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Opening
This is the script we used when we first founded Close. We had no website, no logo, no references or network at the time. Within 14 days, we had seven customers who were all paying us A LOT of money to sell for them. Yes, this script is simple. But it can make you A LOT of money too.
Replace the placeholders in brackets and the XYZ examples with your own details.
Hi, my name is [Name]. I’m calling some startups in the area to find out if they are a good fit for our product/service/beta program.
What we do in a sentence is we provide companies with XYZ.
Does this in general sound interesting to you?
Qualifying
What is your current xyz process?
Who are your customers?
How do you currently solve xyz?
Etc.
Test closing
We would want to start in X weeks. Does this work for you?
The beta program is heavily discounted. It’s going to be $X/day per.
What is the decision making process in your company?
Next steps
Great. Sounds like this could be a good fit.
Let me send you our brochure and schedule a time next week to discuss all your questions.
What’s the best email to send you information and the calendar invite?
(or) What’s a good time to chat next week?
What Close users say
The original script ended with a note about Close: call your prospects with just one click, have every call and email logged automatically, and never again let a prospect fall through the cracks. Here’s what Close users said about the software:
Close is, hands down, the best CRM I've ever used, and trust me, I've tried pretty much everything out there. The platform is incredibly flexible for your needs without being overwhelming with customization options. It covers all the bases you need, but makes your job that much easier with a simple, clean design. It really takes the headache out of trying to learn a new platform. Intuitive and powerful, it helps me keep track of campaigns and manage relationships with clients.
Cade Proulx, Venture Capital, Entrepreneurship, Angel Investments
This CRM intuitively leads you to get the fuck out of the way of yourself so you can make more goddam calls effortlessly and efficiently, which means closing more sales in less time.
Rob Hanna
We switched from SugarCRM to Closeio and haven't looked back. Its simplicity is an asset. The feature set is thoughtful and powerful, and the native Mac OS app is a pleasant break from our other browser-based tools.
Ryan Buckley, Cofounder & COO of Scripted.com
Frequently asked questions
What should the opening of a sales call include?
Keep it short. Say who you are and why you are calling, describe what you do in a single sentence, and ask whether that sounds interesting. The script’s opening does exactly that in three lines.
Opening ↗What questions should you ask to qualify a prospect on a call?
The script asks about the prospect’s current process, who their customers are, and how they solve the problem today. Keep going with follow-up questions until you know whether they are a good fit.
Qualifying ↗What is a test close?
A test close checks whether the prospect is ready to move forward before you ask for the deal. In this script, you propose a start date, share the price, and ask how the company makes decisions.
Test closing ↗How do you end a sales call?
Confirm that it sounds like a good fit, offer to send information, and schedule a time to discuss their questions. Ask for the best email for the information and calendar invite, or for a good time to talk next week.
Next steps ↗