The Close Blog

B2B SaaS founder Steli Efti shares his customer acquisition strategy for startups. Learn key tactics to acquire your first 10, 100, and 1,000 customers.

The sales process for a coaching business includes discovery calls & expensive services. Here’s a workflow to keep track of everything & land more clients.

Nearly every successful startup undergoes a pivot at some point. Steli Efti shares his advice for when and how to pivot your startup idea.

Modern small businesses are tired of third-party phone systems, their costs, and complexities. You need an all-in-one, user-friendly solution—like Close.

Close founder Steli Efti had six failed attempts before getting into Y Combinator. Learn what worked–and what didn’t–in the process.

Steli Efti shares his advice for B2B SaaS startup founders looking to bootstrap—aka launch and scale a business without outside funding.

Shift your sales approach with inbound strategies that put you in control. Learn how to attract, nurture, and convert leads effectively.

Every small business founder faces a choice: to scale or not to scale? Learn how to build systems and operations to help you grow beyond solopreneurship.