Creating a sales pitch that flows well, sounds good, and convinces people to buy is so easy, you could probably do it in your sleep (said no one, ever).

As a sales rep, you’re constantly pitching your company, your product, and sometimes even yourself. But knowledge about what you’re selling isn’t the only thing you need to build a perfect sales pitch.

A good sales pitch talks about the product. The best sales pitch talks about the person using that product.

In this guide, you’re going to learn the ins and outs of writing a pitch that gets to the heart of the issue and motivates your prospects to action. These timeless methods will not only help you sell more during good times, but will also help you keep selling even during difficult times like the ones we’re facing now.

Here’s what you can look forward to:

1     How to make a sales pitch that sells: Start strong, close well

Learn how to write a sales pitch that actually sells through research and collaboration with your team, as well as how to start and end your pitch successfully.

2     7 sales pitch ideas & techniques to get you out of a rut

If your pitch is feeling a bit stale, this chapter will help you learn how to spice it up by asking better questions, preempting objections, and avoiding top mistakes most salespeople make with their pitch.

3     How to do cold calls: 9 sales pitch examples over the phone

Wondering what a sales pitch looks like in the real world? Check out live examples of cold calls, and learn our 5-step method to start your sales pitch right.

4     How to create a phone sales pitch script [Free template]

In this chapter, we’re giving away the sales pitch script template that won us 7 paying customers in 14 days!

5     Writing a sales pitch email: subject lines, email examples + 5 steps to close

Level-up your sales pitch emails by learning from 9 real-world examples (and 8 creative subject line ideas).

6     How to build the best sales pitch deck ever in 6 simple steps

Ready to build the best pitch deck? This chapter will teach you how to develop a narrative, choose your most powerful proof, and make it visually relevant to your prospect (with real-world examples of sales decks that kill).

7     14 undeniably good sales pitch examples proven to close deals fast

Watch the top sales experts in action as they pitch their products to the world. You’ll see how Mark Cuban sold tickets to a team everyone hated, how a Shark Tank pitch pulled at the heartstrings of the investors, and how a top review site pitches their benefits in under 20 seconds.

8     9 top sales pitch templates + 5 steps to create your own

A sales pitch template is your baseline for a better sales conversation: Swipe these 9 pro templates or learn how to build your own based on your customers’ journey and your unique goals.


If you want to start with the basics, we’ll cover what you need to know:

  • What is a sales pitch?
  • What are the components of a good sales pitch?
  • Why you need to draft a sales pitch

What is a sales pitch?

A sales pitch is your attempt to persuade a prospect to buy your product. It’s more than just a quick message about what you’re offering: it’s an engaged conversation that uses questions, personalized phrases, and irrefutable proof to convince the prospect that your product is the best choice for them.

Think of a sales pitch as your brand message, mission, and best testimonial — all condensed into just a few sentences. Pitches can be longer, spanning the length of a discovery call with your prospect, or they can be as short as 30 seconds, like an elevator sales pitch.

The point of your sales pitch is not to explain every aspect of your product. The point is to appeal to your audience and grab their attention to the extent where they’re willing to take the next step towards a sale, whatever that may be.

But, what should a great sales pitch include?.

What are the components of a good sales pitch?

A basic sales pitch follows a specific structure that leads from the moment you hook the listener to the moment when they’re agreeing to the next steps.

Here’s what a good sales pitch structure looks like:

  • Question: Starting with a question allows you to understand the prospect’s needs better while engaging them in the pitch.
  • Hook: This is a single sentence that uses what you’ve learned about the prospect to grab their attention for your pitch.
  • Problem: An effective sales pitch sympathizes with the problems your prospect is facing.
  • Solution: After mentioning the problem, paint a picture of the solution.
  • Offering: At this point, introduce the hero of the story: your product!
  • Personalized benefits: Instead of spouting features, make your value proposition extremely personalized to this prospect’s specific needs.
  • Proof: To truly persuade the prospect, offer proof that your product can solve the problems they have. The most common way to do this is with testimonials or case studies from your successful customers.
  • Next steps: The last step in your pitch is discussing and planning the next steps in the sales process.

While this is a very basic overview of what a good sales pitch should look like, there is so much more involved in building a pitch that works.

This guide takes a deep-dive into the topic of sales pitches. You’ll start with the basics, learning how to make a sales pitch. Then, we’ll see real examples of different types of pitches and the ideas you can take from them, as well as how to use a pitch in various sales situations.

But first, do you really need to create a written sales pitch?

Why you need to draft a sales pitch

Let’s be real: this probably isn’t your first rodeo.

So, if you already know how to pitch and sell to prospects, why is it so important for you to draft a sales pitch? What makes a written pitch work for you and your sales team?

Consider these 5 ways a sales pitch helps you close deals:

  • Give your sales calls structure: While you may know what you want to say on a sales call, it’s far too easy for the conversation to be diverted. Having a drafted pitch keeps your conversations on track by giving you a clear structure to follow.
  • Decrease stress: Sales is a stressful career path, so anything that works to decrease stress is helpful. Drafting a pitch for yourself or your team allows you to see what you want to say before (and during) a call. This in turn allows you to focus more on listening to the prospect than on what you’re going to say next.
  • Improve performance for low performers: When the whole sales team works together to build a sales pitch, low performers gain expertise from the methods and phrases used by high-performing salespeople on the team. This helps low performers to improve their own pitch and close more deals.
  • Keep messaging in line: When your sales pitch is built alongside product and marketing teams, the company-wide messaging follows the same thread, which builds confidence in your audience.
  • Personalize your pitch to each prospect: By creating multiple versions of your sales pitch, you can personalize the main points, value proposition, and social proof to the needs and personality of the prospect.

Ready to create your perfect sales pitch?

By the end of this guide, you’ll have a clearer understanding of what your sales pitch should include, how to draft it, and how to use it.

More than that, we’ve gathered the best live examples of pitches that really work. These are the cream of the crop, and you can gather lots of clever ideas for your own pitch.

As a sales rep, you’re on a journey towards becoming a better performer in your job. By improving how you pitch your product, you’ll be one step closer to reaching your full potential.

Ready to get started? Click the button to jump to Chapter 1: How to make a sales pitch that sells: Start strong, close well



Start reading Chapter 1 of the Ultimate Sales Pitch Guide

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