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Choosing the right CRM

Close vs. Outreach

Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?

Exactly. Neither have we. So when we set about comparing our sales productivity platform to others we wanted to take a different approach. Here’s the approach we’re taking:

  • The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Outreach what you can do in Close.
  • We’re biased but we’re not blind: for some of you, Outreach will be the better option. What we’re trying to demonstrate is when Close is a better fit than our competitor.

Cliff Notes

Outreach and Close are often compared, but the two products are designed to service drastically different types of businesses. Outreach is more focused on enterprise-level sales reporting and insights in addition to CRM features, but will require paid consulting and dedicated team members to manage the CRM itself. Close is better suited for small and medium businesses with its more powerful in calling features and outreach. A sales leader can implement Close quickly and easily for a much faster velocity to product use.

Outreach is built more specifically on machine learning and its features lean more toward business insights and intelligence vs. Close’s sales efficiency software goals of improving your team’s daily performance. Outreach also has a core focus on recruiting efforts, which is not a solution area that Close serves.

Close logo Outreach logo
Target sales team size <100 100+
Pricing All-inclusive
Pricing publicly available
Sales call required
Complex pricing with hidden costs
Budget Best value Expensive
Customer success Dedicated success team Dedicated success team
Calling Global calling built-in Global calling with add-on purchase
Email automation Built-in Built-in
Training & implementation $0 customized onboarding $0
GetApp "ease of use" rating 4.7 / 5 4.2 / 5
Admin or developer needed? No Yes
Info sign iconComparison data is based on an analysis from Q1 2021

Close ideal customer checklist

  • You do (or plan to do) high-volume outreach by email, voice or SMS
  • You need to qualify large lead lists quickly
  • You aim to close more than ten deals a year
  • You’re looking for a scalable system to match your team’s growth
  • You prefer having an all-in-one system over disparate tools

“I have tried: Five9, MOJO, PhoneBurner, Zoho, Freshdesk, and the list goes on. You can finish implementing Close CRM for your business before you finish your morning cup of coffee. For the sales gurus that want to provide an impact to their bottom line, while not over spending, Close is the solution.”

Blair Meyer, Build My Deal Canada

The rest of this document will help you understand why we think Close is a better alternative to Outreach both in terms of value and pricing.

What can you not do in Outreach?

Outreach is a great, modern CRM, but a lot of the critical functionality required by a high-performing sales team is highly dependent on expensive third party applications.

There are also some key sales functions that, even with a third-party app, you just cannot perform using Outreach (such as call coaching, VoIP, and power dialing). Whereas with Close they’re all built-in.

Close logo Outreach logo
Sales forecasting Included Not included
Built-in calling Included Not included
Built-in call coaching Included Not included
Predictive Dialer Included Not included
Power Dialer Included Not included
Territory management Included Not included
includedComparison data is based on an analysis from Q1 2021

In summary

When should you choose Outreach, and when Close

  • Close is a CRM built to double your sales team’s productivity.
  • It’s an “all-in-one” platform which you can use standalone without needing any other sales emails tools or calling products.
  • It has been built with scalability in mind and can handle a high-volume of leads.
  • Outreach is good if you’re an enterprise level sales team looking for CRM and heavy reporting/AI insights combined into one platform.
  • Outreach also tends to work best if you have resources dedicated to scaling your CRM and managing third-party applications.

See what third-party reviewers have to say about Close vs. other CRMs:

Get all of your Close vs. Outreach questions answered.