Close Forms is our native web form builder that lets you capture and route website leads directly into Close. No Zapier or third-party tools required.
What you can do:
- Build custom forms with a drag-and-drop builder (no coding needed)
- Embed forms on your website to capture leads instantly
- Route leads automatically into Close with clean CRM data
- Prevent spam with built-in protection
- Track form activity right on the lead page
- Filter and search form submissions with Smart Views
- Get notified when new leads come in
Why it matters:
Forms eliminates setup friction for new teams and reduces your dependency on external tools. Whether you're a new trial user looking to see leads flow quickly or an established team consolidating your tech stack, Forms helps you get leads into Close faster so your team can follow up sooner.
Get started: Head to the Forms section in your Close account settings to create your first form.
