Business Advice

Advice for anyone on the path to building a business—whether you’re a founder, solopreneur, or leader of a growing team. When every decision counts, you need advice that’s tactical, proven, and actionable. Here’s everything you need to make smarter moves at any stage of building your business.

Business Advice

Founder-Led Content: A Secret Weapon for Startup Growth

Steli Efti shares his tips for using founder-led content marketing as a strategy to fuel early stage startup growth.

November 14, 2024

Business Advice

How to Scale from 0 to 1,000 Customers (Without Breaking Everything)

B2B SaaS founder Steli Efti shares his customer acquisition strategy for startups. Learn key tactics to acquire your first 10, 100, and 1,000 customers.

October 24, 2024

Business Advice

How to Know When It’s Time to Pivot Your Startup

Nearly every successful startup undergoes a pivot at some point. Steli Efti shares his advice for when and how to pivot your startup idea.

October 10, 2024

Business Advice

My Seven Attempts to Get Into Y Combinator

Close founder Steli Efti had six failed attempts before getting into Y Combinator. Learn what worked–and what didn’t–in the process.

September 26, 2024

Business Advice

More Money, More Problems: The Case for Bootstrapping Your Startup

Steli Efti shares his advice for B2B SaaS startup founders looking to bootstrap—aka launch and scale a business without outside funding.

September 26, 2024