Have you ever wondered: Is it possible to grow my business simply yet effectively?
Well, you probably did, and you weren’t wrong. You can do it with a touch of creativity designed to flatter your prospects. You’re probably wondering how—and there are many good answers. One way is through handwritten notes. This article explains how.
Handwritten notes are an evergreen way to thank, compliment, or send wishes to someone. They evoke nostalgia and positive emotions, and most of all—they are personalized. When your prospects receive them, they’ll feel you took the time to write them. They’ll feel special.
So why not use it for your audience and show them that you value their uniqueness and loyalty? Here are tips to grow your business with handwritten notes to your prospects.
Tip 1: Promote Your Products & Services
Personalization can drastically improve businesses, and it’s not a fad. It is a powerful tool, and for good reason. When you personalize your business to fit your prospects’ desires, something magical happens: You create deeper emotional connections that build trust—and we all know the importance of trust.
Use handwritten notes to promote your products and services in a personalized way.
You can analyze the online behavior of your prospects and segment them according to their preferences.
Let’s see an example in the domain of CRM tools.
Say your company specializes in creating versatile CRM solutions for small businesses. You also have a strong online presence on social media and a blog with articles. You can get input from Google Analytics to discover which are the most preferred topics for your audience.
It’s best to be as defined as you can and create many smaller categories with similar topics. The whole point is to go gradually and segment bit by bit.
That way, when you start segmenting these CRM topics, you’ll probably start with something like this:
- Operational CRM
- Analytical CRM
- Collaborative CRM
These are the 3 main types of CRM software. Now, drill down more and break them into smaller categories like:
- Operational CRM → Service, sales, and marketing
- Analytical CRM → Lead activity, purchases, data mining, etc.
- Collaborative CRM → Interaction management, channel integration
If we drill down on channel integration, we get the following:
Channel integration → Forms and Data Collection Integrations, email integration, calendar integration, etc.
Now, you can segment your prospects into these mini-categories. This will help you send handwritten messages using relevant information that matches their needs.
On the other hand, you’ll also need to collect your prospect data like:
- Their business name and industry
- Their mission, vision, culture, and values
- Their business history and successes
- Their location
You can unearth all the specifics about them and their business using these. Make sure to mention that in your personalized handwritten message. You can use it as a common point of interest, boosting your message's relevance.
For example, the text for your handwritten message can be something like this:
And you can see how this looks when you use a handwritten letter service to create these cards:
Tip 2: Send Custom Thank-You Notes
Another great idea is to thank your prospects for sticking around or considering to work with you. This is ideal when:
- Your business reaches certain milestones
- You celebrate your business anniversaries
- You feel the need to thank your customers and do something special
Sending a custom thank you note for each scenario can seal the deal. It shows your prospects that you want to share your business success with them while creating a sense of belonging and respect. They will feel like a true part of your community, which might encourage them to sign up for your product or service.
What’s more, you can thank them and use the opportunity to invite them to do something kind—for example, you could ask them to join your company’s charity fundraising. It’ll make them feel like a part of the team while they meet the people behind the business.
Tip 3: Send Handwritten Holiday Cards
Important dates like birthdays, anniversaries, and holidays evoke positive emotions in everyone, making the days extra special.
Well, guess what? Remembering your prospects on those dates will make them feel special, too. So why not show them that you care? There's no reason not to. You don’t need to be “all business constantly." Try showing the human side of your company, too.
Celebrate important holidays with your prospects. Christmas, Thanksgiving, New Year, and so many others are days when we feel kind, loved, and in a giving mood.
Therefore, you can craft something special for them and pass it along with your handwritten message– and a bunch of warm wishes. You could add a discount on a bundle, a general discount on your products, or a free demo version. Just be creative and pay attention to what they need.
There are also many other great ideas to engage your prospects using something everyone likes, such as chocolate, wine, and popcorn.
And you know what? Giving a gift with your handwritten card creates deep connections, which strengthen joyful holiday emotions.
Tip 4: Send Handwritten Birthday Cards
Birthdays are one of the most important days. It's all about the birthday person, who is hopefully being pampered and celebrated extra on their big day. Most people feel special and loved, so why not join the party?
Most people also want to treat themselves on their birthdays.
Use personalized notes to engage your prospects in one fell swoop. Send them creative, customized cards to wish them a happy birthday and to offer them a discount on your product or service.
You can personalize your wish cards by using the data-driven approach. That said, analyze your prospects’ online behavior whenever you can. This will help you uncover their interests, preferences, and needs.
When you collect this data, turn it into a carefully written message. Include a discount, bundle, or free trial version in your message!
Check out the image below:
You can add an image you choose to embellish the background—a custom image is even better! Consider creating graphics that showcase your prospect’s interests or business.
Personalizing like this will show that you care about them and that your business does revolve around your customers—as it should.
Tip 5: Use Handwritten Notes as an Invitation for Events
Every business has special events intended to gather employees and customers. Events can be used for a plethora of purposes:
- Promote products & services
- Announce new products or new features of existing products
- Conferences
- Business panel discussions
- Anniversaries or other type of celebration
Some of these events are typically reserved for customers, but what if you invited your top prospects as well?
What if you used custom handwritten cards to send those invitations out?
Well, it’s a no-brainer—you could get results and convert those prospects into customers.
Let’s see exactly how you could do that if that sounds good.
First, inviting them to your private, members-only event will feel special. Of course, you'll need to use data to segment your customers. This will help you discover what kind of events they would prefer and help them view your event as potentially providing solutions to their problems.
Additionally, receiving a handwritten card skyrockets the exclusiveness of the event. It also demonstrates a specific touch for uniqueness and that your business pays attention to all the little details.
This is how you can write an invitation message:
Let’s see what this message looks like when you paste it inside a handwritten card.
The Power of Handwritten Notes
Handwritten notes can be a game-changer to scale your business effectively. They are a powerful tool that eliminates the genericness in today’s online communication. You'll win over your prospects ' hearts with striking handwritten messages that feel personal and exclusive. You’ll also need to use data to uncover their desires, needs, and preferences intelligently.
Truth be told, handwritten notes aided by data-driven marketing create an incredible synergy that gets results. Modern technology and resources allow you to obtain hyper-relevant data. Imbuing that data into heart-winning, personalized messages in handwritten cards will open many doors, build deep relationships and trust, and show your prospects that you really care about them.
In return, they may express gratitude by signing up for your product or service.
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