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Every hiring begins with a killer job description. Think about it: Before interviewing someone, you must lure them in with a thoughtful and engaging job description that sparks their interest and gives you a second glance.
That means most people don’t even read the whole ad; they often skip the bottom third of the description altogether.
So, how do you capture the attention of your ideal candidate? How do you write a job description that attracts the right people?
Writing compelling job descriptions is an art, and if you’re squirming at the thought of creating one from scratch, fear not—we’ve got your back!
In this post, we share three inside sales job descriptions you can steal and personalize for your business to attract the right sales talent!
(Note: These templates are designed for inside sales positions at various stages of SaaS startups but can easily be adapted for positions at any company or industry.)
Let’s get going.
Inside Sales Job Description Template: Junior Inside Sales Professional
Working in sales at an early-stage startup is exciting and nerve-wracking—it’s all about the hustle and getting your hands dirty.
Some might argue that sales is the most straightforward job at this stage, but I disagree. Yes, most of the sales are still driven by the founder, but that doesn’t mean there’s nothing for an inside sales rep to do.
At this stage, you’re looking for candidates who are driven, passionate, dependable, and hands-on with technology.
Here’s a job description for inspiration:
Company Name is an early-stage Software as a Service (SaaS) company with 10 employees covering all the roles you would expect to find in a software business, including sales, marketing, customer success, product and development, analysis, finance, etc.
We are growing rapidly and signing new customers ranging from medium-sized businesses to enterprise clients, and we are looking for an ambitious inside sales professional.
Company Name is a people-first business. Our number one goal is to create an environment that we all want to come to each day to do valuable and meaningful work.
We are seeking a highly intelligent, consultative Inside Sales professional who understands the art of listening to and solving customers’ problems. The role is to introduce businesses to a insert product value.
Your role is to seek out and speak to leads, carefully understand their needs, qualify opportunities, qualify out when necessary, then proceed to proposals with those who are an excellent fit.
If the following describes you, we'd love to chat:
You are a super smart, energetic Customer Service Consultant looking for a career move where you can put down roots and love coming to work again.
You have experience working in a customer-focused role and have expert customer service skills.
Your friends would describe you as a positive person.
You are self-motivated and love nothing more than a meaty challenge you can sink your teeth into.
You are looking for a workplace you can call home, where you can be part of a family as well as a team.
Skills & Qualifications:
Proven past success in sales
Ability to manage complex sales cycles
Confidence selling in both 1:1 and 1:many situations
Ability to identify challenges that clients & prospects are facing
Ability to communicate with Fortune 100 decision makers (typically SVP level+)
Excellent communication, interpersonal and negotiation skills
Entrepreneurial drive—you thrive being part of a small team, rapidly iterating on your approach to unlocking opportunities, and getting your hands dirty to sell
Competitive nature and a will to succeed in a target-driven environment
Things dramatically change when startups move to the growth stage. You’ve got the product right, and you’ve started to bring in revenue!
This also means you’ve got paying customers you can upsell while continuing to approach new prospects.
With the expanded workload and a larger team of reps, it’s time to hire an inside sales leader. This person should have experience managing a team of sales reps and will be responsible for overseeing the growth of your team.
Here’s a template you can use:
We are seeking an experienced sales professional to play a key part in our growth. Insert blurb about the company and its vision
Meaningful work you’ll contribute:
Conduct inside sales activities, including prospecting and developing opportunities, closing sales and taking orders
Prepare activity and forecast reports
Update and maintain the sales database
Assist sales management in conveying customer needs to product managers and technical support staff
Expand industry knowledge and the way we sell as a company
Mentor Sales Associates
Conduct weekly 1:1’s, opportunity inspection reviews and career development sessions for the team
Assist in the development of sales training materials
Help create and improve email templates and sequences
Work closely with Sales Operations to recommend process improvements
Set a vision and clear expectations for the team
You are…
The customer champion. You believe in serving customers by managing their expectations and delivering what you promise.
An entrepreneur at heart. You enjoy the challenge of expanding new territory and executing a land-and-expand strategy.
Passionate about sales and technology.
A team player. You understand that sales is a challenge best tackled as a team. You effectively partner with your sales counterparts, utilizing their expertise.
A skilled negotiator with a knack for identifying the solutions that best address customers’ needs and articulating the value.
Gutsy and self-directed. You are skilled at autonomously driving projects in a startup environment. You roll up your sleeves and drive execution and results.
Skills & Qualifications:
4+ years of experience related to inside sales
Proven track record of quota and goal achievement
Ability to provide a high degree of major account management and control
Strong interpersonal, written and verbal communication skills
Ability to excel in a team-oriented atmosphere
Domain-specific knowledge
Expertise using product category
Inside Sales Job Description Template: Director of Inside Sales
The needs and demands of the sales team at a unicorn startup are way different than the ones listed above. That’s because the business volume is higher, and so is the customer volume.
At this stage, you need a seasoned sales professional to be your inside sales director—someone with years of experience handling senior and junior teams, executing ideas, and growing a business upstream.
Here’s a job description that you can use:
Company Name is seeking a Director of Inside Sales to join our team. This role will report to the VP of Sales and the CEO and will be responsible for building, mentoring, and leading a high-performing inside sales team to generate new and expansion revenue. Current customers include client name(s) and many more.
The ideal candidate will be an entrepreneurial-minded, process-driven leader who can energize the sales team and accelerate growth.
Your responsibilities:
Providing strategic guidance while focusing on quantitative results
Hiring and training a high-performing sales team
Ensuring quotas are consistently achieved by directing the sales process and experimenting with strategies to improve close ratios
Providing tools and benchmarks by which the sales team can measure and improve their performance
Generating more opportunities for our pipeline and improving our growth rate
Keeping company leadership apprised of market activity and trends, including new technology that could empower the sales team
Managing high-profile accounts and closing key opportunities
Growing new team members and ensuring a high level of acumen for new products by training at all levels
You should consider applying if you:
Know how to build a world-class sales team that is entrepreneurial and data-driven
Have experience recruiting and hiring sales leaders who can deliver
Embrace the concept of high-velocity sales
Have helped a SaaS company grow to more than $100M ARR
What you’ll enjoy about joining our team:
We value our team members' well-being as much as we value their work. That’s why we offer your company’s benefits/perks
Time to Write Your Winning Job Description: Start Now and Stand Out!
Whether you’re seeking an inside sales rep, team leader, or director, the hiring process has never been more competitive.
Today, companies need to create job descriptions that showcase their vision and help applicants envision the company culture. The job descriptions that truly shine have a concise copy that focuses on the most important parts of the business and offers a glimpse of the company culture.
Be mindful of your words and keep them real—you only have 14 seconds to make an impression. We hope the templates we shared above will help you capture the ideal candidate.
Want more actionable advice, checklists, and templates for hiring sales reps? Get a free copy of The Sales Hiring Playbook!
Steli is a co-founder and CEO of Close. He is known as Silicon Valley’s most prominent sales hustler, a YC alum, and advisor to countless startups and entrepreneurs.
