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Choosing the right CRM

Close vs. HubSpot

Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?

Exactly. Neither have we. So when we set about comparing our sales productivity platform to others we wanted to take a different approach. Here’s the approach we’re taking:

  • The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in HubSpot what you can do in Close.
  • We’re biased but we’re not blind: for some of you, HubSpot will be the better option. What we’re trying to demonstrate is when Close is a better fit than our competitor.

Cliff Notes

When comparing these two products, the main difference that stands out is price and functionality. HubSpot Sales offers no inbound calling, no SMS, no historical import of email conversations & no bulk email features. To top that, HubSpot Sales has additional costs associated in the form of setup fees, third-party apps and a minimum payment for 10 users if you’re on the Enterprise plan ($14,400 annually).

Close logo HubSpot logo
Target sales team size <100 100+
Pricing All-inclusive
Pricing publicly available
Sales call required
Complex pricing with hidden costs
Budget Best value Expensive
Customer success Dedicated success team Pay extra
Calling Global calling built-in Selective countries built-in
Email automation Built-in Add-on purchase required
Training & implementation $0 customized onboarding Add-on purchase required
GetApp "ease of use" rating 4.7 / 5 4.4 / 5
Admin or developer needed? No Yes
Info iconComparison data is based on an analysis from Q1 2021

Close ideal customer checklist

  • The productivity of your Sales team is your #1 priority
  • You do (or plan to do) high-volume outreach by email, phone or SMS
  • You need to qualify large lead lists quickly
  • You’re looking for a scalable system to match your team’s growth
  • You prefer having an all-in-one system over disparate tools
  • You’re looking for a powerful CRM that at the same time is easy to learn and empowers you to onboard new sales people within a day (no training required)

“After 30 days of evaluating HubSpot & other CRM Systems, we picked Close as our perfect solution! HubSpot's lack of complete email integration and their sadly basic CRM reporting killed them for us. The features that made us choose Close over HubSpot were full email integration, call logging/recording & a good API. Three weeks in, we’re pretty happy with Close. We’ve gotten our integrations done, and our sales team is really loving life right now.”

The rest of this document will help you understand why we think Close is a better alternative to HubSpot both in terms of value and pricing.

What can you not do in HubSpot?

HubSpot is a good standalone CRM, but a lot of the critical functionality required by a high-performing sales team is highly dependent on expensive third party applications.

There are also some key sales functions that, even with a third-party app, you just cannot perform using HubSpot. Whereas with Close they’re all built-in.

Close logo HubSpot logo
Backup Calling Provider Included Not included
Automatic Call Forwarding Included Not included
Built-in SMS Included Not included
Manual data migration service Included Not included
Historical import of email conversations Included Not included
Inbound calls in CRM Included Not included
Send/receive SMS Included Not included
Predictive Dialing Included Not included
includedComparison data is based on an analysis from Q1 2021

In summary

When should you choose HubSpot, and when Close

  • Close is a CRM built to double your sales team’s productivity.
  • It’s an “all-in-one” platform which you can use standalone without needing any other sales emails tools or calling products.
  • It has been built with scalability in mind and can handle a high-volume of leads.
  • The majority of your sales are closed without needing an individual salesperson.
  • You don’t have a dedicated sales team doing a high quantity of activities
  • You make low-volume of calls, don’t expect any inbound calls & don’t require SMS
  • You’re a heavy user of the HubSpot marketing platform but also doing a bit of sales as well and you want both under one roof
  • You’re OK with paying for training and configuration of the CRM

See what third-party reviewers have to say about Close vs. other CRMs:

Get all of your Close vs. HubSpot questions answered.