9 GoHighLevel alternatives for 2026

Looking for something different from HighLevel? Start with the work you want to change. You may want a CRM for one sales team, a different dialing workflow, a free starting point, or marketing automation without agency client accounts.

These nine options fit different needs, including Close, our own sales CRM. Each profile covers why you might consider it and what to check before choosing a plan.

By the Close team · Last verified Oct 21, 2026 · How we made this list

On this page15 sections

What do you want to change?#

HighLevel is built around client sub-accounts and an account subscription with unlimited users. Calls, texts, email sends, and some AI and workflow use are metered separately.

A sales-focused CRM: Look at Close, Pipedrive, Zoho CRM, Freshsales, Nutshell, or monday CRM for different sales workflows.
Calling through a list: Compare Close's power dialer with the queue and tools you use today. HubSpot also lists dialing features on a higher plan.
A free start: HubSpot and Zoho CRM offer free plans with user limits.
Marketing automation: ActiveCampaign and Keap focus on marketing and small-business automation.
More predictable costs: Compare included allowances and usage charges. Close also charges for calls by usage, so estimate your team's volume.

If only the dialer or bill is the problem, test HighLevel's existing call queue and review usage by sub-account before deciding to switch.

Which alternative might fit your team?#

Use the shortlist to find candidates, then price the full setup. HighLevel charges per account, while several alternatives charge per user. ActiveCampaign and Keap have different account and contact pricing, so compare total costs at your real team size.

CloseSellers whose day is calls, texts and follow-up
HubSpotUp to two users starting on a free CRM
PipedriveSales teams that work deal by deal in a pipeline
Zoho CRMSmall teams wanting a free plan with workflow automation
FreshsalesLow-cost calling and sales sequences
NutshellSmall teams wanting live support and lead prospecting
monday CRMTeams customizing boards without a developer
ActiveCampaignMarketers automating email, SMS and WhatsApp
KeapSmall businesses wanting one all-in price

Compare entry plans, prices and calling in one table

CRM and who it fits	Entry plan and what it includes	Billed annuallyper user/month	Billed monthlyper user/month	Calling
CloseSellers whose day is calls, texts and follow-up	Solo (1 user only)Core CRM and calling for 1 user and 10,000 leads, plus AI agents; no workflows	$9	$19	Built in, billed by usage
HubSpotUp to two users starting on a free CRM	Starter (limited-time new-customer price)Up to 50 workflows with restricted triggers; 1 phone number	$7	$10	Minutes included on Professional
PipedriveSales teams that work deal by deal in a pipeline	LitePipelines and deal tracking; automations start on Growth	$14	$24	No built-in phone system
Zoho CRMSmall teams wanting a free plan with workflow automation	StandardBuilt-in calling, mass emails, multiple pipelines	$14	$20	Built in from Standard
FreshsalesLow-cost calling and sales sequences	GrowthChat, email and phone; basic workflows	$9	$11	One-click calling from Growth
NutshellSmall teams wanting live support and lead prospecting	FoundationUnlimited contacts and storage, email and calendar sync	$13	$19	Not listed; SMS via add-on
monday CRMTeams customizing boards without a developer	Basic (3-seat minimum)Leads, contacts and deals; 1,000 active contacts and deals	$12	$18	AI caller agent from Standard
ActiveCampaignMarketers automating email, SMS and WhatsApp	Starter (1,000 contacts, 1 user)Multi-step automation, 10,000 email sends a month, 1 user	$15per account	See vendor pricing	Not in listed features
KeapSmall businesses wanting one all-in price	Keap (one platform price)CRM, automation, email and text; implementation required	See vendor pricing	$299per account	500 texts, 100 minutes included

Pricing notes

List prices per user (or seat) per month for the lowest-priced paid plan, from each vendor's pricing page, checked Oct 21, 2026. Compare annual with annual and monthly with monthly. Free plans, taxes, add-ons and calling usage are not included.

List prices were checked October 21, 2026, before taxes, add-ons, and usage. HighLevel prices per account with unlimited users. Close Solo doesn't include workflows. Compare the plan, user count, contacts, and client accounts your setup needs.

What do automation plans cost?#

The table compares selected plans for 10 users. HighLevel Starter is priced per account, while many alternatives are per user and some use other pricing models. These plans automate different things, so compare the workflow, usage, add-ons, and implementation your team needs.

CRM	Plan	Per user, per month		10 users, per year
CRM	Plan	Billed annually	Billed monthly	Billed annually	Billed monthly
Close	Growthwith calling, texting, workflows, a power dialer, and monthly AI credits	$99	$109	$11,880	$13,080
HubSpot	Professionalwhere sequences and fully customizable workflows start	$90	$100annual commitment	$10,800	$12,000
Pipedrive	Growthwhere automations and sequences start	$39	$49	$4,680	$5,880
Zoho CRM	Standardfirst paid plan; Zoho lists workflow automation from its Free plan	$14	$20	$1,680	$2,400
Freshsales	Prowhere sales sequences start	$39	$47	$4,680	$5,640
Nutshell	Prowhere sales automation is listed	$42	$49	$5,040	$5,880
monday CRM	Standardwhere custom automations start	$17	$25	$2,040	$3,000
Keap	Keapautomation included in the one plan	See vendor pricing	$299	See vendor pricing	See vendor pricing

Pricing notes

Per user per month at list price × 10 users × 12, checked Oct 21, 2026. What each plan adds is how the vendor describes it. Annual billing saves a different share on each plan: Close 9%; Pipedrive 20%; Zoho CRM 30%; Freshsales 17%; Nutshell 14%; monday CRM 32%. Excludes taxes, add-ons, onboarding fees, minimum-seat rules and calling or AI usage. Not shown: ActiveCampaign (one plan, or no plan-level automation price we could match).

For reference, the vendor pages reviewed list HighLevel Starter at $970/account/year billed annually or $1,164 across 12 monthly payments, with unlimited users. Keap is listed at $299/account/month; its 10-user total wasn't confirmed, and implementation costs extra. ActiveCampaign isn't included because the listed plans don't include 10 users.

The per-user totals multiply monthly list prices by 10 users and 12 months. They exclude taxes, onboarding, add-ons, and usage. HighLevel meters calls, texts, email, and AI; Close also bills calling by usage.

1. Close: for teams that call, text, and email leads#

Close is our sales CRM. Calling, texting, and email live on the lead's record. Growth adds workflows and a power dialer; Scale adds a predictive dialer. 98% of Close users say it saves them at least three hours a week of admin and manual work.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Solo1 user only $9 $19
Essentialscalling, texting and email for a team $35 $49
Growthwith calling, texting, workflows, a power dialer, and monthly AI credits $99 $109
Calling: Calling is built in. Minutes are billed by usage and numbers monthly, starting at $1 per line.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Solo1 user only	$9	$19
Essentialscalling, texting and email for a team	$35	$49
Growthwith calling, texting, workflows, a power dialer, and monthly AI credits	$99	$109

Why consider it

A sales team can work calls and follow-up from the CRM. AI agents can call and qualify leads, using AI credits.

What to weigh

Close is priced per user, so the subscription can cost more than HighLevel as a team grows. Calls and additional AI usage cost extra; Close doesn't sell funnels, websites, or courses.

Close pricing

2. HubSpot: for a free start#

HubSpot offers a free CRM for up to two users, with broader sales, marketing, and service tools available.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Starterlimited-time new-customer price $7 $10
Professionalwhere sequences and fully customizable workflows start $90 $100paid monthly with an annual commitment
Enterpriseone-time onboarding fee; confirm price with HubSpot See vendor pricing See vendor pricing
HubSpot shows these as "starts at" prices; Starter appears next to a crossed-out $20, and Professional's monthly option reads "Commit annually." Professional also requires a one-time $1,500 onboarding fee.
Calling: HubSpot Starter is listed at $7/seat/month billed annually or $10 monthly as a limited-time new-customer offer. Professional is $90 annually or $100 monthly on an annual commitment, plus a one-time $1,500 onboarding fee. Enterprise has a $3,500 onboarding fee; confirm its price. Starter lists a HubSpot number and Professional lists 3,000 calling minutes. Confirm country and plan eligibility.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Starterlimited-time new-customer price	$7	$10
Professionalwhere sequences and fully customizable workflows start	$90	$100paid monthly with an annual commitment
Enterpriseone-time onboarding fee; confirm price with HubSpot	See vendor pricing	See vendor pricing

Why consider it

A small team can start free and see whether shared records fit its work.

What to weigh

Sequences start on Professional, which requires an annual commitment and onboarding fee.

HubSpot pricing

3. Pipedrive: for a visual deal pipeline#

Pipedrive centers its CRM on deals moving through customizable stages. Growth adds automations and sequences.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Lite $14 $24
Growthwhere automations and sequences start $39 $49
Premiumhigher plan $59 $79
Ultimatetop listed plan $79 $99
Calling: No phone system appeared in the plan features reviewed. Check calling-app integrations and their cost.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Lite	$14	$24
Growthwhere automations and sequences start	$39	$49
Premiumhigher plan	$59	$79
Ultimatetop listed plan	$79	$99

Why consider it

It may fit a sales team that wants a clear pipeline view and connected apps.

What to weigh

Calling requires a phone or separate app. Email marketing and other tools can cost extra.

Pipedrive pricing

4. Zoho CRM: for a low-cost start#

Zoho CRM offers a free edition for up to three users, with workflow automation. Standard adds built-in calling and email integrations.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Standard $14 $20
Professionalunlimited reports and customer journeys $23 $35
EnterpriseAccount Based Marketing $40 $50
Calling: Standard lists built-in calling; check number and call charges.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Standard	$14	$20
Professionalunlimited reports and customer journeys	$23	$35
EnterpriseAccount Based Marketing	$40	$50

Why consider it

A small team can test whether the free plan and paid upgrades cover its process.

What to weigh

More advanced reporting and other features require higher plans. Connected products may require paid licenses on both sides.

Zoho CRM pricing

5. Freshsales: for phone and sales sequences#

Freshsales Growth lists phone, email, chat, and basic workflows. Pro adds sales sequences across email, calls, and SMS.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Growth $9 $11
Prowhere sales sequences start $39 $47
Enterprisecustom modules and field-level permissions $59 $71
Calling: Growth lists phone; check calling credits and SMS-provider costs.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Growth	$9	$11
Prowhere sales sequences start	$39	$47
Enterprisecustom modules and field-level permissions	$59	$71

Why consider it

It may suit a team that wants calling from the CRM and a relatively low listed entry price.

What to weigh

Texting requires a connected SMS provider. The Freddy AI Agent is separately priced, and the documentation reviewed says the account is suspended if you don't continue after the trial.

Freshsales pricing

6. Nutshell: for small teams and live support#

Nutshell offers a sales CRM with free live support on every plan and a paid prospecting option.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Foundation $13 $19
Growthactivity reports, sales quotas, lead assignment rules $25 $32
Prowhere sales automation is listed $42 $49
Businesshigher plan $59 $67
Calling: Texting requires the paid Engagement add-on. Nutshell doesn't list a phone system in its plan features.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Foundation	$13	$19
Growthactivity reports, sales quotas, lead assignment rules	$25	$32
Prowhere sales automation is listed	$42	$49
Businesshigher plan	$59	$67

Why consider it

It may fit a small team that values help and wants prospecting within its CRM.

What to weigh

Sales automation starts on Pro. Two-way SMS and a unified inbox require the paid Engagement add-on; calling wasn't listed in the features checked.

Nutshell pricing

7. monday CRM: for customizable boards#

monday CRM lets teams shape boards, fields, views, and automations without a developer.

Price: Plan Billed annuallyper user/month Billed monthlyper user/month
Basic3-seat minimum $12 $18
Standardwhere custom automations start $17 $25
Promass emails and email sequences $28 $41
Ultimatecustom price See vendor pricing See vendor pricing
monday CRM plans start from 3 seats.
Calling: Plans start at three seats. Standard lists an AI outreach caller; check how your team's calling workflow works and what AI usage costs.

Plan	Billed annuallyper user/month	Billed monthlyper user/month
Basic3-seat minimum	$12	$18
Standardwhere custom automations start	$17	$25
Promass emails and email sequences	$28	$41
Ultimatecustom price	See vendor pricing	See vendor pricing

Why consider it

Try it if you want to organize work before and after a sale in one workspace.

What to weigh

Plans start at three seats. Basic limits active records and columns, and email sequences start on Pro.

monday CRM pricing

8. ActiveCampaign: for marketing automation#

ActiveCampaign offers multi-step marketing automation and lists SMS and WhatsApp messaging among its tools.

Price: Plan Billed annuallyper account/month Billed monthlyper account/month
Starter1,000 contacts, 1 user $15 See vendor pricing
Plus1 user, cross-channel marketing $49 See vendor pricing
Pro3 users $79 See vendor pricing
Enterprise5 users, single sign-on and HIPAA support $145 See vendor pricing
Calling: At 1,000 contacts, the pricing and product pages reviewed list Starter at $15/account/month billed annually for one user, Plus at $49 for one user, Pro at $79 for three users, and Enterprise at $145 for five users. It didn't find monthly prices. Calling wasn't listed in the features reviewed. Check your contact count, seats, add-ons, and current terms.

Plan	Billed annuallyper account/month	Billed monthlyper account/month
Starter1,000 contacts, 1 user	$15	See vendor pricing
Plus1 user, cross-channel marketing	$49	See vendor pricing
Pro3 users	$79	See vendor pricing
Enterprise5 users, single sign-on and HIPAA support	$145	See vendor pricing

Why consider it

It may fit a team whose main job is marketing automation rather than agency account management or calling.

What to weigh

Pricing varies with contact count and plans limit users. Calling wasn't listed on the pages checked; confirm billing and add-ons for your actual audience.

ActiveCampaign pricing

9. Keap: for small-business automation#

Keap combines CRM, automation, email, and texting in one platform price, with listed text and voice allowances.

Price: Plan Billed annuallyper account/month Billed monthlyper account/month
Keapone platform price See vendor pricing $299
Calling: Keap lists its plan at $299/account/month billed monthly, with no annual or per-user price on its pricing page. It includes 500 texts and 100 voice minutes; Keap lists overages at $0.015 per text and $0.01 per voice minute. Required implementation services cost extra.

Plan	Billed annuallyper account/month	Billed monthlyper account/month
Keapone platform price	See vendor pricing	$299

Why consider it

It may fit a small business that wants a single platform rather than choosing feature tiers.

What to weigh

Implementation services are required on top of the subscription. The documentation reviewed says automated text marketing and broadcasts work only in the US; confirm allowances and overage costs.

Keap pricing

When does it make sense to stay on HighLevel?#

HighLevel may already fit if you manage multiple clients, use its funnels or courses, or value an account subscription with unlimited users. Its messaging, calendars, industry templates, and inbound AI may also be central to your operation.

Before moving, compare the cost of changing your current setup with the time needed to rebuild and retrain the team.

How to choose#

Name the gap you need to solve.
Count the people and client accounts that need access.
Price the plan that supports your must-have workflows, including usage and add-ons.
List any websites, funnels, calendars, payments, and client processes that need a home.
Test the same sample contacts and follow-up in two candidates before setting a move date.

Frequently asked questions#

What can I use instead of HighLevel?

The nine products above suit different needs. If your team spends the day calling and texting, try that workflow in Close. If marketing automation or client accounts are central, test the specific workflows and account structure in each candidate.

Is there a cheaper alternative?

Some free and lower-priced entry plans may cost less for a small team. HighLevel's account pricing can be less expensive as users increase. Compare the plan, account and user limits, usage, and tools you'd need to replace.

Is HighLevel only for agencies?

No. The documentation reviewed says Starter also serves small businesses and solo marketers. Its plan structure is organized around client sub-accounts, so check whether those capabilities matter to your team.

How should I choose?

Try two options with the same sample leads. Work through a call list, send the follow-up, and check what happens next. Also list any funnels, client accounts, calendars, and payments that need a home.

Try a real day in Close

Import a sample of your leads, make a call, and send a follow-up from the lead’s record. The 14-day trial requires no credit card.

Try Close free Compare Close and HighLevel

How we put this list together

Close makes one of the CRMs on this list, and we list Close first because we publish this page. The other options are grouped by the reason you might consider them, not ranked.

We used vendor product and pricing pages checked Oct 21, 2026. We did not run hands-on trials of these products for this version. Plans and prices change, so confirm the details before buying.