Close vs Attio

Close brings calling, texting, and email into a sales CRM, with conversations saved alongside the lead. Attio lets you shape a CRM around the records and relationships your business needs. For phone calls and texts, Attio connects to separate apps such as Aircall.

Updated Oct 21, 2026

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Choose Close if…

You call or text leads most days and want those conversations in the CRM.
You want to follow up across calls, texts, and email in one place.
You want AI agents to call and qualify leads.
You want reps selling in their first week, without an ops person maintaining the data model.

Attio may suit you if…

Your team sells mostly over email and video meetings.
You need to track investors, partners, or products as their own records.
You value automatically enriched company and contact information.

On this page7 sections

The main difference#

We built Close around sales conversations. You can call, text, and email from the CRM, and calls are logged automatically on the lead. Higher plans add workflows across those channels.

Attio starts with a flexible data model. You can define record types, link them, and use automatically enriched company and contact details. Calling and texting use connected apps.

You can assemble what Close does from a CRM, a calling app, and a texting tool. A small sales team shouldn’t have to.

Close and Attio side by side#

See which features come built in and which require a connected app or a higher plan.

Capability	Close	Attio
Calling and texting	Built in; calls log automatically	Use connected apps such as Aircall; replies and logging depend on the app
Dialers	Power dialer on Growth; predictive dialer on Scale	Aircall Professional lists a power dialer through a dialer campaign
Follow-up	Workflows on Growth and Scale combine email, text, and call steps	Email sequences and workflows; some steps use workspace credits
Phone and video records	Phone recordings, transcripts, and summaries; retention varies by plan	Call Intelligence records supported video meetings on Pro and Enterprise; phone recording depends on the app
AI agents	Can call, qualify, and book, using credits	Outbound Agent drafts and sends email sequences; custom agents perform other tasks
Records	Custom objects linked to leads	Custom objects and relationships; limits vary by plan
Enrichment	AI enrichment available by usage	Company and contact enrichment across plans, with details varying by plan
Reporting	Activity, opportunity funnel, and workflow reports	Historical views, period comparisons, and underlying records
Mobile	Calls and texts in iOS and Android apps	Records and tasks in Attio's mobile apps; no Aircall click-to-dial
Migration	Free migration of simple data; Attio is listed as an Import2 source	Workspace CSV export; emails don't export

Plan limits and app behavior vary, so check the latest details.

After a call goes unanswered#

You call a lead, but they don't pick up. You want to leave a voicemail, send a text, and find the conversation when you come back.

In Close

Call from your browser, drop a pre-recorded voicemail with one click, and send a text from the lead's record. On Growth and Scale, the Power Dialer can move you to the next lead. Calls and texts also work in the mobile app.

In Attio

With Aircall connected, you can click to call from an Attio record, then start the call in Aircall's desktop app. After a connected call, Attio receives a note with the call length and Aircall notes.

An Attio workflow can send a text through an Aircall number, and replies go to the Aircall inbox. Aircall click-to-dial isn't supported in Attio's mobile apps.

Try it yourself: Run the same steps in each trial, then find the call, reply, and next task.

Follow one lead from first contact to meeting

Step	Close	Attio and Aircall
Step 1Find the lead	Open the record with calls, texts, and emails together	Open the person record and check that it has a phone number
Step 2Dial	Call from the browser; Growth and Scale offer a power dialer	Click to call in Attio, then start the call in Aircall's desktop app
Step 3No answer	Drop a pre-recorded voicemail; the call logs automatically	Connected calls create a note; check how unanswered calls appear
Step 4Send a text	Send from the record or use a workflow on higher plans	An Attio workflow can send through Aircall; messaging steps use workspace credits
Step 5Find the reply	See it in the inbox and on the record	Replies go to the Aircall inbox and can trigger a workflow
Step 6Book a meeting	A rep or AI agent can qualify and book	A rep books; Ask Attio can draft a follow-up after the meeting

Try the full path with your own setup, including the calling app you would use.

Following up across calls, texts, and email#

Set up the follow-up

Close workflows are available on Growth and Scale and combine email, text, and call steps. Our entry plans include those communication channels but not workflows.

Attio Sequences sends scheduled, personalized emails and tracks replies and meetings. Its workflows can start from record changes, schedules, webhooks, or a manual run. They can also send texts through a connected app such as Aircall. Some workflow actions use shared workspace credits; emails sent directly from a sequence do not.

See what's happened

Close reports on activity, the opportunity funnel, and workflow performance. Attio can compare periods, rewind reports to a past day, and show the records behind a number.

If you want AI to reach leads

Close AI agents can make outbound calls, qualify leads, book meetings, and log the conversation. They're available on every plan and billed by usage.

Attio's Outbound Agent drafts and sends personalized email sequences. Its workflows and AI features can use shared workspace credits, so check how usage is billed.

What does the full setup cost?#

Attio Pro is listed at $79 per user per month billed annually or $99 billed monthly. Close Growth is $99 annually or $109 monthly. Attio Pro costs less per seat before you add the calling app Attio needs; that app has its own license, three-seat minimum, and usage terms.

98% of Close users say it saves them at least three hours a week of admin and manual work, which is more than 150 hours a year per seller.

Price it yourself: the setups side by side

The table pairs Attio with example Aircall plans for calling and dialing. If you rarely dial or already pay for a calling app, use your actual needs and costs. Close calling is billed by usage; Aircall's listed calling allowances have their own terms.

For this work	Close	Attio + Aircall
Calling, texts, email, workflows, and a power dialer	Close Growth$99 billed annually$109 billed monthly	Attio Pro + Aircall Professional$129 billed annually$169 billed monthly
Calling, texts, and email	Close Essentials$35 billed annually$49 billed monthly	Attio Plus + Aircall Essentials$65 billed annually$84 billed monthly

We checked prices on October 21, 2026, and Aircall monthly prices on October 22. Aircall requires at least three licenses, so the per-user figures aren't the minimum bill for a one- or two-person team. Close bills calls by usage and numbers monthly, while Aircall Essentials lists unlimited US and Canada calls subject to terms. Attio workflows and AI can use workspace credits, with extra packs sold separately.

List prices are a starting point. What you pay depends on your billing term, team size, calling, texting, and AI usage beyond included credits, add-ons, onboarding fees, and the terms you agree with each vendor. Prices and plans change, so confirm current pricing before you buy.

Buying for five or more sellers? Talk to our sales team about team pricing and onboarding.

Try Close before you switch#

Start a free 14-day trial and run a few calls, texts, and follow-ups before moving your data. No credit card is required.

If you decide to move, our migration team moves simple data for free, usually within five to seven business days. Confirm your scope and timing with us first. You can export an Attio workspace to CSV, but emails don't export. Reconnect your mailbox, and handle recordings, transcripts, enriched fields, and custom objects separately.

Before moving, export your workspace and save any recordings and transcripts you need. Reconnect your mailbox, review your sample mapping and custom objects, and list the workflows to rebuild. Confirm your number-transfer timing and US texting registration early. See the Switching from Attio guide for details.

Frequently asked questions#

Is Close or Attio better for sales calls?

Close has calling and texting built into the CRM. Attio connects to calling apps, such as Aircall, and its Call Intelligence records supported video meetings.

Can you call and text from Attio?

Attio handles calling and texting through connected apps. With Aircall, click-to-dial starts in Attio and the call is placed in Aircall, while text replies land in Aircall.

Is Close cheaper than Attio?

Attio's listed Pro subscription is lower than Close Growth on its own. A calling app adds its own license and usage terms; Close also bills calling by usage. Compare the full setup, including minimum licenses and credits.

Can I move my Attio data to Close?

Attio is listed as an Import2 source, and our team moves simple data for free. Review a sample first to check your custom objects, notes, and tasks. Emails don't appear in Attio's workspace export, so reconnect your mailbox and plan separately for history you need.

Try your next call in Close

Make a call, send a follow-up, and see how it feels to work from the lead's record.

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How we made this comparison

Close makes one of the CRMs on this page. We used vendor documentation checked Oct 21, 2026, without a hands-on Attio trial. Confirm current prices, app behavior, and plan details before buying.

Sources include Close pricing, the Close import guide, and the Attio and Aircall product and pricing sources listed under Sources.