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60+ CRM Training Resources - Courses, Programs, Workshops, and Guides

If you’re part of a sales, marketing, or customer service team, you’ve surely experienced stress related to having to balance a large number of clients at once and trying to keep up strong relationships with them on behalf of your company. Luckily, customer relationship management (CRM) software exists and is able to help you lighten your workload, improve customer relations, boost your sales, and make your department more efficient overall through automating business processes.

In order to successfully implement one of these various CRM software into your business, your team will need proper training and guidance. There are a huge number of training courses, in-person workshops, videos, and other resources available, and we’ve rounded up over 60 of the best ones out there. Here’s an overview of all the resource types we’ll outline in this jam-packed resource list:

Let’s dive in to the first category with online CRM training courses that aren’t tied to one specific software.

General CRM online training courses

If you’re looking for ways to improve your customer relationship management strategies, or want your team to get some additional training in that respect, these online CRM training courses are for you. These courses provide general information, tips, and tactics that can be applied regardless of what CRM software your company chooses to use.

Provided By: Study.com
Cost: $0 (with Study.com’s free 30-day trial)
Why Salespeople Recommend It: It’s a great introduction to CRM strategy and planning

This online course teaches how CRM software can be used to improve customer service and boost sales. Build your company’s CRM strategy through building, managing, and improving relationships with new and existing customers or clients.

Cost: $50
Why Salespeople Recommend It: Learn to improve brand-customer bond and loyalty through CRM

This course from IIMB helps salespeople pivot their focus from short-term to long-term goals concerning customer relations. Covering topics such as customer retention and customer value management, students will learn to build stronger relationships with customers to gain loyalty, and the benefits and practical applications of using CRM software to achieve those goals.

Provided By: DePaul University
Cost: $1,295
Why Salespeople Recommend It: Learn how to leverage CRM software and strategies

Learn the foundational CRM concepts and strategies, and how to improve your company’s customer experience. This will build customer loyalty and satisfaction, and in turn help you bring in more revenue. You’ll receive a certification upon completion of this online course.

Cost: $574
Why Salespeople Recommend It: Gives a clear understanding of why CRM should be a priority and how to do so.

Gain an understanding of the strategies, organization, and work that goes into CRM and how to implement those practices into your business. Learn the importance of making customer relationships a priority for your company’s success and profitability.

Provided By: Centennial College
Why Salespeople Recommend It: Teaches customer-centric business practices

Covers important CRM concepts, processes, and how CRM software is used to improve what a business knows about their clients and thus improve how the business interacts with them. Learn how to align your communication around customer behaviour, so that your customers will feel like the communication is more personalized to them.

Online CRM software-specific training courses

If your company is already set on a specific CRM and you’re looking to learn how to use it, or if you’re a manager wanting to get your team trained to use software like Salesforce or Dynamics 365, these online training courses will suit your needs. Each of these courses is tied to a specific CRM software, rather than just general tips that can apply to any CRM.

Provided By: LinkedIn Learning
Cost: $44.99
Why Salespeople Recommend It: Introduces Dynamics 365 in an approachable way and covers all the basics you need to know to use it.

Learn the basics of using Microsoft’s CRM software, Dynamics 365. This course instructor, Gini von Courter, will guide you through the interface, processes, reports, and more so you can go from beginner to expert with Dynamics.

Provided By: LinkedIn Learning
Cost: $44.99
Why Salespeople Recommend It: Teaches how to gather and use customer information for sales.

This online course explains in-depth how to use the Dynamics 365 CRM software to the advantage of your business.You’ll learn how to use Dynamics to keep track of customer information, interactions, transactions, and leads to improve and enhance your sales strategy.

Provided By: The CRM Team
Why Salespeople Recommend It: These Dynamics training courses and certifications will enable you to amp up your CRM strategy.

The CRM Team is partnered with Microsoft to provide official, certified Dynamics 365 training in Africa and the Middle East. They offer five online Dynamics certification courses so you can learn to use Dynamics for customer service, marketing, sales, customer engagement, and field service. You’ll receive a certificate upon completing each of their courses.

Provided By: Udemy
Cost: $99.99
Why Salespeople Recommend It: Covers all fundamental aspects of Salesforce; great for beginners.

If Salesforce is completely new to you, this beginners' course is a great place to start. Get familiarized with the fundamentals of Salesforce including development, coding, administration, and reporting.

Provided By: Udemy
Cost: $79.99
Why Salespeople Recommend It: Get all the information you need to become a Salesforce administrator

This in-depth course will provide you with an understanding of Salesforce admin features, tools, and more. You will receive a Udemy certificate for completing this course, and it will prepare you for an accredited Salesforce administration certification exam.

Provided By: LinkedIn Learning
Cost: $39.99
Why Salespeople Recommend It: Awesome quick tips to improve your Salesforce strategy for novice to advanced Salesforce users.

This course provides practical tips and tricks to improve your Salesforce strategies and help you leverage the software to meet your needs. It’s a great way for those that have some experience with Salesforce.

Provided By: IntelliPaat
Cost: $299
Why Salespeople Recommend It: Helps you go from beginner to advanced with SAP CRM.

This course covers the fundamentals of using SAP CRM and will prepare you for an official SAP CRM certification. You’ll learn all the SAP terminology, concepts, and features.

Provided By: Matrix College
Why Salespeople Recommend It: Boost your resume by learning SAP CRM and building on your domain knowledge.

If you’re a novice customer service or sales employee and have a bit of knowledge about the field, this course is perfect for amping up your strategies. You’ll be taught how to use the SAP CRM software, build on your existing knowledge of customer service and customer relationships, and improve your resume.

Provided By: Veeva
Why Salespeople Recommend It: The best source for training on Veeva’s CRM

Veeva provides a variety of online CRM training courses for all aspects of CRM software, from beginner to advanced. You know this training is reliable and accurate because it’s coming right from the source - offered by Veeva themselves. All of their courses are offered online so you can learn from anywhere!

In-person CRM courses, programs and workshops

Prefer more hands-on training rather than online training courses? Look no further than these offline, in-person CRM training courses, programs, and workshops. There are lots going on all over the world in 2019, some focusing on a specific CRM software, and others with more general information that you and your team can apply to your CRM strategy no matter what software your company selects.

Provided By: ONLC Training Centers
Cost: $1195
Dates: 9/16/2019 - 9/17/2019
Location: Sacramento, CA
Why Salespeople Recommend It: You’ll learn a ton about Dynamics CRM in this two-day workshop

This workshop will cover the basics of using Dynamics 365, including terminology, concepts, and features of the software. You’ll be able to use it for marketing, customer communication, improving sales, reporting, and more after completing this two-day work shop.

Provided By: NobleProg
Cost: $9000/team
Dates: You schedule
Location: San Francisco, CA
Why Salespeople Recommend It: This workshop has flexible scheduling and provides detailed training on Zoho’s CRM.

This training program can be done at a NobleProg training centre or in your workplace. You’ll learn how to use Zoho’s CRM system to build applications and processes to serve your business’ needs.

Cost: $1595
Dates: 11/18/2019 - 11/19/2019
Location: Montreal, QC, Canada
Why Salespeople Recommend It: This workshop is helpful for planning CRM strategy regardless of what CRM software you use.

Develop and/or improve your company’s CRM strategy through attending HEC’s CRM Strategy workshop. You’ll learn tactics to use to your business’ advantage, capitalizing on the use of CRM software to improve sales and marketing.

Provided By: RNBC
Cost: $1650
Dates: You schedule
Location: Offices in Hong Kong, Singapore, NYC, and San Francisco
Why Salespeople Recommend It: Great for helping your company plan their CRM strategy

This workshop covers CRM terms and concepts, how to leverage CRM for marketing, to improve customer service, strategic planning, and more. You can book one of these workshops for your team at any of RNBC’s four global offices to work within your organization’s schedule.

Provided By: ANA
Cost: $1399
Dates: 10/09/2019 - 10/10/2019
Location: New York City, NY
Why Salespeople Recommend It: All-encompassing CRM strategy and marketing workshop

Dr. Devyani Sadh leads this workshop, teaching attendees the ropes for CRM and Database marketing. You’ll learn what it’s all about, including the business and strategy aspects as well as analytics and all the technical stuff that’s involved.

Provided By: Econsultancy
Cost: £1,695.00
Dates: 10/29/2019 - 10/31/2019
Location: London, UK
Why Salespeople Recommend It: 1 sentence of the key learning takeaway

This Masterclass spans 3 days and will provide attendees with the ability to plan and execute a successful CRM strategy for their business. The workshop also allows attendees to discuss their company’s situations and seek advice specifically tailored to using CRM in their business/field.

Provided By: Seneca College
Cost: $5,941
Dates: Starts September 2019
Location: Toronto, ON, Canada
Why Salespeople Recommend It: This program provides in-depth learning of CRM for marketing and sales

This eight-month program covers CRM topics as well as a host of other marketing courses including analytics and project management. If you’re working in a marketing position or are looking to get into the field, this program would be a great way to prepare and will look great on your resume.

Provided By: Douglas College
Cost: $658.93
Dates: 9/3/2019 - 12/2/2019
Location: New Westminster, BC, Canada
Why Salespeople Recommend It: This is a college course that covers all of the fundamental aspects of CRM

In this course, you’ll learn about CRM concepts, how CRM works, and how to implement CRM strategies into your business. Some of the topics covered include CRM tools, how to use CRM to gather and make use of customer information, marketing, metrics and reporting, and more.

Cost: $4500+ (price based on size of group)
Dates: You schedule
Location: In-Workplace
Why Salespeople Recommend It: Perfect for large teams - CRM training delivered in-house

This group training workshop is perfect for sales and marketing teams of all sizes. The instructors from Business Training Works will travel to your workplace and deliver the training in-house. They’ll teach your team the basics of CRM to improve customer relations, boost sales, and more.

Cost: $4500+ (price based on size of group)
Dates: £599.00
Location: 11/13/2019 (one day workshop)
Why Salespeople Recommend It: Lots of CRM learning in a short period of time

This workshop will help you make the most of CRM software. Attendees will be taught how to manage relationships with their customers and build customer loyalty. Improve your marketing and CRM strategies and learn about metrics to monitor to influence your strategy moving forward.

Provided By: George Brown College
Cost: $4,289.00
Dates: Sep-2019 - Sep-2020
Location: Toronto, ON, Canada
Why Salespeople Recommend It: Combines in-class and practical, hands-on learning of CRM and CX.

Students of this program will leave with the knowledge and skills that employers look for in marketing, focusing on CRM and Customer Experience (CX) concepts and methods. You’ll experience two semesters of in-class learning and one semester of hands-on work experience, so by the end of the program you’ll be fully prepared for a job in sales, marketing, or a related field.

CRM training videos

Video training can be more engaging than reading a textbook or even sitting in a classroom. If you’re looking for CRM online training videos to make this learning more interesting, accessible, and entertaining, these are for you. This section features CRM training YouTube videos, video libraries, and webinars.

Provided By: Agile CRM
Video Type: Webinar Series
Why Salespeople Recommend It: It’s a great collection of pre-recorded webinars on the Agile CRM software

These recorded webinars will train you to use Agile CRM. You can also register for Agile CRM’s upcoming CRM webinars if you’re interested in watching them live as they’re happening. If you aren’t available during the webinar broadcast, you’ll find the recording in their library for playback later.

Provided By: Azamba Consulting
Video Type: YouTube
Video Length: 2:27
Why Salespeople Recommend It: A great, brief intro to CRM, what it is, and its benefits

Host Mariam Florio will quickly teach you the basics of CRM. This video is great for those that are complete beginners to CRM and want to learn what it is, its purpose, and the benefits of using it. While short, this video is a great place to start if you want to learn about CRM.

Provided By: CRM Dynamics
Video Type: YouTube video
Video Length: 34:28
Why Salespeople Recommend It: Great training video lesson for teams that use Dynamics 365

This 34 minute video will teach you the basics of Microsoft’s CRM software, Dynamics 365. This video covers the important terminology, how to navigate the Dynamics interface, and CRM methods.

Provided By: FrugalTech
Video Type: YouTube video
Video Length: 35:59
Why Salespeople Recommend It: Thorough introduction to CRM concepts and methods.

This video lecture covers the various elements of CRM software, with practical examples. Get a thorough introduction to customer relationship management for sales, marketing, and customer service from FrugalTech, an experienced tech and sales specialist.

Provided By: Really Simple Systems
Video Type: Video Series
Why Salespeople Recommend It: Awesome step-by-step guide to using the Really Simple Systems CRM

This library of instructional videos provides a step-by-step guide to using Really Simple Systems' CRM software. As you progress through the steps by clicking through the tabs, you’ll find videos and accompanying articles, terminology/definitions, and screenshots showing you how to do specific tasks with Really Simple Systems CRM.

Provided By: Six Figure Mastermind
Video Type: YouTube video
Video Length: 9:07
Why Salespeople Recommend It: Perfect explanation of the reasons businesses should be using a CRM software and ways it can be leveraged.

This video explains what CRM software does and why you need one in under ten minutes! Learn about all the ways you can leverage your CRM software of choice to help you keep your clients happy and returning to your business.

Provided By: edureka!
Video Type: YouTube video
Video Length: 2:03:53
Why Salespeople Recommend It: In-depth video guide to using Salesforce

In just over 2 hours, this in-depth Salesforce CRM tutorial video will explain what Salesforce CRM is, how it works, the benefits of using it, and more. You’ll also see demos of using Salesforce, which will give you practical examples of uses for the software.

Provided By: KernelTraining.com
Video Type: YouTube video
Video Length: 1:39:04
Why Salespeople Recommend It: In-depth tutorial of SAP CRM.

This video is a great beginners’ guide to the SAP CRM software. You’ll learn key concepts and terms, see demonstrations of the SAP CRM software in use, learn about implementation of methods, and more.

Provided By: Maximizer
Video Type: Video Series
Why Salespeople Recommend It: All-inclusive library of video tutorials for Maximizer CRM software

If your company has adopted the Maximizer CRM system or is considering it, these training videos are sure to help with the transition. This library of tutorial videos will show you how to do a ton of different tasks using the Maximizer CRM software.

General how to set up and use CRM tutorials and guides

These written guides will help you improve your CRM strategy and the way you use CRM software, regardless of what software you or your company have chosen. The information, tips, and recommended strategies contained within these guides will be useful for every marketing, sales, and customer service team using any CRM software.

Provided By: MailChimp
Why Salespeople Recommend It: A great thorough, beginner-friendly guide to CRM concepts and how to choose the right CRM.

This awesome written guide from MailChimp explains what CRM software is and what they're used for, how they can help with marketing, and more. It also provides tips and questions to ask yourself to help you choose a suitable CRM for your business.

Provided By: Business News Daily
Why Salespeople Recommend It: Super useful tips to help you make the most of CRM software

If your main goal using a CRM is to improve on customer experience, check out these tips for using CRM for customer service. Following these guidelines will put you on a path for success for using CRM software for your sales, marketing, and customer service departments.

Provided By: Solve 360
Why Salespeople Recommend It: Practical, actionable tips to improve your CRM methods.

This guide is a CRM "cheat sheet" packed with helpful tips for setting up your business' CRM strategy. Follow these 28 recommendations to improve your CRM workflow and thereby better the front end of your company.

Provided By: HubSpot
Why Salespeople Recommend It: Helpful steps that can be applied to any CRM software

This is HubSpot's all-inclusive guide to using CRM software (namely, theirs). This guide covers CRM-related concepts and terminology, as well as six steps to using a CRM that you should follow regardless of which software your company uses/plans on using.

Provided By: Salesforce
Why Salespeople Recommend It: Great guide for all CRM users to develop a successful strategy, but especially useful for Salesforce users.

Provides recommendations & best practices for planning out your business' CRM strategy (with Salesforce features in mind). Following this guide will ensure your company won’t miss the mark with providing its customers quality service and keep them loyal to your brand.

Provided By: Sugar CRM
Why Salespeople Recommend It: Helps sales and marketing teams keep CRM goals and strategy in mind after implementation.

This guide contains five tips that can assist your company in keeping its CRM strategy on track once you’ve implemented the software and methods into your business. It can be easy to fall off track and stray from the strategy and goals you’ve set for your company, but with these tips in mind you’ll be set up for success.

Software-specific CRM tutorials and guides

These guides are each tied specifically to one CRM software. Whether your company uses Close, Salesforce, Dynamics 365, HubSpot, or another CRM, check out this section for a software-specific written guide to using the software.

Provided By: Close
Why Salespeople Recommend It: This comprehensive guide will help you through the process of setting up and using Close.

The best step-by-step guide to setting up and using the Close CRM software comes from Close themselves. Check out their Product Guide to go through the setup process including creating your account and onboarding your team, as well as using features for communication, customizing your settings, building a workflow, reporting, and more. Close’s support team of product specialists can also help you out to ensure you have the optimal setup of your CRM workflow.

Provided By: HubSpot
Why Salespeople Recommend It: Helps businesses get set up with HubSpot CRM

If your company has chosen to go with HubSpot’s CRM software or is considering it, this guide will be very helpful for you. Follow these steps to get HubSpot properly set up and integrated with your company in just five days!

Provided By: Zoho
Why Salespeople Recommend It: All-encompassing guide to setting up and using Zoho CRM software

This guide is presented by Zoho for getting their CRM software set up for your business. It will help you through customizing settings for your company, creating user profiles for your team, automating processes for your business, and more. This holds all the information you need to set up and use Zoho CRM.

Provided By: Salesforce
Why Salespeople Recommend It: Helpful guides for setting up and using Salesforce

This library of 57 guides offered by Salesforce will help you get started with their CRM software, set it up, and use it. Each guide covers a different topic, helping you learn more and enhance your use of Salesforce software.

Provided By: Maximizer
Why Salespeople Recommend It: Useful for using and setting up Maximizer’s CRM

This user guide for Maximizer, by Maximizer, is here to help you and your company get up and running with the Maximizer CRM software. It’ll guide you through getting your team members set up with accounts, teach them how to use the software, and give you tips to make the most of it.

Provided By: Microsoft
Why Salespeople Recommend It: Great guide for Dynamics 365 users, directly from Microsoft

This library of guides will be helpful for those getting started with Dynamics 365, and those that use the software and are looking for tips to better their strategy. You’ll also find resources for Dynamics 365 to help you with your company’s GDPR compliance.

Provided By: Guru99
Why Salespeople Recommend It: Useful tutorials for those using or considering using SAP CRM software

This resource will teach you how to use SAP CRM. There are tutorials for using SAP CRM for marketing, account management, business process automation, managing transactions, and more. If you’re completely new to using SAP CRM, they have tutorials for complete beginners too!

CRM blogs & podcasts

If you’re looking to find out about CRM news, CRM strategy tips, and advice for those getting started with CRM, these entertaining and informational blogs and podcasts are worth checking out.

Provided By: CRM Talk
Specialization: CRM News and CRM Strategy
Why Salespeople Recommend It: Covers CRM strategy tips and news in an interesting way

This podcast offers insight and analysis of newsworthy CRM-related topics. They also discuss recommendations for best practices and tips to succeed with CRM. There are 85+ episodes in their library to stream now.

Provided By: Nutshell
Specialization: CRM Strategy and Tips
Why Salespeople Recommend It: Awesome blog posts and articles with helpful information for CRM users (of Nutshell CRM and other software)

While this blog does belong to a CRM software company, their blog also has great, general tips for using CRM and planning your CRM strategy that can be applied regardless of what CRM software your company is using.

Provided By: Markus Erlandsson
Specialization: CRM News and CRM Strategy
Why Salespeople Recommend It: A great resource for CRM news and strategy tips

CRM consultant Markus Erlandsson discusses news and hot topics related to the CRM world, sometimes accompanied by guests for interviews and discussions. This podcast has been active for a few years and new episodes are posted every few weeks.

Provided By: Beagle Research Group
Specialization: CRM Tips and Strategy
Why Salespeople Recommend It: Helpful for choosing the right CRM for your company

Beagle is a great resource blog for those wanting to learn about the technical aspects of CRM. If your company is still in the process of choosing a CRM or determining if they need one, the articles on this blog will be super helpful.

Provided By: CRM Search
Specialization: CRM News and Strategy
Why Salespeople Recommend It: Information and interviews from CRM experts

A collection of podcast recordings from CRM Search with discussions from experts on a variety of CRM-related topics, including customer service, implementation, strategies, and more.

CRM conferences & gatherings

There are several CRM conferences going on worldwide this year where you’ll be able to learn about CRM, new features and software, and network with other CRM users. Check out this rundown of the top CRM conferences to attend in 2019-2020.

Provided By: Swiss CRM
Cost: $690
Dates: 9/19/2019
Location: Zurich, Switzerland
Why Salespeople Recommend It: It’s the largest CRM conference

This conference is the largest CRM community gathering for CRM and CX individuals. Spread through three locations, each with a themed track of topics, this is a great event to attend for learning and networking experiences.

Provided By: Workwave
Cost: $1999
Dates: 10/7/2019 - 10/10/2019
Location: Boston, MA
Why Salespeople Recommend It: Build your CRM skills with advice from experts based on customer experiences

This conference will focus on stories from customers and tips from CRM leaders to help you and your company improve your strategy. Attending this conference will help you build skills and realize your potential with CRM on your side.

Specialization: Neuroscience meets retail
Cost: €1191
Dates: 10/30/2019 - 11/1/2019
Location: Amsterdam, Netherlands
Why Salespeople Recommend It: Helps you keep up with your target market

The Shopper Brain Conference combines neuroscience and retail to help businesses better understand customer experience. This event will feature keynote speeches and case studies from field experts. It goes into CRM and beyond to help you get a deeper understanding of your target market.

Provided By: Simpler Media Group
Specialization: "The New Frontier: Digital Customer Experience"
Cost: $2395
Dates: 11/4/2019 - 11/6/2019
Location: Chicago, IL
Why Salespeople Recommend It: Helps you improve customer experience

Learn from customer experience experts of leading companies including Google and Shutterfly to help you and your company improve your customer-centric systems through CRM initiatives.

Provided By: CRM Magazine
Cost: $1,895
Dates: 4/27/2020 - 4/29/2020
Location: Washington, DC
Why Salespeople Recommend It: A great opportunity for networking and learning about CRM

This conference will feature three full days of training, leadership, and advice. Join the CRM and CX community to learn and network with one another, explore new topics, technologies, and trends.

CRM demo training from consulting firms

If you’re looking for in-house training for your team/company, these consulting firms are great and will come in to your workplace and provide demos and training in-house. This makes training much more convenient as your entire team can get trained at the same time and it’s a bonus to have the training done in the same place where they’ll be working.

Provided By: emarketeers
Cost: Varies
Why Salespeople Recommend It: Custom-tailored CRM training for your business

Emarketeers CRM consulting agency provides guidance on setting a vision and purpose for CRM, CRM strategies, and more for your company.

Provided By: Economic Change
Cost: Varies
Why Salespeople Recommend It: Awesome for consulting and corresponding online training

Economic Change offers CRM consulting and online training to go with it. They can help your company with analytics, Agile project management, CRM strategy, and more.

Provided By: MasterSolve Inc.
Cost: Varies
Why Salespeople Recommend It: Useful CRM training classes for sales and marketing teams

MasterSolve provides services to get your team trained in using a CRM software. They’ll assist you with training your team on various CRM processes, creating dashboards, reporting, and more.

Provided By: HubSpot
Cost: $1500
Why Salespeople Recommend It: Best resource for HubSpot training

HubSpot has great consulting services to help businesses that are using their CRM software. They’ll train your team to use the software, make sure your processes line up with your company’s goals and set you up for success.

Provided By: WalkMe
Cost: Varies
Why Salespeople Recommend It: Flexible and offers training on a variety of CRM software

Whether your company uses Salesforce, Dynamics, ServiceNow, or Oracle, WalkMe is here to help you and your team set up, implement, and use your company’s CRM software of choice.

Provided By: Training Solutions
Cost: Varies
Why Salespeople Recommend It: Great interactive training sessions for Act! CRM

Training Solutions offers CRM consulting and training on Act! CRM as well as Microsoft Office software. The consultancy’s trainers are very knowledgeable and the training sessions are interactive and engaging.

That does it for our roundup of the top CRM training resources for your marketing, sales, or customer service team. Now you’re ready to get started using CRM to improve your business, accelerate your sales process, lighten your team’s workload, and make your customers or clients happier overall and keep them coming back.