Tom Sullivan

Tom Sullivan is a copywriter and content strategist, and a former salesperson, who specializes in CRM, sales email, and follow-up content for B2B teams — the part of sales he considers the hardest and most important.

How to Get More Coaching Clients With Cold Email

30 B2B Cold Calling Tips for Sales Success in 2026

How to Write a Business Proposal

15 Small Business Lead Generation Strategies to Fuel Your Growth

The Hidden Cost of Task Switching (And How to Beat It in Sales)

MEDDPICC Sales Methodology: An Actionable Guide to Smart Lead Qualification

How to Sell Anything: A No-BS Guide to Selling

12 LinkedIn Summary Examples We Love (and How To Shine in Yours)

The Elevator Pitch: How to Master Your Own (+ 7 Real Elevator Pitch Examples to Learn From)

MQL Vs. SQL: How to Tell the Difference and Convert More Leads

ChatGPT for Sales: How You Can Use It Today and What The Future Looks Like

Boolean Search on LinkedIn: The Sales Superpower You Need to Boost Your Outbound Pipeline