Choosing the right CRM
Close vs. HubSpot
Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?
Exactly. Neither have we. So when we set about comparing our CRM to others we wanted to take a different approach.
Cost and capability
The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in HubSpot what you can do in Close.
We're biased, not ignorant
For some of you, HubSpot will be the better option. What we’re trying to demonstrate is when Close is a better fit than our competitor.
A quick summary
When comparing these two products, the main difference that stands out is price and functionality. HubSpot Sales offers no inbound calling, no SMS, no historical import of email conversations & no bulk email features. To top that, HubSpot Sales has additional costs associated in the form of setup fees, third-party apps and a minimum payment for 10 users if you’re on the Enterprise plan ($14,400 annually).
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| Target sales team size | <100 | 100+ |
| Pricing | All-inclusive Pricing publicly available |
Sales call required Complex pricing with hidden costs |
| Budget | Best value | Expensive |
| Customer success | Dedicated success team | Pay extra |
| Calling | Global calling built-in | Selective countries built-in |
| Email automation | Built-in | Add-on purchase required |
| Training & implementation | $0 customized onboarding | Add-on purchase required |
| GetApp "ease of use" rating | 4.7 / 5 | 4.5 / 5 |
| Admin or developer needed? | No | Yes |
Close ideal customer checklist
The productivity of your Sales team is your #1 priority
You do (or plan to do) high volume outreach by email, voice, or SMS
You need to qualify large lead lists quickly
You’re looking for a scalable system to match your team’s growth
You prefer having an all-in-one system over disparate tools
You’re looking for a powerful CRM that at the same time is easy to learn and empowers you to onboard new sales people within a day (no training required)
The rest of this page will help you understand why we think Close is a better alternative to HubSpot both in terms of value and pricing.
What can you not do in HubSpot?
HubSpot is a good standalone CRM, but a lot of the critical functionality required by a high-performing sales team is highly dependent on expensive third party applications.
There are also some key sales functions that, even with a third-party app, you just cannot perform using HubSpot. With Close, they’re all built-in.
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| Backup Calling Provider |
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| Automatic Call Forwarding |
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| Built-in SMS |
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| Manual data migration service |
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| Historical import of emails |
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| Inbound calls in CRM |
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| Predictive Dialing |
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When should you choose HubSpot, and when Close
Close
Close is a CRM built to double your sales team’s productivity.
It’s an “all in one” platform which you can use standalone without needing any other sales emails tools or calling products.
It has been built with scalability in mind and can handle a high volume of leads.
HubSpot
The majority of your sales are closed without needing an individual salesperson.
You don’t have a dedicated sales team doing a high quantity of activities
You make low-volume of calls, don’t expect any inbound calls & don’t require SMS
You’re a heavy user of the HubSpot marketing platform but also doing a bit of sales as well and you want both under one roof
You’re OK with paying for training and configuration of the CRM
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