SaaS Sales

Stop guessing what your customers want. Our guide to a customer-centric sales process will teach you how to meet customers where they're at and build trust.

SaaS affiliate programs pay some of the best commissions, but they aren’t all created equal. Discover the best-of-year programs—and how they work.

In SaaS, customer churn and downgrades interrupt reliable growth—so use the net revenue retention metric to analyze and solve any core problems.

If you want to succeed in SaaS, you must master SaaS sales. Unlock your team’s full potential with these 10 strategies.

Churn measures the ultimate failure in SaaS—all of the customers who tried out your product and decided it isn’t worth paying for.

The best sales methodology for SaaS considers how your customers work, whether you're in B2B or B2C, and what types of lead generation model you use.

At Close, we know how to sell SaaS. We began as Elastic, Inc., an outsourced sales solution for Silicon Valley startups. After we developed Close for internal use, we pivoted and began to sell our inside sales software to SaaS sales teams.

Figuring out the optimal length for your trial is important. Yet most SaaS startups offer way too long trials. Here are 3 reasons to shorten your trial now.

While rapid growth sounds like a good thing, unexpected growth in your SaaS business can spell trouble. Learn how to navigate it.

Customer retention is the key to profitable growth. Learn the top customer retention metrics your SaaS company should be tracking.

Harris Kenny was working as a head of sales when he decided to quit and become a consultant. Three years later, he runs an international sales consulting firm that specializes in helping startups grow by supporting their early-stage sales process. Hear his essential sales lessons for startups.

Learn how to build a successful B2B SaaS partner program with our 8-step process. Discover key strategies and real-life examples.

While referral sales can happen organically, businesses can also foster and automate the process through a referral program. Learn step-by-step what it takes to create a winning SaaS referral program.

Learn how to combat feature creep in SaaS development. Launch early, sell fast, and refine based on real user feedback for startup success.

Due to the ongoing COVID-19 situation, EdTech companies are facing a set of unique challenges and opportunities. Learn what these companies did to adapt their sales process, with 17 expert strategies to help you succeed, in spite of the crisis.

You just came out of your last meeting of the day, (the ninth one!), and you still aren’t hitting numbers. You’ve reflected on your coaching strategy, the hiring process, the CRM tool, your weekly meeting objectives. You’ve evaluated and tried to optimize everything.

Failing to find the right audience for your business will guarantee a startup's failure. As founders tend to be fanatical about closing their first customers and hustling their way to initial traction, they need to keep in mind that not all customers are created equal.

When you run a services business, it’s only natural to think, “You know, this would be a whole lot easier if we were a software company.”

Learn how prioritizing customer support and success can drive your SaaS startup to new heights and create lasting value for your customers.

SMBs in the U.S. have quadrupled their spending on SaaS subscriptions in the past two years. There's a lot of competition in the SaaS market today. And it's increasingly more difficult to attract new customers—startups release cheap versions of SaaS products every day.

By 2018, the enterprise SaaS market is expected to increase five times over and be worth a whopping $50.8 billion in revenue, representing over a quarter of the entire worldwide enterprise application market. There’s no doubt about it: SaaS is the future of the software industry.

If you have your first 10 customers, congratulations! You’ve made it further than many startups. But now what?

If you don’t have buyers, you don’t have a business. I see startups all the time that are so afraid of selling, they never get their first customer.

Discover how to design a SaaS pricing page that converts. Learn 3 key principles to boost revenue, improve conversions, and optimize your sales strategy.

Learn how pricing impacts value and why consistency is key for your sales team. Drive results and master SaaS sales today!

You’ve got a great self-serve SaaS product. You have leads coming through your funnel, signing up for a trial and upgrading—without you having to lift a finger.

Here's a much-needed SaaS sales myth buster for everyone building a startup. Have you fallen for any of these myths?

Learn how to effectively sell upfront fees by positioning them as a value-added investment that enhances your customer's success and reinforces your premium service.

Improve your self-service funnel by using sales data insights to boost conversions and streamline customer onboarding.

Learn why lowering your SaaS prices isn’t the answer. Focus on providing more value to keep customers happy and willing to pay what your product is worth.

If you’re a B2B SaaS startup, you need to be calling all your free trial signups to convert more of them to paying customers and raving fans.