9 Attio alternatives for 2026

Start with what you want to change from Attio. You might want calling and texting in the CRM, a different pricing model, meeting follow-up, or a CRM you can host yourself.

Here are nine options for different needs, including Close, our own sales CRM. Each profile explains why you might consider it and what to check before choosing a plan.

By the Close team · Last verified Oct 21, 2026 · How we made this list

On this page15 sections

What do you want to change?#

Attio offers a flexible data model and enrichment, but calling and texting use connected apps. Its Plus plan has a seat limit, and some workflow and AI actions use shared credits.

Calls and texts in the CRM: Start with Close, or consider HubSpot if calling is the main need.
A different entry price: Compare HubSpot, Pipedrive, Twenty, and monday CRM at your team size.
Meeting follow-up: Look at Clarify or Day.ai.
LinkedIn and email-led selling: Consider folk.
Self-hosting: Twenty offers that option.

If cost is the problem, first check how Attio's shared workflow credits are used and whether an adjustment or credit pack would solve it without a migration.

Which alternative might fit your team?#

Use the shortlist to find candidates, then price the plan and connected tools you need. Most options charge per user; Clarify is priced per workspace and Day.ai per deployed agent, so compare the total for your team.

CRM and who it fits	Entry plan and what it includes	Billed annuallyper user/month	Billed monthlyper user/month	Calling
CloseSelling by phone, text and email from one place	Solo (1 user only)Calling, AI agents and 10,000 leads for one user; no workflows	$9	$19	Built in, billed by usage
HubSpotUp to two users starting on a free CRM	Starter (limited-time new-customer price)Up to 50 workflows; one HubSpot phone number	$7	$10	Minutes and a number by plan
PipedriveMoving deals through a visual pipeline	LiteSales pipeline CRM; 14-day full-access trial	$14	$24	Not in listed features
folkLinkedIn and email-led relationship selling	Standard (billed yearly)Shared pipelines, email and LinkedIn import	$24	See vendor pricing	Not in listed features
Salesforce StarterSales, service and marketing in one app	Starter Suite (same price on either billing basis)Sales flows, lead routing, email marketing	$25	$25	Not in listed features
TwentyCustom objects with a self-hosting option	Pro (plan-card price)Custom objects, workflows, unlimited seats	See vendor pricing	$12	Not in listed features
ClarifyTeams of about three wanting AI to run CRM updates	Starter (per workspace, unlimited users)Unlimited seats; sized for teams up to 3	$40per workspace	$50per workspace	Call recorder from Free
Day.aiPaying per AI agent instead of per seat	Turbo (priced per deployed agent)Agent that catches action items and drafts follow-ups	$24per agent	$30per agent	Not in listed features
monday CRMNo-code boards for pre- and post-sale work	Basic (3-seat minimum)Leads, contacts and deals; 1,000 active contacts and deals	$12	$18	AI caller agent from Standard
Attio (for reference)Teams that want a CRM built around their own records, with enrichment on every plan	PlusPrivate lists, enhanced email sending, up to 10 seats	$35	$44	Through apps such as Aircall

Pricing notes

List prices per user (or seat) per month for the lowest-priced paid plan, from each vendor's pricing page, checked Oct 21, 2026. Compare annual with annual and monthly with monthly. Free plans, taxes, add-ons and calling usage are not included.

Prices were checked October 21, 2026, before taxes, add-ons, and usage. Compare the plan and billing basis your team needs. Twenty's displayed prices differed, so confirm its quote directly.

What do automation plans cost?#

The table compares selected plans for 10 users, but they automate different things. Check each workflow, then add calling apps, credits, onboarding, usage, and any minimum seats. Workspace- or agent-priced products need a separate calculation.

CRM	Plan	Per user, per month		10 users, per year
CRM	Plan	Billed annually	Billed monthly	Billed annually	Billed monthly
Close	Growthwith calling, texting, workflows, a power dialer, and monthly AI credits	$99	$109	$11,880	$13,080
HubSpot	Professionalwhere sequences and fully customizable workflows start	$90	$100annual commitment	$10,800	$12,000
Pipedrive	Growthwhere automations and sequences start	$39	$49	$4,680	$5,880
folk	Premiumwhere custom objects and email sequences start	$48	See vendor pricing	$5,760	See vendor pricing
Salesforce Starter	Pro Suitefor complex workflow automation and custom objects	$100	Billed annually only	$12,000	Billed annually only
monday CRM	Standardwhere custom automations start	$17	$25	$2,040	$3,000
Attio (for reference)	Prowhere call intelligence and sequences start	$79	$99	$9,480	$11,880

Pricing notes

Per user per month at list price × 10 users × 12, checked Oct 21, 2026. What each plan adds is how the vendor describes it. Annual billing saves a different share on each plan: Close 9%; Pipedrive 20%; monday CRM 32%; Attio 20%. Excludes taxes, add-ons, onboarding fees, minimum-seat rules and calling or AI usage. Not shown: Twenty, Clarify, Day.ai (one plan, or no plan-level automation price we could match).

Totals multiply the listed monthly per-user price by 10 users and 12 months. Prices were checked October 21, 2026, and exclude taxes, onboarding, add-ons, calling, and AI usage. Twenty, Clarify, and Day.ai aren't included because a comparable 10-user automation price wasn't established.

Attio's calling setup may add an app. The pricing and product pages reviewed list Aircall Professional at $50/license/month annually or $70 monthly, with at least three licenses. Close bills calls by usage; Aircall allowances have their own conditions. The plans automate different tasks, so test the work you need.

1. Close: for teams that call, text, and email leads#

Close is our sales CRM. Calling, texting, and email live on the lead's record. Growth adds workflows and a power dialer; Scale adds a predictive dialer. 98% of Close users say it saves them at least three hours a week of admin and manual work.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Solo1 user only $9 $19
Essentialscalling, texting and email for a team $35 $49
Growthwith calling, texting, workflows, a power dialer, and monthly AI credits $99 $109
Calling: Built in on every plan, with each call logged to the contact automatically.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Solo1 user only	$9	$19
Essentialscalling, texting and email for a team	$35	$49
Growthwith calling, texting, workflows, a power dialer, and monthly AI credits	$99	$109

Why consider it

Your team can call and text without a separate calling app. AI agents can call and qualify leads, using AI credits.

What to weigh

Calling and AI usage cost extra, and workflows start on Growth. Compare the full setup with the connected tools you use in Attio.

Close pricing

Calling is built in. Minutes are billed by usage and numbers monthly, starting at $1 per line.

2. HubSpot: for a free start#

HubSpot offers a free CRM for up to two users, with broader sales, marketing, and service tools available.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Starterlimited-time new-customer price $7 $10
Professionalwhere sequences and fully customizable workflows start $90 $100paid monthly with an annual commitment
HubSpot shows these as "starts at" prices; Starter appears next to a crossed-out $20, and Professional's monthly option reads "Commit annually." Professional also requires a one-time $1,500 onboarding fee.
Calling: Starter includes one HubSpot phone number, not supported in every country, and Professional includes 3,000 calling minutes. Sales Hub (HubSpot's sales product) describes a power dialer, voicemail drops and call logging.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Starterlimited-time new-customer price	$7	$10
Professionalwhere sequences and fully customizable workflows start	$90	$100paid monthly with an annual commitment

Why consider it

A small team can start free and evaluate shared customer records.

What to weigh

Sequences and fully customizable workflows start on Professional; custom objects are listed on Enterprise.

HubSpot pricing

HubSpot Starter is listed at $7/seat/month billed annually or $10 monthly as a limited-time new-customer offer. Professional is $90 annually or $100 monthly on an annual commitment, plus a one-time $1,500 onboarding fee. Starter lists a HubSpot number and Professional lists 3,000 calling minutes; confirm country and plan requirements.

3. Pipedrive: for a visual deal pipeline#

Pipedrive centers its CRM on deals moving through customizable stages.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Lite $14 $24
Growthwhere automations and sequences start $39 $49
Calling: Calling isn't in the listed features. Pipedrive says it integrates with more than 500 business apps.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Lite	$14	$24
Growthwhere automations and sequences start	$39	$49

Why consider it

It may suit a team that wants a clear deal-by-deal view and a large app marketplace.

What to weigh

Check the calling integration you need. Lead capture and email campaigns can cost extra, and listed prices exclude VAT.

Pipedrive pricing

Pipedrive Lite is listed at $14/seat/month billed annually or $24 monthly. Growth, where automations and sequences start, is $39 annually or $49 monthly. Calling wasn't listed as a built-in feature; check integrations and usage.

4. folk: for relationship selling through LinkedIn and email#

folk offers LinkedIn profile import, enrichment, personalized email sequences, and shared pipelines.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Standardbilled yearly $24 See vendor pricing
Premiumwhere custom objects and email sequences start $48 See vendor pricing
Enterprisecustom limits, permissions and onboarding $80 See vendor pricing
Calling: folk doesn't list built-in calling, but it connects WhatsApp, social channels, and more than 6,000 tools, and enrichment can find phone numbers.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Standardbilled yearly	$24	See vendor pricing
Premiumwhere custom objects and email sequences start	$48	See vendor pricing
Enterprisecustom limits, permissions and onboarding	$80	See vendor pricing

Why consider it

It may fit a team whose prospecting begins on LinkedIn and in its inbox.

What to weigh

Custom objects and sequences start on Premium. folk's documentation says the account is blocked if you don't upgrade after its trial; confirm current terms before testing.

folk pricing

folk Standard is listed at $24/member/month billed yearly, Premium at $48, and Enterprise at $80. The vendor information reviewed didn't confirm monthly prices. Calling wasn't listed in the reviewed features; confirm the connected tools and current terms.

5. Salesforce Starter: for several teams in one suite#

Salesforce Starter brings sales, service, marketing, commerce, and Slack together, with lead routing and email nurture campaigns.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Starter Suitesame price on either billing basis $25 $25
Pro Suitefor complex workflow automation and custom objects $100 No monthly option listed (billed annually)
Salesforce lists Starter Suite at the same price billed monthly or annually.
Calling: Starter Suite lists sales flows, lead routing, email sync, and email marketing, but doesn't list calling.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Starter Suitesame price on either billing basis	$25	$25
Pro Suitefor complex workflow automation and custom objects	$100	No monthly option listed (billed annually)

Why consider it

It may fit a small team that wants a broader suite with room to grow.

What to weigh

Custom objects require Pro Suite, billed annually. Extra email sends and commerce transactions may add costs, and Starter doesn't list calling.

Salesforce Starter pricing

Salesforce Starter Suite is listed at $25/user/month on either billing basis. Pro Suite is $100/user/month billed annually; no monthly option was listed. Starter's reviewed features didn't list a phone system.

6. Twenty: for a self-hosting option#

Twenty offers customizable objects, fields, views, and workflows, with a choice between self-hosting and managed cloud.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Proplan-card price See vendor pricing $12
Organizationadds SSO and row-level permissions See vendor pricing $25
Calling: Twenty doesn't list calling. Google or Microsoft accounts link emails and events to records.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Proplan-card price	See vendor pricing	$12
Organizationadds SSO and row-level permissions	See vendor pricing	$25

Why consider it

It may fit a team that values control over its hosting and data model.

What to weigh

The vendor page reviewed found inconsistent pricing displays. Confirm the price, workflow-credit allowance, hosting responsibilities, and support before committing.

Twenty pricing

Twenty's plan cards list Pro at $12/user/month and Organization at $25/user/month billed monthly. The same source page also displayed different cloud pricing, including a $9 annual figure and a comparison row without a clear unit. Confirm the exact billing basis and price with Twenty. Calling wasn't listed in the reviewed features.

7. Clarify: for meeting-led CRM work#

Clarify describes AI agents that can use meetings and other context to update records and draft follow-ups. Its Starter plan is priced per workspace rather than per user.

Price: Plan Billed annuallyper workspace/month Billed monthlyper workspace/month
Starterper workspace, unlimited users $40 $50
Calling: Records conversations with or without a bot, summarizes them and updates the CRM; calling isn't in the listed features.

Plan	Billed annuallyper workspace/month	Billed monthlyper workspace/month
Starterper workspace, unlimited users	$40	$50

Why consider it

It may fit a small team that wants help keeping CRM records current after meetings.

What to weigh

Starter is described for teams of about three. AI features pause when credits run out, according to the vendor page reviewed; check usage and calling requirements.

Clarify pricing

Clarify Starter is listed at $40/workspace/month billed annually or $50 monthly, with unlimited users. Clarify lists meeting recording and summaries, but no phone system. Confirm credit allowances.

8. Day.ai: for a per-agent pricing model#

Day.ai describes agents that work from email, calendars, meetings, and Slack. Its plans are priced by deployed agent rather than by seat.

Price: Plan Billed annuallyper agent/month Billed monthlyper agent/month
Turbopriced per deployed agent $24 $30
Professionalagent runs the pipeline; colleagues join free $60 $75
Calling: Day.ai doesn't list calling. Agents work from email, calendar, meetings, and Slack.

Plan	Billed annuallyper agent/month	Billed monthlyper agent/month
Turbopriced per deployed agent	$24	$30
Professionalagent runs the pipeline; colleagues join free	$60	$75

Why consider it

It may appeal to a team that wants agents to prepare follow-up and reports, with an audit trail and approval before outbound actions.

What to weigh

Cost grows with the number of agents deployed. Confirm annual billing, permissions, and the work each agent can perform.

Day.ai pricing

Day.ai Turbo is listed at $24/agent/month billed annually or $30 monthly; Professional is $60 annually or $75 monthly. The vendor says annual billing requires contacting Day.ai. Calling wasn't listed in the reviewed features; confirm agent count, approvals, and current terms.

9. monday CRM: for customizable boards#

monday CRM lets teams shape boards, fields, views, and automations without a developer, including work before and after a sale.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Basic3-seat minimum $12 $18
Standardwhere custom automations start $17 $25
Promass emails and email sequences $28 $41
monday CRM plans start from 3 seats.
Calling: Standard lists an Outreach caller agent (an AI agent for outreach calls), and monday lists call transcripts and summaries among its AI features.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Basic3-seat minimum	$12	$18
Standardwhere custom automations start	$17	$25
Promass emails and email sequences	$28	$41

Why consider it

Try it if your team wants to adapt its workspace to its own process.

What to weigh

Plans start at three seats. Basic limits active records and columns per board, and email sequences start on Pro.

monday CRM pricing

Plans start at three seats. Standard lists an AI outreach caller; check what AI usage costs.

When does it make sense to stay on Attio?#

Attio may already fit if you rely on custom records, enrichment, relationship signals, video meeting summaries, programmable workflows, or historical reporting. If your team is small enough for Free, it may also be a useful starting point.

Before moving, compare the cost of changing your current setup with the time to migrate and retrain your team.

How to choose#

Name the gap you need to solve, such as calling, seat limits, meeting AI, LinkedIn, or hosting.
Shortlist options that address it and price your actual team size.
Include credits, usage, and any connected calling tools.
Test a real workflow with your own leads.
Check what exports and imports before setting a move date.

Frequently asked questions#

What can I use instead of Attio?

If you call and text throughout the day, try that workflow in Close. For meeting follow-up, flexible records, or self-hosting, test Clarify, Day.ai, or Twenty.

Are there free alternatives?

Several products list free plans with limits, including HubSpot and Clarify. Attio also lists Free for up to three seats.

Is there a cheaper alternative?

Some entry plans list lower per-user prices than Attio Plus. Compare the plan with your required features and include calling apps, credit packs, usage, and minimum seats. Workspace and per-agent plans need a separate calculation.

Try a real day in Close

Import a sample of your leads, make a call, and send a follow-up from the lead’s record. The 14-day trial requires no credit card.

Try Close free Compare Close and Attio

How we put this list together

Close makes one of the CRMs on this list, and we list Close first because we publish this page. The other options are grouped by the reason you might consider them, not ranked.

We used vendor product and pricing pages checked Oct 21, 2026. We did not run hands-on trials for this version. Plans and prices change, so confirm the details before buying.