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Choosing the right CRM

Close vs. Salesloft

Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?

Exactly. Neither have we. So when we set about comparing our sales productivity platform to others we wanted to take a different approach. Here’s the approach we’re taking:

  • The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Salesloft what you can do in Close.
  • We’re biased but we’re not blind: for some of you, Salesloft will be the better option. What we’re trying to demonstrate is when Close is a better fit than our competitor.

Cliff Notes

When comparing Close and Salesloft, your decisions will likely come down to price. Close and Salesloft both have inside sales-friendly calling features, including Power Dialer, SMS, and call coaching options. However, Salesloft is a far more expensive CRM focused on enterprise users. Close, on the other hand, is far more affordable (with a Professional plan around $95/seat per month).

Salesloft requires additional purchases for crucial team adoption tactics like training and implementation, and also scores lower on third-party sites like GetApp for ease of use.

Close logo Salesloft logo
Target sales team size <100 100+
Pricing All-inclusive
Pricing publicly available
Sales call required
Complex pricing with hidden costs
Budget Best value Expensive
Customer success Dedicated success team Dedicated success team
Calling Global calling built-in Selective countries built-in
Email automation Built-in Built-in
Training & implementation $0 customized onboarding Add-on purchase required
GetApp "ease of use" rating 4.7 / 5 4.3 / 5
Admin or developer needed? No Yes
Info sign iconComparison data is based on an analysis from Q1 2021

Close ideal customer checklist

  • You do (or plan to do) high-volume outreach by email, voice or SMS
  • You need to qualify large lead lists quickly
  • You aim to close more than ten deals a year
  • You’re looking for a scalable system to match your team’s growth
  • You prefer having an all-in-one system over disparate tools

“Battled with CRMs over the course of multiple businesses. We found Close on my most recent startup…and I love it. Swore I’d never say that about a CRM.”

Chris Neal, Founder of Elevated Terra

In summary

When should you choose Salesloft, and when Close

  • Close is a CRM built to double your sales team’s productivity.
  • It’s an “all-in-one” platform which you can use standalone without needing any other sales emails tools or calling products.
  • It has been built with scalability in mind and can handle a high-volume of leads.
  • Close is far less expensive compared to Salesloft.
  • Salesloft is good if you’re an enterprise-level organization looking to invest heavily in your CRM.

See what third-party reviewers have to say about Close vs. other CRMs:

Get all of your Close vs. Salesloft questions answered.