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Product Demos That Sell

This book, written by Steli Efti, is the no B.S. guide to presenting software like a pro. If you're a SaaS startup founder or sales rep, you'll learn to:

  • Ensure prospects attend your demos
  • Discover why your demos fail to close the deal
  • Better differentiate yourself from competitors
  • Customize your demo to your prospects' needs

and much more!

Giving successful product demos is not rocket science. Anybody can do it—if you've got the right blueprint.

By using Steli's Follow-Up Formula, we closed a $42K deal after 16 months of consistent follow up. The buyer is Italian, so we decided to send a few emails in Italian to get a response. It worked!

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