Nick Persico
Nick Persico leads Product at Close, where he's spent nearly a decade helping thousands of small businesses communicate with their customers — first joining in the Elastic Sales days, then leading Revenue Operations before moving into product. Before Close, he was co-founder of Smart Host (Techstars Austin, acquired by Beyond Pricing), VP of Operations at Krossover (acquired by Blue Star Sports), and started his career in outside sales at Sysco. He writes about sales process, automation, and what actually works for small sales teams.
