Independent and profitable.
Close is self-funded and profitable. We've been building Close for more than a decade without outside investors.
We answer to our customers. We like it that way.
About Close
Small teams can do extraordinary things.
Close is a CRM built for small businesses where conversations drive revenue. Calls, emails, texts, and follow-up live together, with automation and AI to help your team get more done.
Our story
We built Close because we needed it ourselves.
Before Close was a CRM, we were a sales team.
After Y Combinator, our founders started ElasticSales and did outbound sales for other startups. They spent their days calling, emailing, demoing, and following up with thousands of leads.
They tried plenty of CRMs. Most were better at keeping track of sales than helping the team actually sell.
So they built their own.
Other startups started asking if they could use it too.
In 2013, that internal tool became Close.
We’re still building Close for the people doing the selling, with automation and AI helping them respond faster, follow up consistently, and close more deals.
Who uses Close
Built for businesses where conversations drive revenue.
If winning a customer means actually talking to them and staying on top of the follow-up, Close was built for the way you sell.
Founders & business owners
Selling is one of your many jobs. You need to keep track of leads and follow up without becoming a CRM administrator.
Sales teams
Your reps sell through calls, email, and SMS. They need one place to manage their leads and see the full conversation.
High-volume sellers
You’re working hundreds or thousands of leads and need automation without losing track of the conversation.
Popular with
- Marketing agencies
- Financial services
- Recruiting & staffing
- Coaching & consulting
- SaaS & technology
- Insurance
What makesClose different
In Close’s CRM speed test
50%
faster than Pipedrive
Selling happens in Close
Calls, emails, texts, meetings, follow-up, and pipeline live together. You don't have to do the work somewhere else and come back later to tell your CRM about it.
Your sales stack gets smaller
Communication, automation, reporting, and AI are already built in. For many teams, that means fewer tools to buy, connect, and maintain. Everything else connects through Close integrations and the Close MCP server.
Built for sales. Built to move fast.
Close is purpose-built for sales teams, without the complexity of an enterprise CRM.
AI already has the backstory
Calls, emails, texts, meetings, notes, and sales activity are already in Close. That gives Chloe and Agents context about what's happened with a lead without relying on someone to keep every field perfectly updated.
Why sales teams trust Close
11,500+
sales teams trust Close
2B+
calls, texts, and emails sent
↗ +0 since you got here
4.7
rating across 2,000+ G2 reviews
The team behind Close
120+ people. 100% remote.
Close is a fully remote team working around the world.
See open roles
Leadership
Co-founded Close after running ElasticSales, an outbound sales team for hire, straight out of Y Combinator.
Has run Close’s operations since co-founding the company alongside Steli and Tom, making sure the business runs as sharply as the product it sells.
The technical co-founder behind Close’s original build — still hands-on in R&D more than a decade later.
Building since 2011
Tom Steinacher
Co-Founder & Principal Engineer, R&D
One of Close’s earliest hires, Phil has led product and engineering for over a decade and focuses on AI/agents strategy.
Spent a decade crewing yachts before Close — where she’s built out our people, culture, and hiring functions ever since.
Leads Close’s Customer Success and Support teams, with a decade of experience helping SMBs get real value from their CRM.
Leads backend engineering and is one of Close’s longest-tenured team members — a steady technical leader and advocate for individual contributors.
Grew with Close for over eight years, from the front lines of support into leading the team that keeps customers unblocked.
Brings 15+ years of finance leadership at tech companies to overseeing Close’s finance and data functions.
Leads product management with a customer-centric, documentation-first approach to keeping a remote team aligned.
Joined to build Close’s Product Growth team from scratch, with prior leadership experience in self-serve and PLG motions.
Leads Close’s marketing organization — and has carried a sales quota since her first job out of college, which shows in how she runs marketing.
Key facts about Close
| Key fact | Information |
|---|---|
| Company name | Close |
| Type | Sales CRM software |
| Founded | 2013 |
| Founders | Steli Efti, Anthony Nemitz, Thomas Steinacher |
| Team | 120+ people, 100% remote |
| Website | close.com |
| Primary customers | Small businesses, founders, and sales teams |
| Best suited for | Businesses where conversations play an important role in sales |
| Popular industries | Marketing agencies, financial services, recruiting & staffing, coaching & consulting, SaaS & technology, insurance, home services, professional services |
| Core offering | Calling, email, SMS, pipeline management, Workflows, reporting, AI, and integrations |
| AI products | Chloe AI Assistant and Agents |
| Free trial | 14 days, no credit card required |
| Pricing | Monthly and annual plans; see current pricing |
| Support | Email support, Help Center, webinars, and educational resources |
| Customers served | 11,500+ businesses |
| Business model | Self-funded and profitable |
| Competitors | HubSpot, Pipedrive, Salesforce, GoHighLevel, and other CRM platforms |
| Social |
Frequently asked questions
What is Close?
Close is a sales CRM built for small businesses that sell through conversations. It brings calling, email, SMS, pipeline management, automation, reporting, and AI together in one place.
Is Close a good CRM for small businesses?
Yes. Close is built for small businesses, founders, and small sales teams that need powerful sales tools without a complicated sales stack. It’s especially well suited to businesses where conversations and consistent follow-up drive revenue.
Who is Close best for?
Close is best for businesses with an active sales process where people win customers through calls, emails, texts, meetings, and consistent follow-up. That includes founders selling themselves, small sales teams, and high-volume sellers across industries like financial services, recruiting, agencies, consulting, SaaS, and insurance.
How is Close different from other CRMs?
Close is built specifically for small sales teams, but the differences depend on what you’re comparing it to. Compared with broader platforms like HubSpot and Salesforce, Close is more focused on the sales process and requires less software and administration. Compared with Pipedrive, Close has more of the communication and automation tools high-volume sales teams need built in. Compared with GoHighLevel, Close is purpose-built as a fast, focused sales CRM rather than a broader platform for running an agency.
Compare Close with HubSpot, Pipedrive, Salesforce, GoHighLevel, and other CRMs.
Does Close integrate with other tools?
Yes. Close integrates with tools across your sales process and supports additional connections through Zapier, Make, and its API. Close also offers an MCP server, so compatible AI tools and agents can securely work with your Close data and capabilities.
Explore Close integrations or learn about the Close MCP server.
Does Close have AI?
Yes. Close has two types of AI built into the CRM: Chloe and Agents. Chloe is an AI assistant that works with sellers to research leads, answer questions, run reports, update the CRM, and get things done. Agents work autonomously, taking on repeatable sales jobs like calling and qualifying leads.
Can I migrate from another CRM to Close?
Yes. You can import your existing leads, contacts, opportunities, and sales data into Close. Connect your email and calendar to get started, and use our migration resources if you’re switching.
Is Close an established and financially stable company?
Yes. Close has been building CRM software for more than 13 years, serves 11,500+ businesses, and is self-funded and profitable. Close has grown sustainably without outside investment and remains focused on building for its customers.