Zidi is an AI-powered video platform that helps sales teams create, share, and track personalized video messages. When connected to Close, Zidi writes video engagement onto the matching lead as note activities, so reps see who watched, how far they got, and whether they clicked, in the same feed as their calls and emails.
Key features for Close users:
- Automatic engagement logging — When a prospect opens and watches your video, Zidi adds a note activity to the matching Close lead with how far they watched and whether they clicked your call to action.
- Lead creation — If a campaign recipient is not in Close yet, Zidi creates a lead with a contact that holds their email address. Existing leads are matched by email, so nothing is duplicated.
- Personalized video campaigns — Send video campaigns with dynamic tokens (name, company) and track each recipient's engagement inside Close.
- Prioritize follow-ups — Every note starts with "Zidi Video Engagement", so a Smart View on recent activity lists the leads who watched and still need a follow-up.
How it works:
- In Zidi, open Integrations, choose Close, and click Connect Close CRM.
- Sign in to Close and approve the connection. There is no API key to copy or paste.
- Share a video or launch a video campaign.
- When recipients watch, engagement is written to the matching Close lead automatically.
Setup takes under 2 minutes. The Close integration is part of the Zidi Pro plan. You can disconnect at any time from your Zidi dashboard.
Offer for Close customers: Close customers get 20% off a Zidi monthly plan for the first 3 months with code CLOSE20.
