Today, Chloe is available to all U.S. Close customers.
Chloe is an AI sales agent built directly into Close. She can call leads, qualify prospects, answer questions, book meetings, follow up automatically, enrich customer records, update CRM data, and help teams work inside Close through Chloe Chat.
For more than a decade, we've worked with founders, business owners, and sales teams focused on growth. The challenges varied. Some needed more leads. Some needed better conversion. Some needed a more repeatable sales process.
But one challenge came up again and again.
Teams always wanted to take more action than time allowed.
Respond faster.
Follow up more consistently.
Re-engage old opportunities.
Work more leads.
Growing businesses are constantly balancing opportunities against limited time and limited headcount.
For years, the answer was straightforward: hire more people.
We believe AI creates another option.
What Is Chloe?
Chloe is an AI sales agent that works directly inside Close CRM.
Unlike standalone AI SDR tools that sync information between systems, Chloe already has access to
customer history, previous conversations, deal context, workflows, and CRM data before every interaction.
That means she can do more than place calls.
Teams use Chloe to:
- Qualify inbound leads
- Call prospects automatically
- Re-engage old opportunities
- Recover missed calls
- Book meetings
- Research and enrich accounts
- Update CRM records automatically
- Work with customer data through Chloe Chat
Because Chloe is built directly into Close, there's no separate platform to manage and no complicated implementation process.
Built on Real Customer Usage
The launch follows several months of beta testing with 306 businesses.
During beta, Chloe made 818,787 calls, reached 111,915 prospects and customers, and completed more than 6,424 hours of conversations — the equivalent of 268 days of nonstop calling.
Customers used Chloe to qualify inbound leads, re-engage old opportunities, recover missed calls, answer questions, and schedule meetings automatically.
"In our first week with Chloe, we booked 30 meetings and increased total meetings booked by more than 50%." — Ben Pace, Founder, ClientMatchmaking.com
For some customers, Chloe changed how they thought about their sales technology stack entirely.
"I was probably going to build my own CRM. Then I saw Chloe. It's such a high-quality addition that I decided to stick with Close." — Sean Smith, Co-Founder, Freedom10
More Than a Calling Tool
While many customers first experience Chloe through voice, we view Chloe as a broader AI teammate embedded throughout the CRM.
Today, customers use Chloe for voice conversations, account research, lead enrichment, CRM updates, and conversational assistance across the platform.
Through Chloe Chat, users can ask questions, summarize activity, find information, and work with customer data using natural language.
We're just getting started. Future Chloe capabilities will expand into multilingual support, email and SMS conversations, workflow execution, CRM administration, and additional sales activities that traditionally require manual work.
"The biggest opportunity with AI isn't replacing salespeople. It's giving small businesses leverage they couldn't afford before. For most of the last twenty years, if you wanted faster lead response, more follow-up, or more sales activity, you hired more people. AI changes that. Small businesses can now operate with a level of speed and consistency that previously required much larger teams." — Steli Efti, Founder and CEO of Close
Built for Small Businesses
Founded in 2013, Close has focused on helping small and scaling businesses sell more effectively.
Today, more than 11,500 businesses use Close to manage customer relationships, communicate with prospects, and run their sales process.
While many CRM platforms evolved toward enterprise complexity, implementation projects, and administrative overhead, Close stayed focused on helping teams move quickly with built-in calling, email, SMS, automation, and reporting.
That foundation made Chloe possible.
"We didn't build Chloe because businesses needed another AI tool. We built Chloe because we kept hearing the same challenge from customers. There were more opportunities they wanted to pursue than they had time to work. We think AI gives small businesses a new way to close that gap." — Steli Efti
From Systems of Record to Systems of Action
For decades, CRM software primarily served as a system of record — a place where information was stored after work was completed.
We think AI creates an opportunity for CRM software to become more proactive.
Most CRMs store information about your sales process. We think CRM should help you run it.
For decades, CRM software recorded sales activity after it happened. We believe the next generation of CRM will help create it.
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