Ultimate Sales Pitch Guide
← Introduction / Chapter 7 of 8
by Steli Efti, CEO
Last updated November 17, 2020
Sometimes, the best way to learn something is by following the successful examples of others.
That’s why, if you want to take your sales skills to the next level, you should spend some time studying the examples of top salespeople who have come before you.
In this guide, we’ve shown you how to build a sales pitch and turn it into a script for cold calling, or a sales pitch email. We’ve also given you steps to get out of a rut with creative sales pitch ideas, as well as templates for a fantastic sales pitch deck.
Now that you have a solid foundation, it’s time to improve the caliber of your sales pitch by learning from sales pitch examples that were truly successful.
No two sales pitches are alike: and each salesperson is different.
That’s why we’ve selected a variety of sales pitch examples based on the sales type, industry, and pitch style of each individual.
Take the key elements from these examples, but remember to build your pitch with your own individual style and personality.
Ready to dig in?
Sales type: Phone or in-person
Industry: B2B
Resource type: Video
Pitch style: Creative
Chris uses a question to get the prospect to agree with him before he even begins his pitch. To imitate this style, state an undeniable truth to get prospects on your side, then follow it up with your pitch.
Sales type: Startup investor pitch
Industry: B2C
Resource type: Video
Pitch style: Energetic
This pitch jumps into the prospects' pain points with a relatable narrative that leads smoothly into the pitch. While not everyone can pull off Willy Green’s energetic style, you can learn from the way his sense of humor and relatable voice speak to his audience.
Sales type: Phone or in-person
Industry: B2C
Resource type: Video
Pitch style: Fast
Software review site G2Crowd has some great features, but that's not what this convincing sales pitch is about. Instead, this pitch focuses entirely on the benefits for the end-user, making it extra-relevant for potential users.
Sales type: Phone or in-person
Industry: Non-profit
Resource type: Video
Pitch style: Relatable
This pitch starts with a question: what's the first thing you did when you got up this morning? With that simple question, prospects are drawn into the pitch and follow the story along until they're convinced by its message.
Sales type: Email
Industry: B2B
Resource type: Image
Pitch style: Relatable
Want to pique curiosity? Start your pitch with a question. By asking the reader to 'imagine,' this cold email sparks interest in the reader. Not only that, but each sentence that follows encourages them to keep reading to the end.
Sales type: Phone
Industry: B2B
Resource type: Article
Pitch style: Fast
This two-sentence pitch got Hipmunk CEO Adam Goldstein a 15-minute meeting with a United Airlines exec, which led to a serious deal that put Hipmunk on the map. That's the power of a short pitch that's well-crafted.
Sales type: Email
Industry: B2B
Resource type: Article
Pitch style: Well-researched
This sales pitch email starts by establishing common ground: Ryan has done his research and it shows. Next, the pitch itself takes one sentence to explain exactly what he's offering and who he is currently working with. With this simple cold email, Ryan landed a $10,000/mo retainer contract with the company.
Pro tip: Want to upgrade your current cold email strategy? Download our free resource, Cold Email Hacks, to learn how to generate new leads, find emails, and write fantastic cold emails that get real responses.
Sales type: Investor pitch
Industry: B2C
Resource type: Video
Pitch style: Energetic
This pitch sticks to the "Show, don't tell" method by giving a quick and easy demonstration of the product. While the product does the work, Aaron's first sentence also gives a clear description of what he’s offering and its benefits. This pitch earned Scrub Daddy a $200,000 investment, and the company went on to make more than $50 million in sales.
Sales type: Phone
Industry: B2C
Resource type: Video
Pitch style: Creative
This pitch was born from the impossible task of selling tickets to a basketball team that everyone hated. Yet, instead of focusing on what he was selling, entrepreneur Mark Cuban pulled at the emotional strings of his audience to sell the experience they couldn't get anywhere else and started cold calling.
Pro tip: Want to ramp your cold call efficiency? Double your outbound call volume without leaving the CRM using Close’s powerful calling features. Still not using Close? Sign up for a free 14-day trial and see what this sales-forward CRM can do for your team.
“After moving our team to Close’s built-in Power Dialer, we saw a 60% increase in outbound call volume and 28% increase in outbound call duration.” - Sarah Haselkorn, Head of Sales at MakeSpace
Sales type: Email
Industry: B2B
Resource type: Article
Pitch style: Well-researched
This sales pitch example shows how research can be used in practice. In just three sentences, this cold email pitch establishes that the rep has done their homework, understands the problems the prospect is facing, and is already solving those problems for similar companies.
Sales type: In-person
Industry: B2B
Resource type: Video
Pitch style: Fast
In just 60 seconds, Matt takes the prospect through the process of imagining their dream office and seeing the reality of how it can come true. Instead of focusing on what his company does, he focuses on the benefits (and in just one minute manages to include some dramatic pauses for the prospect to really stop and think about the offering).
Sales type: Phone or in-person
Industry: B2C
Resource type: Video
Pitch style: Fast
This one-minute sales pitch makes the stress of the job search a reality to the prospect, and gives the light at the end of the tunnel: A platform that turns the job search from stressful to inspiring. Kathryn also uses testimonials as social proof to show exactly who their platform is helping right now.
Sales type: In-person
Industry: B2C
Resource type: Video
Pitch style: Relatable
Jamie uses his precious first moments to explain a shift in the market: people love home tech that connects to their phones.
Then he highlights an opportunity: No one has done this for the doorbell.
This sentence drives the pitch home: it's like caller-ID for your doorbell. (DoorBot later became known as Ring, and the company was bought by Amazon for $1 billion.)
Sales type: In-person
Industry: B2C and B2B
Resource type: Video
Pitch style: Relatable
With just a few short sentences, Dave helps potential investors relate to the problem his product solves. This pitch doesn't dive too far into the features of Brightwheel: instead, it focuses fully on the customers (teachers and parents) and gives solid proof of the solution using his own experience with the product.
Your best sales pitch presentation isn’t just an exact copy of a successful pitch; it’s a pitch that takes elements from the sales pitch examples we’ve discussed above, but includes your unique personality and style.
So, build your ultimate sales pitch by crafting it in your own voice. Learn the sales strategies used in these examples and turn them into a persuasive sales pitch that is your own.
Ready to get going? Check out the next and final chapter of this guide: The top 9 sales pitch templates + 5 steps to create your own
