Today, Chloe — the AI voice sales teammate built directly into Close — is available to all U.S. customers.
For more than thirteen years, Close has worked with founders, business owners, and sales teams focused on growth. The challenges varied. Some needed more leads. Some needed better conversion. Some needed a more repeatable sales process.
But one challenge came up repeatedly.
Teams always wanted to take more action than time allowed.
Respond faster.
Follow up more consistently.
Re-engage old opportunities.
Work more leads.
But growing businesses are constantly balancing priorities with limited time and limited headcount.
For years, the solution was straightforward: hire more people.
Close believes AI creates another option.
Chloe can call leads, qualify prospects, answer questions, book meetings, follow up automatically, enrich customer records, update CRM data, and help teams work inside Close through Chloe Chat.
The launch follows several months of beta testing with 238 businesses.
During the beta, Chloe made 780,915 calls, reached 104,251 real prospects and customers, and completed more than 6,424 hours of conversations—the equivalent of 268 days of nonstop calling.
Customers used Chloe to qualify inbound leads, re-engage old opportunities, recover missed calls, answer questions, and schedule meetings automatically.
"In our first week with Chloe, we booked 30 meetings and increased total meetings booked by more than 50%," said Ben Pace, Founder of ClientMatchmaking.com.
"It felt like we suddenly had more coverage without hiring another person."
For some customers, Chloe changed how they thought about their sales technology stack entirely.
"I was probably going to end up building my own CRM," said Sean Smith, Co-Founder of Freedom10.
"As soon as Close introduced Chloe, I knew I was going to stick with it. It wasn't some generic AI feature. You could tell the team had put real thought into the experience and how it fit naturally into the workflow."
While many customers first experience Chloe through her voice capabilities, Close views Chloe as a broader AI teammate embedded throughout the CRM.
Through Chloe Chat, users can ask questions, summarize activity, find information, and interact with customer data using natural language.
"The biggest opportunity with AI isn't replacing salespeople," said Steli Efti, Founder and CEO of Close.
"It's giving small businesses leverage they couldn't afford before."
"For most of the last twenty years, if you wanted faster lead response, more follow-up, or more sales activity, you hired more people. AI changes that equation. Small businesses can now operate with a level of speed and consistency that previously required much larger teams."
Built for Small Businesses
Founded in 2013, Close has spent more than thirteen years building CRM software specifically for small and scaling businesses.
Today, more than 11,500 businesses use Close to manage customer relationships, communicate with prospects, and run their sales process.
While many CRM platforms evolved toward enterprise complexity, implementation projects, and administrative overhead, Close focused on helping sales teams get up and running quickly with built-in calling, email, SMS, automation, and reporting.
That foundation made Chloe possible.
"We didn't build Chloe because businesses needed another AI tool," said Efti.
"We built Chloe because we kept hearing the same challenge from customers. There were more opportunities they wanted to pursue than they had time to work. We think AI gives small businesses a new way to close that gap."
From Systems of Record to Systems of Action
For decades, CRM software primarily served as a system of record—a place where information was stored after work was completed.
Close believes AI creates an opportunity for CRM software to become more proactive.
"Most CRMs store information about your sales process," said Efti.
"We think CRM should help you run it."
Today, Chloe can engage leads through voice, help users through Chloe Chat, conduct qualification conversations, schedule meetings, enrich customer data, and update CRM records automatically.
Future Chloe capabilities will expand into account research, workflow execution, CRM administration, and additional sales activities that traditionally require manual work.
"Small businesses don't need more dashboards," said Efti.
"They need more leverage."
Try Chloe Now
Chloe is available today for Close customers in the United States, with additional capabilities, languages, and markets coming soon.
Start a free trial today and your first Chloe agent could be calling your leads within minutes.
