Steli Efti

Steli is a co-founder and CEO of Close. He is known as Silicon Valley’s most prominent sales hustler, a YC alum, and advisor to countless startups and entrepreneurs.

Never Talk Price Before Value

Maybes are Killing Your Startup

The Back to the Future sales hack

Product Demo Discovery: Qualifying Demo Attendees

How to Prepare for Giving Product Demos

The 1 Thing You Need to Win Every Negotiation

End of Sales Cycle and a Hot Prospect Turns Cold?

How Silicon Valley Made Me Think Small

Sales Pitch Framing: Play to Your Strengths

Optimizing Self-Service SaaS Models with Sales Reps

Behind the Scenes of Our Drip Email Course

Short vs. Long Emails: What Works Best for Drip Marketing Campaigns?

How to Determine the ROI of Your Marketing (without Analytics)

How Humor Affects Response Rates for Follow-Up Sales Emails (We’ve Got the Data)

Customer Case Study: Countfire

Wolf or Lamb in SaaS Sales?

The Sales Rep Onboarding Hack

Should You Use a Sales Script?