Agencies, RevOps and CRM consultants, implementation partners, affiliates and creators, technology companies building integrations, and VCs, accelerators and incubators. If you help SMBs grow, there's a place for you.
Close Partner Program
Grow your business by partnering with Close.
Whether you refer customers, implement Close, build integrations, or support startups, there's a place for you in the Close Partner Program.
- 30% commissions on first-year subscription, lifetime commissions available
- Dedicated partner support
- AI built in, not bolted on
4.7/5 on G211,500+ businesses run on Close30% first-year commission
Apply to become a Close partner
One application. Every partner type. We'll route you internally.
Application received.
Thanks — our Partnerships team will review and reach out within 1-2 business days.
Why Close
Recommend a CRM your customers will actually love.
You're putting your reputation on the line. Close is a recommendation you can stand behind—purpose-built for sales, easy to adopt, and better than the general-purpose tools your customers already tolerate.
What's in it for your customers
Built for sales teams
Unlike general-purpose CRMs, Close is purpose-built for sales. Less admin. More selling.
AI that actually does the work
Calls leads, qualifies prospects, books meetings, and updates the CRM automatically. Not another chatbot.
Easy to adopt
Your customers are productive in days—not months. No enterprise implementation. No lengthy onboarding.
One platform
Calling, SMS, email, automation, reporting, and AI. Everything works together.
What's in it for you
Build your business alongside Close.
30% commission on first-year revenue
Earn 30% of first-year subscription revenue for every qualified customer you bring to Close.
Recommend a product you believe in
Your reputation grows when your customers succeed. Recommend software your clients will thank you for.
Industry-leading trial-to-paid conversion
Close converts trials to paid better than the category—so more of your referrals stick, and you keep earning.
Dedicated product & implementation support
Real product and implementation help from our team—plus sales enablement, co-marketing, and technical guidance.
Lifetime earnings as you scale
Keep earning as your referred accounts grow. Lifetime earnings, available as you scale.
Ready to grow with us?
Apply nowWhy Close vs. other CRMs
A CRM you can confidently recommend.
| Traditional CRM |  Close | |
|---|---|---|
| Who it's for | Built for everyone | Built specifically for sales teams |
| Time to value | Long implementations | Up and selling in minutes |
| AI | AI as an add-on | AI built directly into the CRM |
| Tooling | Multiple disconnected tools | Calling, email, SMS, AI, and CRM together |
| Data entry | Manual CRM updates | CRM updates itself |
| Adoption | Low adoption | Built so reps actually use it |
| Pricing | Complex pricing | Simple plans with AI included |
Ways to partner
One program. Multiple ways to partner.
Find where you fit—then submit one application. Every path leads to the same place.
Agency & Solution Partners
Help businesses implement Close, optimize sales processes, and earn recurring revenue.
Apply to become a partnerAffiliates & Creators
Recommend Close through content, communities, or your audience and earn commissions.
Apply to become a partnerTechnology Partners
Build integrations that help customers get more value from Close and reach mutual customers.
Apply to become a partnerVC, Accelerator & Incubator Partners
Offer Close as a preferred CRM to your portfolio companies with exclusive startup benefits.
Apply to become a partnerHow it works
Three steps to get started.
Step 1
Apply.
Submit one short application—whatever kind of partner you are.
Step 2
Meet our team.
A short call with our Partnerships team to find the right fit and get you set up.
Step 3
Start growing.
Start referring, implementing, or building with Close—and earning.
Don't take our word for it
Partners who close with Close.
Featured partnerStefan GrafFounder, Heartbeat Consulting
“Close has helped us take an already well-established sales process to the next level. It gives our team a clear, streamlined environment to manage leads, communication, and follow-ups efficiently in one place. As Heartbeat Consulting has grown, Close has made it easier for us to maintain structure, visibility, and speed across our sales workflow. It's become a valuable part of our infrastructure and supports us in scaling without adding unnecessary complexity.”
Stefan GrafFounder, Heartbeat Consulting“Close is world-class at not overcomplicating things. As a CRM, they keep reps focused on selling. In the partner program, they do the same thing for us, keep it simple so we can focus on delivering for our clients. And it's not simple for simplicity's sake, it's simple because it works, which is exactly what's grown our business alongside them.”
Mariah WilliamsonOwner, RevPilot
“Becoming a Close CRM Implementation Partner over 5 years ago has been the single best professional decision I made so far. We love working with Close and we love seeing the explosive growth our customers experience with our AI Sales Operating Set Up and Close CRM is a key part of that.”
Justus KraftFounder, CRM Kraft
“I believed in Close when I worked there, and implementing it for clients since then has only strengthened that belief. Close understands how real sales teams operate: reps need speed, managers need visibility, and businesses need automation without unnecessary complexity. It brings communication, pipeline management, workflows, and reporting together in a system that is genuinely enjoyable to use. It is a product I am genuinely proud to build my business around.”
Pedro PoncianoFounder, Close Accelerate
“Close is the rare CRM that reps actually want to use. After more than a decade building sales teams, that's the highest compliment I can give a tool. It keeps outbound fast, simple, and focused on revenue, not admin work.”
Paris PicardFounder, Groove Consulting
“Every high-ticket service business we work with — agencies, consultants, recruiting firms — hits the same wall: leads everywhere, follow-up nowhere. Close is how we fix it. Calling, texting, and email live in one place, so every deal actually gets worked, and setup takes days, not months. I've replaced every big-name CRM out there with Close, and not one client has ever looked back.”
Helmut BerkaFounder, Helmut Berka Consulting
“Close has been phenomenal to work with. From devrel to launch, they made it easy for us to integrate our product and serve their large and growing customer base. With Chloe, their new AI features give us something our team is excited to build for. We're excited about what's next and can't recommend partnering with them highly enough.”
Harris KennyFounder, OutboundSync
Frequently asked questions
Partners earn 30% commission on first-year subscription revenue for every customer they refer, with lifetime earnings available as accounts scale.
Approved partners get a unique referral link and a dashboard to track every lead, conversion, and payout in real time.
Most applications are reviewed within 1-2 business days. If it's a fit, we'll book a short call to get you set up.
No. Whether you have an established client base or are just starting to recommend Close, you're welcome to apply.
Dedicated partner support, sales enablement, co-marketing, and technical guidance from real people on our Partnerships team.
VCs, accelerators, and incubators can offer Close as a preferred CRM with exclusive benefits for their portfolio companies. Apply and we'll build a program together.
Build integrations on the Close platform, reach mutual customers, and grow your ecosystem alongside ours. Our team supports you through technical review and launch.
Ready to partner with Close?
Complete your application today. One form, one team, one conversation goal—growing your business alongside Close.
1-2 days
Typical approval time
30%
First-year commission
Apply to become a Close partner
One application. Every partner type. We'll route you internally.
Application received.
Thanks — our Partnerships team will review and reach out within 1-2 business days.