We are excited to launch AI Enrich, a new feature built directly into Close that helps you populate and update Lead and Contact records in seconds.
Here's what you get with AI Enrich
- Enrich in seconds, not minutes: Instantly pull data for any field without leaving Close. No more switching tools or copy-pasting.
- Go beyond outdated databases: Get real-time, context-rich information pulled directly from the web, not from stale third-party lists.
- Tailor AI to your needs: Use an optional, simple prompt to guide the AI and get highly relevant answers for any custom field.
- Power smarter workflows: Cleaner, more complete records lead to better automation, segmentation, and reporting.
- No setup required: AI Enrich is fully native to Close. No integrations or extra tools needed.
What it Does and How it Works
AI Enrich allows you to request AI-generated values for fields on your Lead and Contact records. This feature uses the information from the record (like a Lead name or website) as context to search the web for the best data for the field you're enriching.
You can use AI Enrich for a single record or in bulk. When viewing an individual Lead or Contact, you'll see a new icon to automatically get data, and for broader updates, you can enrich fields for multiple records at once from a Smart View.
For more details, see our help documentation: AI Enrich.
