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60 Best Sales Training Programs: Courses, Workshops, Blogs, & More

You could be the Michael Jordan of sales, but you still need training.

Why? Because sales is an ever-evolving art, and it’s YOUR job to make sure you keep up with the trends.

Never be satisfied with being a GOOD salesperson. Strive for greatness, and success will follow.

The best way to keep improving your sales skills is to spend time on sales training programs that are built to take you to the next level.

What are some of those? Check out this master list of sales training courses and programs, including:

General online sales training courses (15)

If you’re looking for virtual sales training that you can consume at your own pace, these are your best options. While most of these courses are paid, almost all of them include certified sales training, which means you’ll have something to show for your hard work.

Provided By: Steli Efti
Cost: Free
Length: 1 hour of video content
Certified: No

Learn pro negotiation skills from the one and only Steli Efti, Close CEO and founder. You'll see some of Steli's tried and true tactics for negotiating better and overcoming tough objections in sales.

Provided By: Sandler Training
Cost: $197
Length: Self-paced
Certified: No

The Sandler Selling System, based on their sales mastery program, includes instruction on building rapport, uncovering pain points, talking about budget, negotiations, and more. Plus, you'll gain access to 100 podcasts, 20 webinars, as well as books, whitepapers, and more.

Provided By: Action Selling
Cost: $195
Length: 3-5 hours
Certified: Yes

Get certified on Action Selling Skills through this eLearning course. It includes modules and videos you can go through at your own pace, as well as an assessment and certification at the end of the course.

Provided By: Dale Carnegie
Cost: $1,995
Length: 5 weeks
Certified: Yes

This live online training session is built to train salespeople to sell online, an especially important skill during the times we live in. You'll learn how to engage buyers through the sales process, develop strategic relationships, and become a trusted advisor to your customers.

Want more advice on virtual selling? Get our free Remote Sales Team Playbook!

Provided By: JB Sales
Cost: $399/year
Length: Self-paced
Certified: Yes

Known as the "Netflix of sales training," JB Sales is an online sales training platform. The subscription price includes unlimited access to 6 sales courses, live cast training (and replays), weekly Q&A sessions, and more from 6 top sales trainers.

Provided By: The Brooks Group
Cost: $545 per rep
Length: Self-paced
Certified: Yes

Take the IMPACT selling system to a virtual, on-demand learning platform. Built for sales managers who want to build the skills of their team (and monitor their progress), this online course lets reps learn at their own pace with a scenario-based, gamified learning system.

Managers can see how their reps perform, and which areas are more challenging, allowing them to follow up with targeted coaching.

Provided By: RAIN Group
Cost: $129/month
Length: Self-paced
Certified: Yes

This online curriculum is built to help sellers work alongside their customers, strengthen relationships, tell convincing stories, and use customer insight to drive sales.

Provided By: Iannarino
Cost: $97/month
Length: Self-paced
Certified: Yes

This training subscription gives you access to a collection of virtual B2B training courses, with over 30 hours of on-demand training materials. When you enroll, you'll also have access to live training sessions and workshops.

Provided By: Kevin Dorsey
Cost: $94.99
Length: 3 hours of video content
Certified: Yes

Throw those shady or pushy sales tactics out the window—Kevin Dorsey is here to teach you top-tier methods for discovery, demos, follow-ups, and more.

Provided By: Coursera
Cost: Free
Length: About 6 months
Certified: Yes

This specialization course from Northwestern University offers beginning sales reps the skills and knowledge to prospect for, engage, pitch, and close new sales leads.

Provided By: LinkedIn
Cost: $29.99
Length: 9 hours of video content
Certified: Yes

This learning path from LinkedIn includes 10 different courses that teach you foundational sales skills such as asking good questions, handling objections, storytelling, negotiation, and more.

Provided By: Sales Insights Lab
Cost: Contact for pricing
Length: Self-paced
Certified: Yes

Built for salespeople who are struggling to close deals and hit targets, this personalized training starts with a 45-minute strategy session with a sales coach and then delivers actionable content and access to a training community.

Provided By: Hoffeld Group
Cost: Contact for pricing
Length: Self-paced
Certified: Yes

This online training platform is rooted in psychology and gives science-backed advice for salespeople to succeed. It includes 20 online courses that you can move through at your own pace, including Asking High-Value Questions, Selling With Stories, Neutralizing Competitors, and more. You'll be able to watch videos, read articles, earn certificates, and practice in simulations.

Provided By: Josh Braun
Cost: $197
Length: Self-paced
Certified: No

Built for B2B pros who are looking to level up their skills, this course is taught by sales master Josh Braun and covers sales essentials such as cold emailing, using LinkedIn in sales, defusing objections, prospecting, and more.

Provided By: Vengreso
Cost: Contact for pricing
Length: 8 weeks
Certified: No

This online sales training course is built for remote teams who are making the transition to digital sales, with specific guidance on using video in their sales process.

Looking for a masterclass in selling via video? Download your free copy of The Expert Guide to Remote Video Sales Calls!

In-person sales training courses and workshops (8)

Online learning is swell, but getting into the nitty-gritty of sales with a live, in-person sales training class is a great way to learn new skills and practice them in the moment with other sales professionals.

Many of these sales training programs are available as onsite training for large sales teams. If you’re a sales leader looking to give your whole team a skills boost, you’ll want to check out these programs:

Provided By: Sandler Training
Cost: Contact for pricing
Length: 12-24 months
Location: 250 training centers across the world, and in 12 languages
Certified: Yes

With 4 levels of certification, the Sandler Certification takes new reps from knowledge to application, building skills, and finally developing proven sales habits that last.

Provided By: Dale Carnegie
Cost: $2000-$3000
Length: 2-3 days
Location: Multiple locations around the world
Certified: Yes

For salespeople looking to develop real relationships with customers, this is the right course. The skills you'll learn are based on the fundamental ideas found in the book How to Win Friends and Influence People, and will help salespeople be more customer-centric.

Provided By: ValueBased
Cost: Contact for pricing
Length: Contact for details
Location: Onsite
Certified: Yes

Designed for SaaS sellers by a team that has over 40 years combined experience, this course includes 15 interactive modules, 7 live training and coaching sessions, as well as ongoing coaching and certification options for your team.

The Close team has supported thousands of SaaS companies, from bootstrapping solo-founders to VC-backed high-growth software companies, grow revenue. Get our free guide SaaS Sales for Startups Founders!

Provided By: Turpin Communication
Cost: Contact for pricing
Length: 2 days
Location: Onsite or virtual
Certified: No

This sales training program for B2B sales reps will help build presentation skills using your organization's own sales model and materials. Reps will practice presenting and learn key skills to improve their sales presentations.

Cost: $2,195
Length: 2 days
Location: Multiple locations around the US
Certified: Yes

Breaking into and succeeding in sales can be a challenge. This course was developed thinking of the new sales reps looking to build their skills and compete in this challenging career. An intense, interactive sales training course, AMA provides learners with blended learning options that help them maintain the skills they've built over time.

Provided By: Sales Readiness Group
Cost: Contact for pricing
Length: Contact for details
Location: Onsite or blended learning options available
Certified: Yes or No

SRG offers customized training plans that not only help your reps build their selling skills, but also give them the models, tools, and job aids to help them reinforce and maintain those skills.

Provided By: Whole Brain Selling
Cost: Contact for pricing
Length: Contact for details
Location: Onsite
Certified: No

This sales training seminar is based on a scientific selling system that helps salespeople build their skills, fight their fears, and close more deals.

Provided By: Jill Konrath
Cost: Contact for pricing
Length: Contact for details
Location: Onsite
Certified: No

This on-demand training workshop is great for teams who are looking to close more deals, faster. Live training with Jill involves interactive learning, with improv, role-playing, group activities, and more.

Free online sales training webinars & seminars (5)

Getting started on a budget? These online sales training videos and seminars will help you learn fast without breaking the bank.

Provided By: RAIN Group
Length: 90 minutes

This online seminar is built for sellers who are still struggling to fill their pipeline in a virtual setting. Along with the training, attendees will get checklists, challenges, templates, and more.

Provided By: Hoffman
Length: Varies

Every Tuesday, Hoffman delivers a new, free webinar all about the joys and challenges of selling.

Length: 2 days

This 2-day sales training seminar is built to help sales teams transition to virtual sales during the current situation. Your team will learn how to become a trusted partner, book more meetings, and successfully deliver a virtual presentation.

Provided By: Turpin Communication
Length: 90 minutes

Built to help salespeople improve communication both internally and externally, this webinar series will teach reps how to establish trust, nurture relationships with colleagues and prospects, and be more inclusive in virtual meetings.

Provided By: SMM Connect
Length: 1 hour

An effective sales methodology can do more for quota achievement than the right sales process, according to Wilson Learning. This recorded webinar digs into a methodology that has been used to increase sales by 54%.

Online sales training programs and workshops (11)

For distributed teams, virtual sales training is a great way to improve sales knowledge and keep up with current trends. Here are some of the best online sales training courses that your team can do together, including interactive courses, bootcamps, workshops, and more.

Cost: Contact for pricing
Length: Five 4-hour virtual workshop sessions
Certified: No

This live online workshop is built for sales teams who want to improve the way they collaborate with customers, rather than simply 'selling' to them. This course includes live instruction via Zoom, on-the-job assignments in between sessions, interactive training tools, and more.

Provided By: The Brooks Group
Cost: Contact for pricing
Length: 4 weeks
Certified: No

This 4-session live workshop takes the challenges of selling virtually and gives salespeople practical ways to engage with prospects, build credibility and trust, and nail your virtual meetings.

Provided By: Hoffman
Cost: $195
Length: Two 90-minute sessions
Certified: No

As a 2-part live virtual series, Hoffman gives sales reps practical tips and tactics to cut through the noise, build pipeline, and avoid ending up in the spam folder.

Provided By: Pareto Law
Cost: Contact for pricing
Length: 1 day
Certified: No

This online interactive training is built for experienced reps who are looking to up their skills and boost their sales.

Provided By: Hoffeld Group
Cost: Contact for pricing
Length: Varies
Certified: No

The Hoffeld Group offers 5 science-based sales training workshops, including The Science of Selling, The Rules of Sales Influence, and Selling With Stories.

Provided By: Josh Braun
Cost: $2,500
Length: 14 days
Certified: No

Hosted by cold outreach master Josh Braun, this online workshop is two weeks long and full of actionable tips on building cold email sequences and messages that actually get responses.

Provided By: Revenue Storm
Cost: Contact for pricing
Length: Half-day
Certified: No

This live online sales training workshop is focused on building better processes for virtual sales. Along with instruction, attendees will also be able to participate in interactive exercises and conversations.

Provided By: Winning by Design
Cost: $1,500
Length: 4 weeks
Certified: Yes

Specially designed for AEs in a SaaS environment, this 4-week sales training program teaches the core ingredients of good sales communication and late-stage sales techniques.

Provided By: Asher
Cost: $750
Length: 2 hours
Certified: No

Based on the research of sales and marketing systems, this seminar is built to help reps shorten their sales cycle, encourage prospects to get into a buying mindset, and use top selling skills to close more deals.

Cost: Contact for pricing
Length: 2 days
Certified: No

This 2-day sales training seminar is built to help sales teams transition to virtual sales during the current situation. Your team will learn how to become a trusted partner, book more meetings, and successfully deliver a virtual presentation.

Provided By: Brooks Group
Cost: $1,990
Length: 6 2-hour sessions
Certified: No

Using six simple steps that are part of the IMPACT Selling process, this seminar will help reps learn how to be consultants rather than just sellers, and communicate value to prospects.

Blogs with sales coaching resources (10)

Building your skills isn’t once and done: it’s something you need to do consistently over time.

That’s why you should be following these top sales blogs to get continuous training and stay updated on current trends.

40

Close

Best Sales Training Resource on the Blog: The ultimate sales pitch guide for high-performing reps
# of sales training blog posts: 1000+

The Close blog is the best resource for SaaS and startup sales professionals looking to up their skills and increase revenue. From specific advice for startup leaders trying to sell their product to deep dives into pipeline management, lead generation, and cold emails, you’ll have everything you need to increase your sales skills and productivity.

Plus, throughout the blog you’ll find templates, checklists, swipe files, quizzes, scripts, and more to add even more value to your sales process.

Pro tip: Want the best free online sales training articles delivered right to your inbox every week? Sign up for our weekly sales newsletter where we curate the best sales content from around the web, just for you.

# of sales training blog posts: 2000+

More than just another sales blog, Sales Hacker is an online community for sales professionals to learn, interact, and develop their skills. With new posts every few days, you’ll learn everything from aligning marketing and sales and developing a B2B GTM team, to calculating lead score and building better buyer personas.

With contributions from sales professionals at different companies around the world, the Sales Hacker blog is one you definitely can’t miss.

# of sales training blog posts: 500+

Specially built for startup leaders, Aaron Ross and his team post regularly on the Predictable Revenue blog, helping startup and SaaS sales teams build the right skills and develop strategies that enable a steady stream of revenue.

43

Gong.io

# of sales training blog posts: 200+

Gong is a sales call analytics platform, and their blog posts are largely based on the data discovered from analyzing millions of recorded sales conversations. That means their posts are action-packed with real sales data and practical steps to get better results.

# of sales training blog posts: 1500+

This website has plenty of information of all sorts for startup leaders and entrepreneurs, but their sales blog is especially interesting. With many contributors from all sorts of sales backgrounds and organizations, these articles include an interesting flair and are always on-point for current trends and sales topics.

Best Sales Training Resource on the Blog: 6 Resources to Sharpen Virtual Selling Skills
# of sales training blog posts: 1500+

LinkedIn is an essential tool for sales professionals to connect with and engage their prospects. So, it makes sense that this monolith professional network has a high-quality sales blog. You’ll read articles from the LinkedIn team, as well as contributing sales pros, about how to improve your social selling skills, as well as other essential sales methods and strategies.

Best Sales Training Resource on the Blog: Stop Selling and Start Telling: The Power of Prescription
# of sales training blog posts: 80+

The Cerebral Selling model, built by tech entrepreneur David Priemer, is based on science and empathy. This company’s blog focuses on the science behind why certain sales tactics work better than others, and how to really get into the head of your prospects.

Best Sales Training Resource on the Blog: 34 Lessons We’ve Learned About Building Consensus
# of sales training blog posts: 4000+

Sales expert, author, and trainer Anthony Iannarino creates extremely relatable content on The Sales Blog. His expertise shines through in these easy-to-digest posts, perfect for busy sales pros who want to dig quickly into the meat of a subject without wasting time.

There’s a new post on this blog almost every day, each with a ‘Gist’ section that gives you the main ideas of the article in three bullet points.

Best Sales Training Resource on the Blog: 7 Things The Best Sales Reps Get Right
# of sales training blog posts: 100+

This huge community of worldwide SaaS produces tons of valuable content for SaaS companies. While a lot of the blog’s content is geared towards leadership and entrepreneurs, there is plenty of actionable content for SaaS sales teams.

Best Sales Training Resource on the Blog: 7 Ways to Build Rapport in Sales and Connect With People
# of sales training blog posts: 2500+

RAIN Group is a sales training company with plenty of resources (both free and paid) for sales professionals to learn and adapt to shifts in the industry. Their blog takes you through the steps to master specific sales methodologies such as consultative selling, insight selling, and virtual selling, as well as tips for extreme sales productivity.

Podcasts about sales training & enablement (11)

Looking for free sales training resources you can listen to on the go? These sales podcasts are your best bet to take advantage of virtual sales training from today’s top sales leaders.

Provided By: Steli Efti, Close CRM
# of Episodes: 183

From Close CEO, Steli Efti, comes THE podcast to accelerate your revenue and throw some fuel on the fire of your sales process. Steli and the team talk about how to overcome sales objections, win over prospects, and close more deals.

Provided By: Sandler Training
# of Episodes: 59

From the experts at Sandler Training comes the sales podcast based on real research and data. The hosts discuss trending sales topics with sales leaders and professionals from various industries. This podcast is built to help salespeople learn Sandler strategies and methodology and put that into practice in their own process.

Provided By: Mario Martinez, Vengreso
# of Episodes: 179

From the company that's helping sales teams make the digital transformation comes a podcast all about today's best tips and ideas for modern salespeople.

Provided By: Josh Braun
# of Episodes: 106

Expert sales trainer Josh Braun uses this podcast to get inside the minds of top sales professionals. Hear what’s working directly from those in the sales trenches, and get insights into trends and the bigger picture of sales from leaders in the field like Kyle Coleman, Kendra Warlow, Armand Farrokh, Sarah Hicks, Chris Walker, and more.

Provided By: John Barrows
# of Episodes: 202

Every week, top sales trainer John Barrows sits down with sales reps, AEs, sales managers, and CEOs to talk about the essentials of sales and what every sales pro should know.

Provided By: Sam Jacobs, Sales Hacker
# of Episodes: 165

That’s right—the Sales Hacker community also has a podcast. Listen to top sales professionals as they discuss all the essentials of sales.

Provided By: Nick Cegelski and Arman Farrokh
# of Episodes: 55

From two guys who make really bad jokes but sell pretty well (their words, not ours) comes a podcast that is extremely down-to-earth and made for SDRs and AEs who are looking to excel in their careers.

Provided By: Donald Kelly
# of Episodes: 1,448

Yes, you read that right—this sales training podcast has over 1,400 episodes (and counting)! Made especially for in-the-trenches sales reps, this podcast is all about honing your skills, increasing your value, and ultimately earning more as a sales professional. Donald’s peer-to-peer way of talking makes this podcast entertaining as well as actionable.

Provided By: Max Altschuler and Mark Kosoglow, Outreach
# of Episodes: 282

If you want to learn everything there is to know about engaging with your customers, this is the podcast for you. Featuring real-life stories from the daily workings of revenue leaders, you’ll pick up lots of nuggets to help you get the most out of every interaction you have with your prospects and customers.

Provided By: Scott Ingram
# of Episodes: 100

New episodes of this short (but action-packed) podcast series are released every single day at 4:30 pm CT, meaning you’ll always have something quick to listen to on the commute home. This podcast offers bite-sized sales training with actionable tips that you can listen to and digest in less than 10 minutes.

Provided By: Jeb Blount
# of Episodes: 100

Bestselling author and sales expert Jeb Blount interviews various sales professionals to get their take on how to make sales work smoother and build better relationships with customers and prospects.

Get the most out of these sales training resources

We’ve given you the keys—it’s up to you to unlock the door to greater sales success.

Before jumping into every one of the items on this list, it’s important to make a plan. Choose a few resources from this list, and determine how you’re going to use them. Make learning part of your daily or weekly schedule. And make sure to take the time to focus on whichever resources you choose (rather than trying to multitask with them).

When you choose the right sales training courses and resources and put them to good use in your own sales process, you’ll be on the right track to becoming a truly great salesperson.

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