Close vs ActiveCampaign

The main difference#

We built Close for sales conversations. Call, text, and email from the lead's record, and calls are logged automatically alongside the rest of the history. Close is priced per user.

ActiveCampaign is designed for marketing automation across a contact list. It uses behavior and CRM data to trigger campaigns with branching paths and segmentation. Pricing depends partly on contact count, and deal pipelines require a separate paid add-on.

You can assemble a sales setup from ActiveCampaign, its pipeline add-on, and a calling app. A small sales team shouldn’t have to.

Close and ActiveCampaign side by side#

The table below shows which features are included, which require an add-on, and how each product's pricing changes as your team or list grows.

Confirm plan eligibility, add-on pricing, and how each provider works.

After a call goes unanswered#

You call a prospect, but they don't pick up. You want to leave a voicemail and follow up with a text.

In Close

Call from your browser, leave a pre-recorded voicemail, and text from the lead's record. Close saves the call and its recording, transcript, and summary alongside your other conversations.

In ActiveCampaign

You call through a connected app such as Aircall. Its integration logs call details, notes, tags, and recordings on the contact's timeline and can trigger automations from call information. Texting in ActiveCampaign requires an SMS add-on, though a connected calling provider may offer its own texting too.

Try it yourself: In each trial, call your own phone, let it ring out, leave a voicemail, and send a text. Then see how easily you can find the call, recording, and text.

Following up across calls, texts, and email#

Set up the follow-up

Close workflows are available on Growth and Scale. A workflow can combine email, text, and call steps; those plans also include a power dialer.

ActiveCampaign includes branching marketing automation on every plan. Its sales automation starts on Plus, while automated one-to-one sales email requires a separate Sales Engagement add-on.

See what's happened

Close reports on calls, emails, texts, the opportunity funnel, and workflow performance. ActiveCampaign offers campaign dashboards and sales reports, so make sure its reports cover the calls as well as the emails your team reviews.

What does the full setup cost?#

Close is priced per user. ActiveCampaign prices accounts by contact count, with a limited number of users included on each plan. Prices rise as your contact list grows.

98% of Close users say it saves them at least three hours a week of admin and manual work, which is more than 150 hours a year per seller.

List prices are a starting point. What you pay depends on your billing term, team size, calling, texting, and AI usage beyond included credits, add-ons, onboarding fees, and the terms you agree with each vendor. Prices and plans change, so confirm current pricing before you buy.

Buying for five or more sellers? Talk to our sales team about team pricing and onboarding.

If your team calls from a phone or already has a calling app, use that cost to compare the sales tools and marketing features you need.

Try Close before you switch#

Start a free 14-day trial and work a few leads through calling and follow-up. The trial includes calling and enrichment credits. Keep ActiveCampaign available while you decide.

Import2 supports ActiveCampaign as a source, and our team moves simple data for free once we confirm scope and timing. Review a sample first to verify deal and pipeline mapping, then rebuild the follow-up you need in Close.

Before moving, review a sample import of your contacts, companies, deals, custom fields, and the history you need. Export reports you want to keep and note sales follow-up to rebuild. Decide where marketing campaigns, segments, forms, and landing pages will live, and finish number transfers before canceling. See the Switching from ActiveCampaign guide for details.

Frequently asked questions#