Product & Customer Insights
What makes Close the best sales acceleration platform for startups and SMBs?
📈 Close is a CRM, but more than that, it is a comprehensive sales workflow solution. This means there’s no need for most of our customers to add external integrations or pay additional fees. Out of the box, Close comes with all of the tools sales teams need to succeed like lead management, calling, email automation, reporting, and a heck of a lot more.
🏁 Close is built for speed and ease of use. While other CRMs require an army to set up and keep maintained, Close users can get started in minutes. Easily migrate from another CRM or spreadsheet with our one-click lead importer. With an intuitive user experience and world-class support, it’s our goal to be the fastest path to revenue for our customers.
🚀 Close was created by an ambitious sales team...to empower ambitious sales teams. When you’re tackling your pipeline and closing big deals, your CRM should accelerate your workflow...not slow you down. Through our experience working with 1,000s of the world’s most successful startups and SMBs, we’ve devised the ultimate sales workflow, a process that we’ve baked directly into the product.
Customer insights for your marketing efforts
🖥 The majority of our customers are in the tech space and many, like us, sell SaaS products. We have a minority of customers in professional services, media, and education.
📤 Nearly half of our best customers have previously used a CRM and have migrated their database from that product to Close. (We hear from customers all the time that “Close is everything you need in a CRM without the bloat and additional expense”).
📈 Most of our customers are companies with less than 50 employees. We’re not after the Enterprise market. Instead, Close is ideal for organizations looking to kick off their sales process or for fast-moving teams wanting to radically accelerate their existing sales operations.
🙌 It’s not uncommon for Close to first be purchased and utilized by a founder as they launch their product in the market. As their company scales over time, we often see sales-specific roles added to these accounts.
🎯 A few terms that resonate with our target audience: B2B sales, inside sales, startup sales, SaaS sales, sales operations, customer success, and sales management.