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Joanna Kaminska

Jo is a content writer + strategist who helps SaaS brands get more eyeballs + customers. She loves a good challenge, whether it's a new topic to explore, a chess game, or paddleboarding on the ocean.

9 ActiveCampaign Alternatives for 2025: Choose a CRM Tool Your Sales Team Will Love

Compare 9 ActiveCampaign alternatives for 2025—pros/cons, pricing notes, CRM vs. marketing features—to pick a sales-friendly platform.

January 14, 2025

Joanna Kaminska

Prospecting & Lead Generation

18 Bulk Email Best Practices for Small Businesses: Never Land in Spam Again

Discover 18 bulk email best practices for small businesses. Get super practical tips for operations, marketing, and sales to avoid spam and get more responses.

Joanna Kaminska

OpenPhone Alternatives: 9 Top Sales Communication Picks for SMBs in 2025

Upgrade your business communication with these 9 OpenPhone competitors. Find the tool that matches the needs of your small business.

Joanna Kaminska

We Tested 13 AI Sales Tools: Here’s What You Need to Know About Them

We tested 13 AI sales tools. See what’s worth it for prospecting, outreach, and pipeline—plus where AI truly saves reps time.

Joanna Kaminska

We Tested 18 of the Best Cold Email Software Tools: See What Works for Automation & Outreach

Explore the top 18 cold email tools to automate outreach, boost deliverability, and personalize at scale. See what really works for your sales team.

Joanna Kaminska

We Tested 19 B2B Sales Tools in 6 Categories: Check Which Ones are Essential for Your Sales Team

We tested 19 B2B sales tools across 6 categories—CRMs, automation, prospecting & more—to help you build a high-performing sales tech stack.

February 28, 2024

Joanna Kaminska

Prospecting & Lead Generation

BANT Sales: Is the Framework Still Relevant in the Age of Informed Buyers?

Looking to crush your sales targets in 2024? Get ahead with BANT. Discover this oldie-but-goodie framework, qualify prospects better, and close more deals.

December 4, 2023

Joanna Kaminska

Sales Operations

Want to Improve Customer Retention? Check These 8 Strategies for Long-term Success

Discover 8 smart strategies to boost customer retention and keep your business thriving. Choose those that are the best for your business.

Joanna Kaminska

Sales Operations

Sales Conversion Rate: The Ultimate Guide to Crushing Your Sales Quota

Sales conversion rates show you how your sales team is doing. Improving it boosts your bottom line. Here’s what you need to know, and how to increase it.

Joanna Kaminska

Sales Operations

B2B Buyer Personas: Find Your Target Audience and Stop Selling to Everyone

Design B2B buyer personas to understand the purchase decisions of your target audience, boost your lead generation process, and work better with your marketing team.

Joanna Kaminska

Outbound Lead Generation: 5 Game-Changing Tactics You Can’t Ignore

Joanna Kaminska