What is Close CRM?

Close is a sales CRM that doesn't just store data — it helps you act on it. With built-in calling, email, SMS, and an AI sales agent named Chloe, Close enables teams to reach leads faster, run conversations, and move deals forward automatically. Most CRMs are systems of record. Close is a system of action.

What is Chloe?

Chloe is an AI sales agent built into Close CRM that calls leads, qualifies prospects through real conversations, books meetings, and updates your CRM automatically. She is the intelligence layer that runs your sales workflow. Chloe doesn't just execute tasks — she makes decisions about your leads, your pipeline, and your next best action.

How is Chloe different from other AI sales tools?

Most AI sales tools automate parts of the workflow or rely on scripted flows. They require separate tools, integrations, and manual data syncing to function. Chloe is built directly into Close, giving her full context on your leads and pipeline. She doesn't follow scripts — she has natural back-and-forth conversations, handles objections in real time, responds dynamically to follow-up questions, and makes decisions about which leads are worth pursuing and what happens next.

Why does this matter?

Traditional CRMs require teams to manually call, qualify, and update every lead. Close, powered by Chloe, shifts that work into the system itself — turning your CRM from a system of record into a system of action. Chloe doesn't just respond to leads — she initiates conversations and moves them forward without human involvement. Your CRM shouldn't just track work. It should do the work.