InMail Messages

Why are InMail Messages Important Today?

Today, being personal and direct is essential for making real connections and sales, especially when the online space is so busy and full of generic messages. This is where LinkedIn InMail messages come in handy. They allow for personalized and straightforward communication that stands out.

Buyers today know their stuff, and they value relationships. They aren't looking for sales pitches, but valuable conversations that meet their needs. InMail makes this easy by enabling direct communication on a platform made for professional connections, getting past the usual barriers like spam filters.

InMail messages are delivered directly and are seen in a professional light because they're part of LinkedIn. For salespeople, recruiters, and professionals wanting to connect, build relationships, and have meaningful conversations, InMail is a reliable tool to reach out effectively.

History of InMail Messages 

LinkedIn, a top professional networking platform, was founded in 2003. LinkedIn quickly became popular for professionals and recruiters looking to connect and share in a business setting.

InMail was added as a special feature to make networking stronger on LinkedIn, meeting the need for a more personal and direct way for users to communicate. It allowed people to connect and talk beyond their immediate circles, something that wasn’t easy with traditional networking.

At first, InMail was a unique feature that made LinkedIn special. But over time, it became a common tool for recruiters, salespeople, and business leaders to reach out to others beyond their direct connections.

How to Use InMail Messages in Sales

Embarking on the InMail journey is like stepping into a room full of potential clients, partners, and opportunities. But remember, it’s not just about sending messages; it’s about crafting conversations that inspire, engage, and convert.

Step 1: Target the Right Audience

Use LinkedIn’s robust search features to pinpoint professionals who align with your client profile. It’s not about volume; it’s about quality. Every message should be a step towards building a meaningful relationship.

Step 2: Craft Personalized Messages

Nobody likes generic messages. Your InMail should speak directly to the recipient. Research their profile, understand their needs, and tailor your message to resonate. It’s about them, not you. Highlight how you can solve their specific challenges or enhance their opportunities.

Step 3: Add Value

Every InMail should bring value. Share insights, offer solutions, or provide resources that are relevant to the recipient. Make every message a gift, something that enriches the recipient and inspires them to engage.

Step 4: Master the Follow-Up

The first message is just the beginning. Master the art of the follow-up. Be persistent but respectful. Remember, it’s a dance, not a race. Nurture the relationship, and be patient. Every follow-up is an opportunity to add more value.

Step 5: Analyze and Optimize

Keep an eye on your InMail analytics. Analyze the response rates, engagement, and outcomes. Use these insights to refine your approach, optimize your messages, and enhance your InMail strategy to yield better results.

InMail is not just a tool; it’s a strategy, an approach to professional networking that’s grounded in respect, value, and relationship-building. In the world of sales, it’s a pathway to meaningful conversations that convert. Be strategic, be respectful, and most importantly, be human.

Frequently Asked Questions About InMail Messages (FAQs)

Do People See InMail Messages on LinkedIn?

Yes, recipients do see InMail messages on LinkedIn. These messages appear directly in the recipient's LinkedIn inbox and they may also be notified via email. Because InMail is a feature of LinkedIn Premium, messages sent this way often have a higher response rate.

What is an Example of a Good InMail Message?

A good InMail message is personalized and adds value to the recipient. For example:

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Subject: Opportunity in [Industry]

Hi [Name], 

I noticed your expertise in [Industry] and would like to discuss potential collaboration. Are you available for a quick chat this week? <link to calendar> 

Regards, 

[Your Name]

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This message is concise, personalized, and proposes a specific action, making it more likely to receive a response.

What's the Difference Between InMail and Message Requests?

InMail and message requests are different means of communication on LinkedIn. InMail allows Premium users to send messages to anyone on LinkedIn, regardless of connection status. In contrast, a message request occurs when a user receives a message from someone they are not connected with, and they can choose to accept or decline the message.