The 0 to $30 Million Blueprint with Steli Efti, CEO of Close

A Blueprint for Founders: Lessons in Scaling a Startup

Steli Efti shares the lessons, strategies, and hard-earned wisdom that helped scale Close from a bootstrapped startup to a $30 million company with fewer than 100 employees.

Each episode breaks down key lessons across every stage of the startup journey—from the early days to the messy middle to startup maturity. Packed with actionable insights, this series is a must-watch for any entrepreneur looking to grow their small, scaling business into a long-term success.

Season 1: Building Something Out of Nothing

4 episodes
How to Know When It’s Time to Pivot Your Startup
Video + Article
How to Scale from 10 to 100 to 1,000 Customers Without Breaking Everything
Video + Article

Season 2: Scaling Growth, Staying Small

Coming Soon!

Season 3: Hard Lessons Learned

Coming Soon!
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