other CRMs

Here at Close, we always value transparency and self-awareness. We don’t sugarcoat things.

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What makes Close different?

In a space as saturated as sales software, we’re deeply connected to our target customer and the value we bring them as a growth partner. But we’re not the perfect match for everyone.

After analyzing our main competitors on the market—the other solutions you’re probably comparing us against—here’s how we stack up against each of them.

Where Close excels

  • For sales teams of <100 people
  • Simplifying tech: CRM + Email + Global Calling + SMS + Video
  • Qualifying large lead lists quickly
  • Straightforward & transparent pricing
  • Fastest onboarding + adoption ratings in CRM
  • Improving sales team’s productivity by 2x
  • Free support and migrations for all customers

Where Close is weaker

  • Not the best-suited for organizations needing built-in proposal generators, product/inventory management, or marketing features like landing pages or forms
  • Not designed for outside sales team mapping and routing

How Close stacks up

FeatureClosePipedriveHighLevelHubSpotZohoSalesforceOutreachApolloSalesloftCopper
Target sales team size<100<5<100100+100+250+100+>5100+<100
PricingAll‑inclusive, pricing publicly availableLow initial cost, many add-ons required when scalingLow initial cost, many add-ons required when scalingSales call required, complex pricing with hidden costsSales call required, complex pricing with hidden costsSales call required, complex pricing with hidden costsSales call required, complex pricing with hidden costsLow initial cost, many add-ons required when scalingSales call required, complex pricing with hidden costsLow initial cost, many add-ons required when scaling
BudgetBest valueAffordableAffordableExpensiveAffordableVery expensiveExpensiveAffordableExpensiveAffordable
Customer successDedicated success teamNot availableNot availablePay extraPay extraPay extraDedicated success teamPay extraDedicated success teamDedicated success team
CallingGlobal calling built-inCalling via third-party appCalling via third-party appSelective countries built-inCalling via third-party appUS & Canada only as an add-onGlobal calling with add-on purchaseCalling via third-party appSelective countries built-inGlobal calling with add-on purchase
Email automationBuilt-inAdd-on purchase requiredLimitedAdd-on purchase requiredBuilt-inAdd-on purchase requiredBuilt-inAdd-on purchase requiredBuilt-inAdd-on purchase required
Training & implementation$0, customized onboarding$0NoneAdd-on purchase requiredAdd-on purchase requiredAdd-on purchase required$0Add-on purchase requiredAdd-on purchase required$0, pre-recorded videos
Admin or developer needed?NoNoNoYesYesYesYesNoYesNo
Try Close →More info →More info →More info →More info →More info →More info →More info →More info →More info →

Dive deeper into each comparison

Pick a competitor to dig into a side-by-side breakdown of features, pricing, and ideal customers.

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G2 rating 4.7/5Capterra 4.7/5GetApp 4.7/5Software Advice 4.7/5

Close = competitive + transparent pricing

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Why small businesses love Close.
Yes, love. (Really.)

  • I have tried: Five9, MOJO, PhoneBurner, Zoho, Freshdesk, and the list goes on. You can finish implementing Close CRM for your business before you finish your morning cup of coffee. For the sales gurus that want to provide an impact to their bottom line, while not overspending, Close is the solution.
    Blair Meyer
    Build My Deal Canada
  • I used Zoho at my previous startup, I didn’t like it. I love Close CRM—it’s super lightweight, easy to use, and a great first CRM. No Salesforce engineer required. Check out their blog & Steli’s podcast for great insight, too.
    Marion Campbell
    Co-founder, Partender
  • If you have experience with Salesforce, I cannot recommend Close’s free trial high enough. The problem it solves is getting new sales people trained up on a new CRM system in days instead of weeks. From a management perspective, the reporting is extensive and I can cut and slice the data to get granular reporting on a company level, campaign level, and individual rep level.
    Jonathan Howes
    VP Sales, InvoicesASAP

Close resources to help you get started

  • Close Overview Video

    Quick 3-min video overview of Close in action

  • Close Overview Product Tour

    Guided product tour that shows how Close works

  • Office Hours

    Weekly walkthroughs and Q&A with Close experts