Choosing the right CRM

Close vs Hubspot

Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?

Exactly. Neither have we. So when we set about comparing our sales productivity platform to others we wanted to take a different approach. Here’s the approach we’re taking:

  • The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Hubspot what you can do in Close.
  • We’re biased but we’re not blind: for some of you, Hubspot will be the better option. What we’re trying to demonstrate is when Close is a better fit than our competitor.

Cliff Notes

When comparing these two products, the main difference that stands out is price and functionality. Hubspot Sales offers no inbound calling, no SMS, no historical import of email conversations & no bulk email features. To top that, Hubspot Sales has additional costs associated in the form of setup fees, third party apps and a minimum payment for 10 users if you’re on the Enterprise plan ($14,400 annually).

Close logo Hubspot logo
Per User Annually $500 - $1400 $4,000 - $14,000
Setup All-in-one Multiple plans/apps
Calling Global / Unlimited
Pay-per-use with free credit
Selective
33 hours if on Sales Hub Enterprise plan
then pay-per-use
Support Dedicated success/support Pay extra
External consultants Not required Often required
Info sign iconComparison data is based on an analysis from Q1, 2019

Close ideal customer checklist

  • The productivity of your Sales team is your #1 priority
  • You do (or plan to do) high volume outreach by email, phone or SMS
  • You need to qualify large lead lists quickly
  • You’re looking for a scalable system to match your team’s growth
  • You prefer having an all-in-one system over disparate tools
  • You’re looking for a powerful CRM that at the same time is easy to learn and empowers you to onboard new sales people within a day (no training required)

After 30 days of evaluating Hubspot & other CRM Systems, we picked Close as our perfect solution! Hubspot’s lack of complete email integration and their sadly basic CRM reporting killed them for us. The features that made us choose Close over Hubspot were full email integration, call logging/recording & a good API. Three weeks in, we’re pretty happy with Close. We’ve gotten our integrations done, and our sales team is really loving life right now.

The rest of document will help you understand why we think Close is a better alternative to Hubspot both in terms of value and pricing.

What can you not do in Hubspot?

Hubspot is a good standalone CRM, but a lot of the critical functionality required by a high-performing sales team is highly dependent on expensive third party applications.

There are also some key sales functions that, even with a third-party app, you just cannot perform using Hubspot. Whereas with Close they’re all built-in.

Close logo Hubspot logo
Backup Calling Provider Included Not included
Automatic Call Forwarding Included Not included
Built-in SMS Included Not included
Manual data migration service Included Not included
Historical import of email conversations Included Not included
Inbound calls in CRM Included Not included
Send/receive SMS Included Not included
Predictive Dialing Included Not included
includedComparison data is based on an analysis from Q1, 2019

How much does Hubspot cost to get the Close Basic features?

To get the functionality of Close Basic on Hubspot you need their Sales Hub Enterprise plan (minimum).

Close logo Hubspot logo
Sales inbox Included Included
2-way email sync (send/receive) Included Included
Unlimited email tracking Included Included
Email templates Unlimited Up to 1000
Scheduling & reminders Included Included
No reminders
Snooze & undo send Included
MixMax integration ($288)Info icon
Global Calling (Worldwide) Included Included
Receive calls on your system Included
Kixie integration ($780)Info icon
Send/Receive SMS (US/Canada) Included
Kixie integration ($780)Info icon
Phone Number Included
Kixie integration ($780)Info icon
API access & Zapier integration Included Included
Integrations Included Included
Sales pipeline reports Included Included
Close Basic: $708.00
Calling Credit: -$120.00
Hubspot Sales Enterprise**: $1,440
MixMax: $288.00
Kixie: $780.00
Calling Credit: ~$309.00*
$588.00
annually
$2,199.00
annually
Info iconComparison data is based on an analysis from Q1, 2019
*Hubspot Sales Hub Enterprise gives 33 hours of calling per user per month, available only in supported countries.
*Calling with US prices
**Hubspot Sales Hub Enterprise plan starts at $14400 for 10 users, so that’s the minimum you will have to pay. We’ve just simplified the pricing here to reflect how much it would cost you per user.

How much does Hubspot cost to get the Close Professional features?

Everything you have in the Close Basic plan +

Close logo Hubspot logo
Email sequences Included Included
Bulk email sending Included Additional purchase
Hubspot Marketing Hub Starter ($600)
Power Dialer Included
Kixie integration ($780)Info icon
Close Professional: $969.00
Calling Credit: -$120.00
Hubspot Sales Enterprise**: $1,440
Hubspot Marketing Starter: $600.00
MixMax: $288.00
Kixie: $780.00
Calling Credit: ~$309.00*
$849.00
annually
$2,799.00
annually
Info iconComparison data is based on an analysis from Q1, 2019
*Hubspot Sales Hub Enterprise gives 33 hours of calling per user per month, available only in supported countries.
*Calling with US prices
**Hubspot Sales Hub Enterprise plan starts at $14400 for 10 users, so that’s the minimum you will have to pay. We’ve just simplified the pricing here to reflect how much it would cost you per user.

How much does Hubspot cost to get the Close Business features?

Everything you have in the Close Professional plan +

Close logo Hubspot logo
Predictive Dialing Included
DialerAI purchase ($2,388)Info icon
Voicemail Drop Included
Kixie integration ($780)Info icon
Group Numbers Included
Kixie integration ($780)iInfo icon
Call Transferring Included
Aircall integration ($780)Info icon
Unlimited Call Recording Included Included
Close Business: $1,479.00
Calling Credit: -$120.00
Hubspot Sales Enterprise**: $1,440.00
Hubspot Marketing Starter: $600.00
MixMax: $288.00
Kixie: $780.00
DialerAI: $2,388.00
Calling Credit: ~$309.00*
$1,359.00
annually
$5,187.00
annually
Info iconComparison data is based on an analysis from Q1, 2019
*Hubspot Sales Hub Enterprise gives 33 hours of calling per user per month, available only in supported countries.
*Calling with US prices
**Hubspot Sales Hub Enterprise plan starts at $14400 for 10 users, so that’s the minimum you will have to pay. We’ve just simplified the pricing here to reflect how much it would cost you per user.

How much does calling cost?

Here are the calling costs comparison of 5 popular countries. Both Close & Hubspot use Twilio as their calling provider so the calling costs are the exact same.

Close logo Hubspot logo
Flag of United States of AmericaUnited States of America $0.013 $0.013
Flag of United KingdomUnited Kingdom $0.017 $0.017
Flag of GermanyGermany $0.015 $0.015
Flag of FranceFrance $0.013 $0.013
Flag of AustraliaAustralia $0.024 $0.024

In summary

When should you choose Hubspot, and when Close

  • Close is a CRM built to double your sales team’s productivity.
  • It’s an “all in one” platform which you can use standalone without needing any other sales emails tools or calling products.
  • It has been built with scalability in mind and can handle a high volume of leads.
  • The majority of your sales are closed without needing an individual salesperson.
  • You don’t have a dedicated sales team doing a high quantity of activities
  • You make low volume of calls, don’t expect any inbound calls & don’t require SMS
  • You’re a heavy user of the Hubspot marketing platform but also doing a bit of sales as well and you want both under one roof
  • You’re OK with paying for training and configuration of the CRM

Close is the highest rated CRM by customers

Software Advice logo
5/5
Capterra logo
5/5
Capterra medal - Best ease of use 2018
G2 Crowd logo
4.3/5
G2 Crowd medal - Winter 2019 Leader
GetApp logo
4.8/5

Question mark iconQuestions about pricing?